Transcript of #CommsChat on measuring corporate reputation

This week's chat

 

#CommsChat on measuring corporate reputation

This week's chat

This week on #CommsChat, we’re joined by Ed Coke, director of consulting services at leading reputation advisory and research firm, Reputation Institute UK. We’ll be looking at corporate reputation and how it is predicted to change over 2017. We’ll also examine the need for authentic communication and how recent global events might impact business strategy.

The topics are:

  • Which factors might impact corporate reputation in 2017?
  • To what extent are we moving into a ‘reputation economy’?
  • Is there increased need for authentic communication? Might the post-truth era impact corporate reputation?
  • Will digital platforms help or hinder corporate reputation? Why?
  • How might the approach to measuring corporate reputation change?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on ‘do marketing and PR differ?’

This week's chat

This week on #CommsChat, we’re looking at if and how the disciplines of marketing and PR differ. We’ll look at their similarities and differences, the confusion that can sometimes arise between them and what can be expected of their future relationship.

The topics are:

  • Do marketing and PR differ? If so, how?
  • Where do the roles overlap? When do they collaborate?
  • How much do PR and marketing depend on each other?
  • Why is there external confusion between responsibilities associated with PR and marketing?
  • What can be expected of the PR/marketing relationship, going forward?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on IC in the public sector

This week's chat

This week on #CommsChat, we looked at internal communications in the public sector. We welcomed director of communications and stakeholder engagement at South West London and St George’s Mental Health NHS Trust, Ranjeet Kaile, who spoke about the challenges facing public sector IC profs and how to maintain engagement in the face of sometimes negative forecasts. We also looked at crisis comms within the public sector, and the best things about working in public sector IC.

 

Transcript of #CommsChat on predicted trends for IC in 2017

This week's chat

This week on #CommsChat, we welcomed 2017 by conducting a poll to see which 2017 trend our Twitter followers would most like to discuss. The answer was internal comms, so last night’s #CommsChat looked at predicted trends for IC in 2017, how the job role is expected to change and external influences on the roles of IC professionals. We also looked at people’s own hopes for IC in 2017, as well as the challenges the year might bring.

 

#CommsChat on internal comms in the public sector

This week's chat

This week on #CommsChat, we’re looking at internal communications in the public sector. We welcome director of communications and stakeholder engagement at South West London and St George’s Mental Health NHS Trust, Ranjeet Kaile, to talk about the challenges facing public sector IC profs and how to maintain engagement in the face of sometimes negative forecasts. We’ll also look at if and how crisis comms form part of the job role, and the best things about working in public sector IC.

The topics are:

  • What makes public sector IC unique?
  • How can IC professionals ensure productivity remains high in the face of adversity?
  • Is managing crisis comms a part of the job role? If so, how?
  • How do you keep up with the pace of change in public sector IC?
  • Are there any examples of campaigns which promote internal public sector engagement? What are your favourites?
  • What is the best thing about working in public sector IC?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.