Transcript of #CommsChat on regional IC and professionals based outside of London

This week's chat

This week on #CommsChat, we were joined by Gemma McCall to discuss regional internal communications and those involved in the industry. Gemma created Communicate & Engage out of a personal frustration that the majority of industry bodies, events and IC networking is based in London, so we examined solutions to this issue and how regional networks can come together to share best practice.

 

Transcript of #CommsChat on recommendation engines and personalised marcoms

This week's chat

On last night’s #CommsChat, we were joined by Robert Bownes, director of communications for data-driven marketing agency, Profusion, to chat all things recommendation engines and personalisation. We looked at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We also chatted about integrating personalisation engines in your comms strategy, as well as how to stay ahead of the curve.

 

#CommsChat on regional IC and IC professionals

This week's chat

This week on #CommsChat, we’re joined by Gemma McCall to discuss regional internal communications and those involved in the industry. Gemma created Communicate & Engage out of a personal frustration that the majority of industry bodies, events and IC networking is based in London, so we’ll be looking at solutions to this issue and how regional networks can come together to share best practice.

The topics are as follows:

  • Why is IC so concentrated in London? What does the northern IC community lack?
  • What can IC professionals not based in London do to bridge this gap?
  • Where can best practice & thinking be found outside of the London silos (e.g. IoIC, CIPR)?
  • How can non-London IC profs change the external perception of comms as capital city-centric?
  • What can industry bodies do to implement these changes?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on recommendation systems and personalisation

This week's chat

21/11/2016 – Tonight on #CommsChat we’re joined by data science and intelligence marketing agency, Profusion, to chat all things recommendation engines and personalisation. We’ll look at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We’ll also chat about integrating personalisation engines and staying ahead of the curve.

The topics are as follows:

  • What is a recommendation engine? Why is it useful for internal communicators?
  • Is personalisation a minimum requirement of marketing & comms? If not – should it be?
  • Can a personalisation engine be integrated into a wider marketing strategy? How?
  • How should personal data be optimised to drive good marketing?
  • What can companies and organisations do with personalisation to stay ahead of the curve?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on implementing internal tools

This week's chat

Last night on #CommsChat, we were joined by digital agency, OPX, to discuss online tools and how these can be used to increase internal engagement. We explored how understanding the user is central to creating any tools, and looked at some of the most popular online tools that organisations are starting to use. We also discussed the emerging trends which make internal tools instrumental to business success.

 

#CommsChat on implementing internal tools

This week's chat

14/11/2016 – Tonight on #CommsChat we’re joined by digital agency OPX to discuss online tools and how these can be used to increase internal engagement. We’ll explore how understanding the user is central to creating any tool, and look at some of the most popular online tools that organisations are starting to use. We will also discuss the emerging trends that can make internal tools instrumental to business success.

The topics are as follows:

  • Which online tools are emerging in the workplace? Why are they important?
  • How can companies ensure that these tools are marketed and rolled out effectively to internal audiences?
  • What role does branding, marketing and internal training play in implementing these tools?
  • How can businesses ensure all employees are engaged with, and using, internal tools to benefit both themselves and the business?
  • What are the benefits of implementing internal tools? How can this be measured?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on the role of social media in the US election

This week's chat

 

#CommsChat on the role of social media in US elections

This week's chat

07/11/2016 – Due to a last minute change of circumstance, this week on #CommsChat we’ll be talking about the upcoming US election and how the role of social media is likely to influence the outcome. We’ll discuss how social media has facilitated the emergence of online communities and enhanced fundraising campaigns, as well as the potential obstacles the advent of social media has created.

The topics are as follows:

  • What role has social media played in the upcoming US election?
  • How is Twitter being used in print media? Can tweets be used as evidence?
  • Has social media facilitated the development of online communities? How?
  • Does campaign fundraising now rely on social media?
  • What are the potential pitfalls of integrating social media into an election campaign strategy?
  • How does social media compare to other, more traditional, methods of election campaigning?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on the importance of reputation management

This week's chat

Last night on #CommsChat we discussed reputation management and its importance in enhancing an organisational or company brand. We looked at how the term is defined across organisations and its purpose, as well as why reputation management needs acknowledging in an increasingly turbulent economic and social environment. We also discussed how changes to economic and social trends can inform reputation management, in both positive and negative ways.