#CommsChat on organisational culture

This week's chat

On Monday’s #CommsChat we’ll take a closer look at organisational culture. Looking at what defines the fabric of an organisation, we’ll be discussing internal and external perceptions, responding to changes, and cultivating a positive outlook with regards to workplace culture. We’ll also be looking at the possibility of measuring culture, and if it’s possible to achieve tangible benchmarks with regards to culture within an organisation. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • What defines workplace culture?
  • How do you cultivate a positive organisational culture?
  • How do you match the external perception of your organisation with its internal reality?
  • Is it possible to accurately measure organisational culture? If so, how?
  • How do you respond to negative changes in workplace culture?

      Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on content and campaigns

This week's chat

On Monday’s #CommsChat we welcome Emma Leech, director of marketing and advancement at Loughborough University, to talk all things content and campaigns. We’ll look at which content fits which channel, why it’s so important for brands to consider their audience when creating content, and what storytelling can bring to the world of content. We’ll also look at differentiation and measurement. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • How can organisations use storytelling to help differentiate themselves?
  • How important is audience targeting when creating comms content or campaigns?
  • What are the best uses of content? What are some of the poorest?
  • How do you choose the right channel for the right piece of content?
  • How do you measure the effectiveness of content, PR or brand campaigns?

      Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Comms, PR and marketing – what’s the difference?

This week's chat

On Monday’s #CommsChat we welcome Joel Sampson, sales manager at WeAreResource and part of the team behind successful communications initiative @CommsHero, to talk about the difference – or lack thereof – between communications, PR and marketing. We’ll look at the function of each profession, how communications works in-house or agency side, and what the time scale should be for those working in each profession. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • Is there a difference between comms, marketing and PR? What?
  • Is it better to outsource comms to an agency, or keep the function in-house? Why?
  • Should comms, marketing and PR be exclusive to those departments? Or does everyone in an organisation have a role to play?
  • Is comms, marketing and PR Monday to Friday, 9am-5pm? Should it be?
  • What are the benefits of professional qualifications in comms, marketing and PR jobs?

      Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on gender balance in the workplace

This week's chat

 

#CommsChat on gender balance in comms

This week's chat

On Monday’s #CommsChat we welcome Amanda Fone, CEO and founder of Back2businessship, an organisation working to encourage PR, media and marketing mothers to return to work following maternity leave. We’ll look at the obstacles facing women in comms and wider businesses, the notion of returnships, if the situation is improving for women – and the companies currently at the forefront. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • Is there a gender imbalance in the communications industry? If so, what is fueling it?
  • How can you return to communications after a career break? What are the challenges facing professional women?
  • What is a returnship? How does it work?
  • Are companies more flexible these days? How? Who leads the way?
  • What tips are there for parents considering returning to the workplace?

      Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on owning your digital landscape

This week's chat

On Monday’s #CommsChat we welcomed Leon Panitzke director of Verve Communications, to talk about ‘owning your digital landscape.’ We talked about the importance of reach in an increasingly noisy digital landscape and how to build richer digital journeys for clients and users. This was as well as current innovation, andwhat #CommsChat-ers think the future holds for digital communications in organisations.

 

#CommsChat on owning your digital landscape

This week's chat

On Monday’s #CommsChat we welcome Leon Panitzke, director of Verve Communications, to talk about ‘owning your digital landscape.’ We’ll look at the importance of reach in an increasingly noisy digital landscape and why crafting a clear digital communications strategy will stand any organisation in good stead. We’ll also look at how to build richer digital journeys for clients and users, as well as what the future holds for digital communications in organisations. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • With multiple digital distractions, how can professionals create success within the digital landscape?
  • How can richer digital journeys, which exceeds customer/client expectations, be built? How can engagement be improved?
  • How do you use real time effectively? What are the barriers, and how can they be overcome?
  • Is it time for all CEOs to get social? Why/why not?
  • How can your digital landscape be future-proofed?
  • Will we ever be able to truly measure ROI of social?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.