#CommsChat on storytelling and building brand trust

This week's chat

This week on #CommsChat we discussed how storytelling can create and sustain customer trust in a brand. The chat focused on storytelling in a corporate context, how storytelling can be woven across brand touchpoints, and the impact of storytelling on the consumer.
See the topics here:

  • What is storytelling in a corporate context? Why is it important for brands?
  • Does storytelling build brand trust? How?
  • Is storytelling a legitimate device to connect brand and audience?
  • How can digital aid brand storytelling?
  • What are alternative ways for brands to engage with audiences?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or on Twitter with any ideas.

 

Transcript of #CommsChat on brand journalism and PR

This week's chat

This week on #CommsChat we chatted all things branded content and PR. This is in the wake of an announcement by City AM that it would deconstruct the wall between editorial and advertising, allowing brands to produce and publish advertising content in article format. We looked at the importance of PR and whether its role might be compromised by this decision, and how journalism as a trade might come under pressure from brands with a higher leverage.

The ethical responsibilities this poses to journalists, as well as the potential problems a lack of vetting might pose to editorial credibility, was also discussed.

 

#CommsChat on brand journalism and PR

This week's chat

Next week on #CommsChat we will discuss the changes business newspaper, City AM, has made to its editorial/advertising model with its decision to allow branded content to be uploaded directly onto the site as editorial content. We will look at the potential repercussions on freelance journalists and how it might change the PR industry, as well as UK publishing culture.
See the topics here:

  • Will City AM’s controversial decision on content management impact UK publishing culture?
  • What are the potential problems associated with brand curated content? Will it compromise the role of journalists?
  • How might the role of PR change if the City AM model becomes widespread?
  • How does this new model differ from traditional ‘native advertising’?
  • What are the ethics associated with diverging from traditional publishing models?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or on Twitter with any ideas.

 

Transcript of #CommsChat on employee engagement and service delivery

This week's chat

This week on #CommsChat we were joined by Dale Smith (@BridgeDaleSmith) from Bridge Training & Events (@InsideBridge) for a chat about employee engagement and service delivery. We looked at the importance of service delivery in employee engagement, and how organisations should recognise the needs of an engaged, enthusiastic workforce. How this relates to internal communications, and the relationship between brand promise and workplace culture, was also discussed.

Cravenhill Publishing, Clapham North Arts Centre, Voltaire Rd, London SW4 6DH +44 20 7498 7008. ©2018