#CommsChat on measurement in IC

This week's chat

After our most popular ever #CommsChat poll, this week on #CommsChat we’re looking at metrics and measurement in internal comms. We’re asking why measurement is so important and how factors such as remote workforces can affect outcomes. We’ll also discuss methods used to measure internal communication engagement level and what our followers think are the best examples of metrics and frameworks for measuring IC. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • Which methods are used to measure internal comms? What is most effective?
  • What can be considered successful IC engagement? Do expected levels of engagement ever match reality?
  • How can working with a remote workforce impact successful engagement/measurement?
  • How does aligning comms objectives to broader organisational objectives aid measurement?
  • What are some examples of good IC measurement frameworks? Why are they effective?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on getting back to basics with comms

This week's chat

Sometimes the world of comms can seem to confusing – too much tech, too much jargon, always reliant on the internet. But what if we went ‘back to basics?’ That is exactly what the organisers of the first ever Comms Unplugged, taking place September 15-16, aim to achieve – and they joined us to #CommsChat about how effective taking a breath and stepping back from the wonders of modern communication, to really appreciate how face-to-face strategies can be.

 

#CommsChat on getting back to basics with comms

This week's chat

Sometimes the world of comms can seem to confusing – too much tech, too much jargon, always reliant on the internet. But what if we went ‘back to basics?’ That is exactly what the organisers of the first ever Comms Unplugged, taking place September 15-16, aim to achieve – and they’re joining us on 24 July for #CommsChat. Sally,
Georgia and Darren join us to chat about taking a breath and stepping back from the wonders of modern communication, to really appreciate how face-to-face strategies can be just as, if not more, effective. This is as well as generating positivity and workplace wellbeing, and looking at old skills communicators may have lost in the age of digital and screens.

The topics are:

  • Why is time offline so important? How can communicators go back to basics?
  • What can communicators do to tackle issues of stress and workplace wellbeing?
  • With which core skills should communicators be reacquainted? Have the basics been lost?
  • What can communicators learn from different sectors?
  • How can going ‘back to basics’ help develop face-to-face relationships? Why is this important?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on PR and brand campaigns

This week's chat

 

#CommsChat on PR and brand campaigns

This week's chat

Given that this year’s Wimbledon has drawn to a close, and Southern Railway’s intern Eddie has hit the headlines, this week on #CommsChat, we’re talking about PR and brand campaigns. Brands often partner with events to enhance their company reputation and expand their product market. We’ll look at the opportunities this presents, what brands must be wary on and how social media can help make or break reputation.

The topics are:

  • What can companies do to take advantage of current events? How can they avoid being disrespectful or breaking rules?
  • How can brands ensure any campaigns and partnerships are authentic to their purpose?
  • What can brands do to avoid reputational disaster – particularly if using social media?
  • What is the best or worst PR campaign of 2017 so far? Why?
  • What is the future for the PR and brand campaign relationship?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on personal vs. professional life

This week's chat

 

#CommsChat on private vs. professional life

This week's chat

This week on #CommsChat, we’re talking about private vs. professional life, and how and where the two meet. In an era of digital and on-demand communication, it’s sometimes difficult to maintain a distance between ‘work’ and ‘outside of work’ life – what can be done to help the two exist separately? We’ll also look at the potential implications of workplace relationships, whether romantic or friendly, and talk about the positive influences work/home can be for each other.

The topics are:

  • Is there a merging of professional and private lives in the comms industry? What are the implications of that?
  • What should always be kept private? What should always be kept professional?
  • Does IC & comms have more potential for personal/professional crossover than other professions? Why/why not?
  • Has social media led to difficulty in maintaining a professional distance between colleagues and clients?
  • Can workplace relationships (friend/romantic) compromise professionality?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on influencer marketing

This week's chat

This week on #CommsChat, we were joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We talk about which measurement and tools are available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds for influencer marketing –and the companies that use it.