#CommsChat on content

This week's chat

Content has become somewhat of a buzzword among marketers, but few organisations have actually mastered the art of delivering content that effectively delivers value to both the brand and its audiences. This week on #CommsChat we’ll discuss content and how it can be used to both grow a brand and improve stakeholder engagement.

Topics up for discussion include:

  • What is content?
  • How does a good content strategy benefit an organisation?
  • How can content be used to strengthen a brand?
  • What value does it have for the audience?
  • How do you ensure that your content stands out in a competitive environment?
  • How can you measure the value of content?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.

 

Transcript of #CommsChat on the value of a comms team continued…

This week's chat

 

  1. Great answer for

  2.  

    A4: Real time supplier & inventory data helps influence pricing – hotel/flight prices fluctuate depending on demand/availability

  3.  

    A4 Tactics could be figuring out what stats resonate & which fall into the dark hole. Learn what your Informatics team have

  4.  

    Great to have input from all sectors to help Comms teams. Their sector in major state of flux. Thank You

  5.  

    A2 Yes. Stakeholders often define solution before they’ve understood their own needs. Can be v rewarding to help!

 

Transcript of #CommsChat on the value of a comms team

This week's chat

Last night we spoke on a range of topics including the value that a communications team brings to its organisation. Our guest, Comms Hero (@CommsHero) led us on a discussion that covered everything from digital to big data. Here are some of the highlights:

  •  A1: comms teams are invaluable within an org but frequently the unsung heroes behind the scenes
  •   A3 many operate 9-5 but should be 24/7 – comms never stops and customer should be able to communicate when they can
  •  A3. Personally I feel digital comms is 24/7 but it will take time to embed that ethos, so I respond 24/7 but in my own time
  •   V lucky to have a dir. who works hard to put us in the forefront at table, & team who don’t take it for granted.
  •   Big data requires investment, orgs will have to get on board with that if they want the benefits

 

 

  1. Great answer for

  2.  

    A4: Real time supplier & inventory data helps influence pricing – hotel/flight prices fluctuate depending on demand/availability

  3.  

    A4 Tactics could be figuring out what stats resonate & which fall into the dark hole. Learn what your Informatics team have

  4.  

    Great to have input from all sectors to help Comms teams. Their sector in major state of flux. Thank You

  5.  

    A2 Yes. Stakeholders often define solution before they’ve understood their own needs. Can be v rewarding to help!

 

#CommsChat on the value of a comms team

This week's chat

Our guests for the evening, @CommsHero, are going to lead us through a conversation around how communications professionals can demonstrate their value within their organisations, particularly in the social housing sector. Due to major changes in budgets and government policy, communications teams in this sector are affected by reduced headcount, budgets and what can seem like an impossible task as they come under more scrutiny than ever. It is more important than ever for professionals in this sector to prove their value.

Topics up for discussion include:

  • What value do comms teams bring to an organisation?
  • Does your comms function have a seat at the top table?
  • Is digital comms a 9-5 or 24/7 customer facing channel?
  • Big data: What tactics can comms teams use to make the most of data held on their customers?
  • Broadcaster or engager? With access to more free channels, are communicators sending out more messages and having less conversations?
  • How do you make comms the responsibility of everyone in your organisation?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.

 

#CommsChat on the value of CSR

This week's chat

This week we will be joined by Rick Benfield (@rick_benfield), founder and CEO of Thirdbridge (@thethirdbridge), as we take a look at the value of CSR, both, both in terms of business results and as a contributor to the resolution of social issues. Here are some of the topics up for discussion:

  • Is CSR a must-have or a nice-to-have?
  • What is the difference between CSR and sustainability?
  • Which type of CSR programme works best?
  • How do you measure whether your CSR programme has been successful?
  • How can a good CSR strategy have a positive effect on business results?
  • How do you make a CSR initiative genuine and impactful?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.

 

#CommsChat on employer brand management

This week's chat

On 9 December 2015, Transform magazine will host the Employer Brand Management conference. In preparation this week’s #CommsChat will focus on the importance of creating and communicating an effective employer brand strategy. Here are some of the topics we will cover:

  • What is an employer brand?
  • Who should be responsible for creating one?
  • Why does a company need an employer brand strategy?
  • What constitutes a strong employer brand?
  • How do you communicate an employer’s defining qualities or values?
  • Which is the most important? Attraction or retention?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.

 

Transcript of #CommsChat on the value of partnerships continued…

This week's chat

 

  1. Looking forward to attending and presenting at the best Collaborations. See you all there

  2.  

    Not 1 not 2 but 3 events forthcoming this Thurs, then the leadership institute & AGM for details

  3.  

    We ask our staff for suggestions and then everyone votes on preferred charity. It works well.

  4.  

    me too, I think. Thanks to the schedulers for shifting to a 730 start!

  5.  

    Loved my first today! Cool to discuss partnerships, especially with a focus on charity. It really is all about the message…

  6.  

    yep every Monday 8pm-9pm. Talking about all things

  7.  

    You’re most welcome!

  8.  

    lovely to be able to join in, particularly ahead of Christmas charity work

  9.  

    Goodnight from me, see you all next week!!

  10.  

    First ever tonight. Thanks all, loved seeing different perspectives. Same time next week ?

  11.  

    Thank you all for joining us tonight, another great chat. The transcript will be posted tomorrow and I’ll work on that list!

  12.  

    two tweeters in own one of these tees

  13.  

    Another great tonight, thanks for saving me from an evening of Spurs vs Aston Villa

  14.  

    Brilliant!

  15.  

    And, in my opinion, when it goes wrong the most. As said, heartfelt & genuine the way to go.

