#CommsChat on corporate video and visual comms

This week's chat

As the deadline for the EVCOM Screen Awards approaches, we’re joined by EVCOM chairman, Steve Garvey (@EVCOMUK) in a discussion around video and corporate communications. We will share the best techniques for integrating video into your B2B comms strategy.

  • How can you ensure that video is effectively integrated into your comms strategy?​
  • How does B2B video differ from B2C in terms of execution and distribution?
  • What should a video include/avoid?
  • How do you identify the right style of video for your brand and message?
  • What makes a corporate video successful?
  • How do you measure that success?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.

 

Transcript of #CommsChat on charity comms

This week's chat

Last night we chatted about communications in the third sector, and we were happy to be joined by Emma Wilson, senior communications officer at The Children’s Society. We spoke about the challenge of working with an often restricted budget, and we explored the importance of communications to charities and non-profits and the work that they do.

Here are some of the highlights:

  •  It’s really rewarding to help raise voices that otherwise may not be heard through the power of comms in the third sector.
  •  T1: important in various ways Can to build awareness and support around an issue, change perceptions and get leaders to act
  •  …charities rely on the public to do their work so keeping audiences engaged and inspiring new ones is critical.
  •   Charities don’t communicate just to talk about how they change the world: they communicate to make change happen
  •   after the story(campaign) success, budget will be increased & auto-approved.

Read the full conversation on the @CommsChat Storify feed.

 

#CommsChat on charity comms

This week's chat

This week on the nation’s favourite communications Twitter chat, we discuss communications in the third sector. Our guest from The Children’s Society will provide us with an insider’s look into the charity and non-profit sector, where communicating effectively with a range of different stakeholders is of particular importance.

Up for discussion: 

  • ​Why is comms so important for charities?
  • What is different about charity comms?
  • How can you overcome budget restrictions?
  • What are the challenges with communicating internally?
  • What are the external comms challenges?
  • Any useful tips/pieces of advice for third sector communicators?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday. We’d love to hear your suggestions for future #CommsChat topics – get in touch with Emily by email with any ideas or guest suggestions.

 

Transcript of #CommsChat on video & IC

This week's chat

This week on #CommsChat we spoke about the use of video in internal communications. We spoke about video’s effectiveness, appropriateness and enabling user-generated content (UGC).

Here are some of the highlights:

  •  Because people like seeing authentic people like them – you can become a star in your own job
  •   It also helps ‘show’ as well as ‘tell’ reinforcing the message and ideally creating important emotional responses in the audience
  •   Cheapest isn’t always best. Make sure you set KPIs to measure success. Poor ROI can mean a false economy
  •   now it’s easy to create videos on phones and tablets. Makes an engaging and cost effective way of engaging internal audiences
  •  UGC or internally produced content can work brilliantly. Strategy and a deep understanding of video is crucial though

For the entirety of the #CommsChat conversation, see Storify here.

 

#CommsChat on video and IC

This week's chat

Next week on #CommsChat we’re joined by Buto (@ButoVideo), the enterprise video platform, as we look at the ways in which video can be used to supplement IC strategies. How can organisations make the most of this effective, modern medium?

  • Why has video become more popular as a tool for internal communicators?
  • What are the main things to remember when communicating with video?
  • Can you recommend any good resources?
  • Is user-generated-content a useful tool?
  • How can you prove ROI on video?
  • What’s the future of video for comms?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.

 

Transcript of #CommsChat on IC and social

This week's chat

This week we spoke about social media as a tool for internal communicators. We discussed how different organisations might use different platforms depending on their purpose and company culture.

Highlights below:

Read the full conversation on Storify here.

 

#CommsChat on IC and social

This week's chat

This week on #CommsChat we’re looking at the role of social in internal comms. We want to know if your organisation uses social and whether social media is an effective tool for engaging staff within an organisation.

  • How can social benefit an IC strategy?
  • How do social media comms differ to traditional methods?
  • Do employees want to communicate with their colleagues on social media?
  • Does your organisation use social? How?
  • Are all of your social outlets tied into one IC platform?
  • Which social channels are the most useful? Which are fads?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.

 

 

Transcript of #CommsChat on the gender pay gap

This week's chat

We had a thought-provoking discussion this week around the gender pay gap in the communications industry. We know it’s an issue, but how can we resolve it sooner rather than later? Some highlights below:

Read the full conversation on Storify here. 

 

#CommsChat on the gender pay gap

This week's chat

This week on #CommsChat we’ll discuss the status of gender equality in the comms industry. We want to know whether you think there’s an issue and, if so, how it can be resolved.

Topics up for discussion:

  • Is the gender pay gap a problem in comms?
  • Is gender discrimination something you have experienced in your career?
  • What are we, as an industry, doing wrong?
  • How have we made progress?
  • How can we accelerate that progress?
  • What are the benefits of gender equality at work?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily by email or on Twitter with any ideas.