#CommsChat on influencer marketing

This week's chat

This week on #CommsChat, we’re joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We’ll look at the measurement and tools available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds for influencer marketing – and the companies that use it.

The topics are:

  • Is there a difference between being popular and being influential?
  • Are disclosure rules a hindrance to influencer marketing?
  • Can influencer marketing work across all sectors?
  • Is Earned Media Value (EMV) a good way to measure influencer marketing campaigns?
  • What tool recommendations are there for identification, management and measurement?
  • What’s next for influencer marketing?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on the state of PR and comms in 2017 – so far

This week's chat

This week on #CommsChat, we looked back at our predictions for IC in 2017 for a six-month review on the state of PR and comms. With upheaval in the past half-year, including political, corporate and humanitarian crises making the headlines almost every week, crisis communication skills have never been more important for practitioners. We looked at how these were implemented, and to what effect as well as the proliferation of content and if we really have entered a post-truth era.

 

#CommsChat on PR and comms in 2017 – so far

This week's chat

This week on #CommsChat, we’re looking back at our predictions for IC in 2017 for a six-month review on the state of PR and comms. With a lot of upheaval in the past half year, including political, corporate and humanitarian crises making the headlines almost every week, crisis communication skills have never been more important for practitioners. How have these been implemented, and to what effect? We’ll be looking at this, as well as the proliferation of content and if we really have entered a post-truth era.

The topics are:

  • Have PR/comms practitioners taken on more responsibilities in 2017? If so, what?
  • Have we really entered a post-truth era?
  • What role has crisis comms played across major events of 2017? Is timing the most integral part of crisis management?
  • Does continued proliferation of content make cut-through more difficult? How are digital platforms adapting?
  • Will the industry undergo significant change before 2018? What are your six-month predictions?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on highly regulated sectors

This week's chat

This week on #CommsChat, we were joined by Jax Jacøbsen, senior communications officer at the International Council on Mining and Metals (ICMM), to look at highly regulated sectors and the difficulties/challenges faced by communicators working within them. We’re defining highly regulated sectors as any sector in which the potential mishandling of information would have dire consequences – so we looked at difficulties faced by communicators, where the communication role has changed and how greater transparency can be encouraged.

 

#CommsChat on communicating in highly regulated sectors

This week's chat

This week on #CommsChat, we’re joined by Jax Jacøbsen, senior communications officer at the International Council of Mining and Metals, to look at highly regulated sectors and the difficulties/challenges faced by communicators working within them. We’re defining highly regulated sectors as any sector in which the potential mishandling of information would have dire consequences – so we’re looking at the communications difficulties faced by communicators, where the communication role has changed and how greater transparency can be encouraged.

The topics are:

  • What role does communications play in the smooth running of regulated sector?
  • How can communicators engage with their own companies to encourage greater transparency?
  • How should communicators overcome the difficulty in explaining obscure/hidden industries to a non-specialist audience?
  • Has the role of communicator changed? Does it change to adapt to current climates?
  • What is the outlook for the future of communications in your sector?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on delivering corporate content

This week's chat

This week on #CommsChat we’ll be looking at content creation and its use in a corporate context. We’ll talk about why effective corporate content creation is so important in contemporary brand strategy, how digital and social is advancing the notion of corporate content, and which companies make the best use of content to advance their brand messaging.

The topics are:

  • Can corporate content effectively engage external as well as internal stakeholders? How?
  • How can corporate content campaigns assist with brand positioning?
  • Why are social platforms so crucial for effective content delivery?
  • Is corporate content creation the preserve of marketers? What is the role of comms teams in its delivery?
  • Which brand/company delivers an effective content strategy? Why?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on the value of regional awards in the PR industry

This week's chat

 

#CommsChat on the value of regional awards in the PR industry

This week's chat

This week on #CommsChat, we welcome the Chartered Institute of Public Relations to talk about the value of regional awards in the PR industry, ahead of its CIPR Midland PRide Awards, taking place this summer. We’ll be discussing how agencies can stand out, the challenges of cross-sector PR, balancing diverse and varying agencies and writing entries for awards programmes.

The topics are:

– What makes PR agencies across the country stand out among their peers?

– Is standing out a bigger challenge for agencies located outside London?

– What impact does having a knowledgeable, skilled team help when working on regional PR projects?

– Does the size of the agency change its approach to projects? Does size affect results?

– What are the challenges of working across different sectors or regions at once?

– What are your top tips for writing entries or for winning PR or comms awards?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Hassan at hassan.butt@communicatemagazine.co.uk or contact us on Twitter with any ideas.