#CommsChat on the business value of sponsorships and partnerships

This week's chat

This week on #CommsChat, we’re joined by Matthew Leopold, head of brand sponsorship and CSR at British Gas, to talk about the business value of sponsorships and partnerships. We’ll look at why businesses should consider pursuing corporate partnerships, how communicators should approach the business decision and the benefits its might have on employees. We’ll also look at some of the best examples of corporate partnerships and the social good such decision can have.

The topics are:

  • What should a business consider when entering into partnership or sponsorship? What are the characteristics for success?
  • How can businesses communicate the value of partnerships/sponsorships to its employees?
  • What can businesses do to add value to an agreement, beyond including a logo on their website?
  • When can business sponsorship or partnership be used for social good? How?
  • How do you measure the impact of brand sponsorship?
  • What is the best example of corporate sponsorships/partnerships you’ve seen?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on the biz value of sponsorships and partnerships

This week's chat

 

#CommsChat on media relations in the digital age

This week's chat

This week on #CommsChat, we’re looking at why face-to-face media relations are still so integral in the digital age. We’ll talk about strategies for forging good relations, how screens can have a negative impact on the PR/journalism relationship and what the future holds for media relations.

The topics are:

  • Why are face-to-face media relations still important? How do you build strong media relations in a digital-first world?
  • Can digital offer effective media relation alternatives? How?
  • What is the best way to engage with overseas or faraway clients?
  • Does the term ‘media relations’ mean what it used to? Why/why not?
  • What do you predict for the future of the PR/journalist relationship?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on social media for leaders in organisations

This week's chat

This week on #CommsChat, we were joined by Gemma Dale and Tim Scott, co-founders of HR and social media business consultancy, the Work Consultancy, to chat about why an effective social media strategy for communicators is so important. We looked at what organisations can do to ensure the wider work force is on board with communications strategies,how comms leaders can keep up with a change in pace for social media and the risks/rewards of integrating a social media strategy into wider communications.

 

#CommsChat on social media for leaders in organisations

This week's chat

This week on #CommsChat, we’re joined by Gemma Dale and Tim Scott, co-founders of HR and social media business consultancy, the Work Consultancy, to chat about why an effective social media strategy for communicators is so important. We’ll look at what organisations can do to ensure the wider work force is on board with communications strategies, how comms leaders can keep up with a change in pace for social media and the risks/rewards of integrating a social media strategy into wider communications.

The topics are:

  • Why should communications leaders be proficient with social media? Which social media strategies are most effective?
  • What myths still persist around social media in orgs? How can communicators deal with these?
  • How can communicators can encourage their wider organisation to get social?
  • What are the risks and rewards of integrating social media into comms strategy?
  • What does social media mean to you in your role?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.