#CommsChat on the importance of reputation management

This week's chat

Tonight on #CommsChat we’ll be discussing reputation management and its importance in enhancing an organisational or company brand. We’ll look at how the term is defined across organisations and its purpose, as well as why reputation management needs acknowledging in an increasingly turbulent economic and social environment. We will also discuss how changes to economic and social trends can inform reputation management, in both positive and negative ways.

The topics are as follows:

  • Can reputation management be defined? What role does it play in an organisation?
  • How can a company or brand engage stakeholders in promoting its reputation?
  • How important is brand transparency and authenticity in maintaining a reputation?
  • Is there a relationship between social purpose and brand reputation? What is it?
  • Can social, digital, economic (etc.) trends be advantageous to company or brand reputation? How?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on digital disruption in PR and comms

This week's chat

Next week on #CommsChat we welcome Francis Ingham MPRCA, director general of the PRCA, for a discussion about digital disruption in the PR and communications industries. We will also cover the strengths and weaknesses of digital in the PR and comms industries, how brands are responding to the evolving digital presence and the response to digital trends from senior and executive positions. This discussion follows on from the recent publications of the PRCA’s Digital PR and Communications Report 2016.

The topics are as follows:

  • What are the strengths of the PR & comms industry, in terms of digital?
  • Where are its weaknesses?
  • How are brands responding to digital? Does it fit their purpose?
  • Do social media platforms provide an ROI? How?
  • What are senior/boardroom attitudes to changing digital comms?
  • What, if any changes are required for future digital training?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on ethics in PR

This week's chat

Next week (17/10/2016) on #CommsChat we welcome the CIPR ahead of #EthicsWeek and the CIPR Ethics Festival 2016. We’ll be discussing common and perhaps uncommon ethical practice in PR, the role of ethics in stakeholder relationships, and if ethical PR can ever be measured.

The topics are as follows:

  • What are the most common grey areas in ethical PR practice
  • The CIPR Code of Conduct promotes honesty, transparency and fairness. How can PR pros encourage these principles across organisations?
  • Can withholding the truth from stakeholders ever be justified? Why?
  • Which ethical issues need to be considered when working with social influencers? How should these be communicated?
  • Can ethical PR practice be measured? How?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on daring to fail

This week's chat

This week on #CommsChat we welcome Asif Choudry, better known as CommsHero, ahead of the three CommsHero conferences taking place across the UK in November. The theme this year is ‘Dare to fail’, so we’ll be discussing your biggest communications fails, how to create a ‘dare to fail’ culture in an organisation, and how to engage staff in an environment which encourages trial and error.

The topics are as follows:

  • What was your biggest communications fail? What did you learn from it?
  • What is the biggest communications fail you’ve seen, in either your own campaign or another brand/company?
  • How can you create a ‘dare to fail’ culture in an organisation?
  • How do you measure what works, and what doesn’t?
  • What advantages does ‘daring to do’ ultimately offer you, or your business?
  • What advice would you give to comms pros who have never pushed the boundaries?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on communicating employee pensions

This week's chat

This week on #CommsChat we welcomed special guest David Boardman, communications director at pension administration and employee engagement specialists, MyCSP, to discuss why communicating pensions information to employees is of the utmost importance. We will look at how employers have historically communicated pensions, how this has changed, and why its so important to engage employees in the subject of pensions.

 

#CommsChat on communicating employee pensions

This week's chat

This week on #CommsChat we welcome special guest David Boardman, communications director at pension administration and employee engagement specialists, MyCSP, to discuss why communicating pensions information to employees is of the utmost importance. We will look at how employers have historically communicated pensions, how this has changed, and why its so important to engage employees in the subject of pensions.

The topics are as follows:

  • Why is communicating about pensions so important?
  • What is the current state of pensions awareness and understanding among pension scheme members?
  • Historically how did employers address pensions? Why is there an urgent need for that to change?
  • How can you better engage members in their pensions?
  • How can successful communications around pensions be measured?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.