#CommsChat on tone of voice

This week's chat

This week on #CommsChat we’re talking about tone of voice as an internal communications tool. Laura Storey, workforce enablement specialist at IBM will speak on the subject at upcoming conference, IoIC Live 2016. But #CommsChat participants get a sneak preview next Monday.

    We’ll discuss:

  • Should corporate tone of voice differ from other communications employees receive? If so, how?
  • With a range of internal stakeholders and a focus on authenticity, is it possible to retain a single tone of voice for employee comms?
  • What impact can tone of voice have on the engagement of an employee?
  • How can we as communicators measure the impact of tone of voice on employee engagement?
  • With geographically and physically diverse workforces, can tone of voice cut through to deliver your message?
  • Does a single tone of voice transcend the various communications channels or do we need to employ different techniques?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.

 

Transcript of #CommsChat on content marketing

This week's chat

 

#CommsChat on content marketing

This week's chat

This week, we’ll look at content marketing, content advertising and content collaboration. We’ll look at the importance of content marketing for companies, the rise in popularity it has experienced over the past few years, and the benefits of content collaboration.

  • ​Why is content marketing so important for brands?
  • What are the opportunities of content marketing?
  • Who in a company should be responsible for content marketing? The PR, marketing team, brand team?
  • How can brands collaborate with publishers?
  • What are the advantages of content marketing over traditional advertising?
  • What is best practice for content marketing?

 

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.

 

#CommsChat on comms in the private sector

This week's chat

After looking at communications in the third and public sector, we look at life as a comms professional in the private sector. We will look at the ups and downs of working in an in-house comms team.

  • How does working as a comms professional in the private sector differ to other sectors?
  • What are the opportunities associated with working in the private sector?
  • What are the challenges?
  • Does the comms function get proper representation in the boardroom?
  • How can in-house comms professionals benefit the brand?
  • How can business leaders make communicators’ jobs easier?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.

 

Transcript of #CommsChat on comms in the public sector

This week's chat

Last night on #CommsChat we looked at communications in the public sector with our guest Amanda Coleman (@amandacomms), head of corporate communications at Greater Manchester Police. We discussed the challenges and the opportunities associated with working as a communications professional in the public sector.

Here are some of our highlights:

Read the whole conversation on the @CommsChat Storify account.

 

#CommsChat on comms in the public sector

This week's chat

This week, we’ll look at communications in the public sector with our guest Amanda Coleman (@amandacomms), head of corporate communications at Greater Manchester Police. We’ll look at the challenges and the opportunities associated with working as a communications professional in the public sector.

  • ​What makes comms in the public sector unique?
  • Who is your audience? What does this mean?
  • What are the challenges?
  • What are the opportunities?
  • How do you carry-out innovative campaigns on a potentially restricted budget?
  • How do you prove your value as a comms function?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.

 

Transcript of #commschat on corporate video and visual comms

This week's chat

Last night on #CommsChat we spoke about corporate video with Steve Garvey, chairman at EVCOM (@EVCOMUK), the association behind the Screen Awards. We explored video as an integrated aspect of every social and digital comms strategy.

Here are some of the highlights:

Read the entire conversation on the @CommsChat Storify feed.