Transcript of #CommsChat on mental health in comms

This week's chat

This week on #CommsChat, we were joined by Matt Cartmell, communications, marketing and events director for the PRCA. With Mental Health Awareness Week 2017 just gone, we looked at what communicators in organisations can do to mitigate or alleviate the impact of mental health in the workplace. We also talked about hiring processes and how a culture of openness can be fostered by employers and employees alike.

 

#CommsChat on mental health in communications

This week's chat

This week on #CommsChat, we’re joined by Matt Cartmell, communications, marketing and events director for the Public Relations and Communications Association (PRCA). With Mental Health Awareness Week 2017 just gone, we’ll be looking at what communicators in organisations can do to mitigate or alleviate the impact of mental health in the workplace. We’ll talk about hiring processes and how a culture of openness can be fostered by employers and employees alike.

The topics are:

  • Is the issue of mental health in comms given the attention it deserves?
  • How can communicators foster an anti-discrimination culture around mental health?
  • How can communicators work with HR, or other departments, to tackle mental health and its associated issues?
  • What can organisations do to support employees in times of mental health crises?
  • How can employers make the hiring process for employees with MH conditions more flexible?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on PR and brand language

This week's chat

This week on #CommsChat, we talked about how PR and brands use language to refine their identity and differentiate themselves in often crowded marketplaces. We looked at the importance of defining your brand language across multiple platforms, how to ensure consistency throughout the PR and marketing process, and which brands #CommsChat thinks has the most noticeable (for better or worse) brand language.

 

#CommsChat on PR and brand language

This week's chat

This week on #CommsChat, we’re looking at how PR and brands use language to refine their identity and differentiate themselves in often crowded marketplaces. We will look at the importance of defining your brand language across multiple platforms, how to ensure consistency throughout the PR and marketing process, and which brands #CommsChat thinks has the most noticeable (for better or worse) brand language.

The topics are:

  • Where does the power of brand language lie?
  • How can a company refine its brand language across all touchpoints?
  • How is PR reacting to common changes in language, such as emojis?
  • Does brand language and PR language differ? Can they be reconciled?
  • How do PRs and marketers work together to ensure brand language consistency?
  • Which brand’s brand language has made the biggest impact? Why?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on preparing for change

This week's chat

 

#CommsChat on preparing for change

This week's chat

This week on #CommsChat, we’re joined by Shiona Adamson, head of internal communications and communication services for Natural England, and Stefan Terry, founder and strategy director of brand development agency Undivided. We’re talking about how organisations best prepare for change, which strategies work for which organisations and how communicators can tell when change is achieved.

The topics are:

  • What does ‘bottom-up’ change mean in practice?
  • What’s the first step to take for turning strategy into a compelling story?
  • How do employees benefit from an integrated approach to change management?
  • Can the strategic bottom-up approach work for all types of organisations? Why/why not?
  • How will an organisation know when change is achieved?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.