  16.  

    Some of the best collaborations will be showcased at our event tomorrow afternoon -ters join us if you can

  17.  

    that’s when it starts to be a box-ticking exercise.

  18.  

    Couldn’t have said it better. It goes back to choosing a charity aligned with brand values.

  19.  

    Agree, and best when the choice is genuine. Almost a shame when it isn’t.

  20.  

    Excellent point – early engagement with staff is key

  21.  

    probably yes. But I think most people can spot when it’s genuine and when it’s only a pr thing.

  22.  

    Congrats to for totally missing the point of The is on at 9pm

  23.  

    Agreed, we’re all just people after all, not robots!!

  24.  

    I agree, businesses will want to see a healthy return on partnerships but its the outcome thats important

  25.  

    Exactly.

  26.  

    expectation forces people to do it. The choice of who they do it with should be heartfelt & genuine

  27.  

    no matter how they got there

  28.  

    Some yes/some no, you can’t generalize. Many companies are very passionate about the charities they partner with

  29.  

    A list of regular contributors?? Will look into it!

  30.  

    Exactly my point when asking "how real?"

  31.  

    Hi CommsHero, no official list, but there’s quite a lot of info on our website:

  32.  

    I hope it is more than that but if charities benefit then that is the best outcome

  33.  

    Totally agree. Would be great to set up a list if there isn’t one already…

  34.  

    Do some charity partnerships exists because corporates are ticking the CSR box?

  35.  

    But if expected, are the partnerships real from the word go? Personally think it’s important to be heartfelt.

  36.  

    Hey Do you have a Twitter List of contributors from each week. Good way to stay connected with like minded tweeps

  37.  

    When most industry competitors are doing it, it becomes very real. Industry professionals & customers expect it.

  38.  

    very close aims often. Eg. works with – they help our staff recover in times of need

  39.  

    A5: When it goes well, it goes well. When it goes wrong you might find yourself implicated and capable of same thing

  40.  

    yes. Sepp et al would have made the list with more characters available!

  41.  

    I’m currently speaking with a charity/law firm about their partnership!

  42.  

    You raise important (and very good) point of "expectation" – how much is real?

  43.  

    need to look at a number of factors – location can be helpful, staff, values etc but for me it is daily business

  44.  

    Q4. For employees, important to feel part of a team that values same things in life. We voted for charity this year

  45.  

    There has to be an authentic link or CSR efforts will be perceived as ‘Greenwashing’

  46.  

    A4: Also another good way to promote brand values – choose a charity that supports what your brand stands for.

  47.  

    A4: with so many charities out there, is it more difficult to find one that works for both parties?

  48.  

    Ask staff & align with your operations. Example: legal firm supporting a charity that offers legal advice to homeless

  49.  

    also consider charities that partner with running events. VLM good example – raise money, get name seen and fitness

  50.  

    A4: It’s expected that big firms/brands partner with charities. To not partner can be risky. To partner is beneficial for image

  51.  

    A4: Good brand positioning, raise brand awareness for both the charity and partner

  52.  

    A4: Can help you help more. Extend reach for the benefit of both org and the people they help.

  53.  

    How should a business choose its charity? Could it ask its staff?

  54.  

    If I recall, did last for a while, but values and situations change. People grow apart, as do brands

  55.  

    A4: There’s an expectation on businesses now to have CSR programmes in place & charity partnerships often play an integral part

  56.  

    haha, great example, it didn’t sit well with Lego’s customers

  57.  

    not always obvious so the "face" possibly tends to take the fall

  58.  

    4 – biggest thing for us has been the opportunity to help and boost the charity

  59.  

    We’ve had informal partnerships with brands such as Both worked well for us at events

  60.  

    Very true!

  61.  

    Putting me on the spot! Lego/Shell were interesting – long partnership ended by Greenpeace. Uni essay that!

 

Transcript of #CommsChat on the value of partnerships

This week's chat

Last night on #CommsChat we spoke about the numerous ways that partnerships and sponsorships can be used to benefit all parties involved. From charity partnerships to creative collaborations, partnerships help businesses meet their goals and enrich their brands. Next Tuesday, 3 November, Communicate magazine and the Corporate Engagement Awards are hosting Collaborate, Activate, Communicate, a half-day event where previous awards winners will share their partnership and collaboration success stories. Speakers include; Boots and Macmillan, Coutts and the National Portrait Gallery and The Fresh Olive Company and Veris. More information here.

Here are some of the chat highlights:

  •  A2: They are an opportunity to capitalize on each others strengths, enhance brand reputation via association & enter new markets
  •   think volunteering partnerships can deliver great experiences, engagement and recognition. And good for brand.
  •   T2 for public sector it’s about being smarter. We’re often all trying to reach same people so can save duplication
  •   partnership is important but so is making sure you retain your values – important to take care how you tread commschat
  •   T3: has to reinforce your brand values – interesting to see VW sponsoring the Green Festival in the States!!
  •  Q3: partnerships tend to mean “we got something in common” – a goal or passion etc. So always a good way to strengthen brand

Read the full conversation here:

  1. FYI, all of these topics to be discussed in more detail at tomorrow’s event:

  2.  

    What happens if your values change? Crisis management must also be a consideration when choosing partners

  3.  

    totally agree do your homework before moving forward

  4.  

    But what happens if it goes wrong? If athlete is found to be taking performance drugs etc?

  5.  

    You’re buying into the high end brand without the price tag

  6.  

    Not always. Look at marketing tactics, social media posts, and customers – target audience similar to yours? Research.

  7.  

    and partnership great example of brand strengthening (for both!)

  8.  

    Good point, can you think of any examples??