#CommsChat on crowdfunding

This week's chat

With sites like CrowdCube and Seedrs pioneering a new type of business model, what does crowdfunding mean for communicators? Is this a new breed of stakeholder? How do we communicate with them?

Topics below:

  • Why has crowdfunding become such a popular option for business owners?
  • Why do people get involved in crowdfunding projects?
  • What, if anything, does an organisation owe its funders?
  • How should it communicate with them?
  • Is this a new breed of stakeholder? What does that mean for communicators?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily by email or on Twitter with any ideas.

 

#CommsChat on employer branding

This week's chat

Next week on #CommsChat we will look at employer branding, its purpose and how to implement one in your own organisation. We want to help communicators navigate this potentially difficult area.

Topics up for discussion include:

  • ​Do you need an employer brand?
  • How do you measure your employer brand strategy?
  • How do you ensure a strong employer brand?
  • Who is your primary audience – internal or external?
  • Does your organisation have an employer brand strategy in place?
  • What qualities should organisations embody?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily by email or on Twitter with any ideas.

 

Transcript of #CommsChat on communications trends in 2016

This week's chat

This week we were joined by John Brown, head of engagement at Hotwire PR, as we spoke about trends likely to affect the industry in 2016. We looked at the ongoing impact of technology and reaffirmed some classic comms lessons.

Read some of our predictions here:

  •   Ditching cringeworthy buzzwords in external comms and client meetings. PR must be honest, creative and impactful!
  •  T6: Fads: could see plenty in London/EU referendum campaigns; some’ll catch on, others won’t. I hope we listen, respond & learn
  •  In the digital realm fads come and go and then they comeback and goback… I expect more of the same for 2016…
  •   Totally right. Get braver, get smarter, get in the boardroom.
  •  A5. Before doing things differently, look at what you’ve done well in 2015 & plan to repeat. Then add changes to keep improving
  •   make time for measurement. No excuses. Don’t expect people to understand comms, if you can’t prove its worth.

Or read the full conversation on Storify here.

 

#CommsChat on communications trends in 2016

This week's chat

This week on #CommsChat, John Brown (@brownbare), head of engagement at Hotwire PR, will help us decipher and unravel some of the trends likely to go mainstream in 2016. We will look at the factors affecting our industry and will aim to separate the fads from the practises that are here to stay.

  • What are the biggest changes happening in the communications industry?
  • How is technology playing a role?
  • Will virtual reality become a widespread tool?
  • As an industry, how can we improve our approach to measurement?
  • What else are you planning to do differently in 2016?
  • Any passing fads that you think will drop off the radar in 2016?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily by email or on Twitter with any ideas.