#CommsChat on the value of partnerships

This week's chat

Next week on #CommsChat we’re going to talk about the numerous ways that partnerships and sponsorships can be used to benefit all parties involved. From charity partnerships to creative collaborations, partnerships help businesses meet their goals and enrich their brands. Next Tuesday, 3 November, Communicate magazine and the Corporate Engagement Awards are hosting Collaborate, Activate, Communicate, a half-day event where previous awards winners will share their partnership and collaboration success stories. Speakers include; Boots and Macmillan, Coutts and the National Portrait Gallery and The Fresh Olive Company and Veris. More information here.

  • What types of partnerships are there?
  • How can partnerships be lucrative?
  • How can a partnership strengthen or reinforce brand values?
  • What are the benefits of charity partnerships?
  • What are the potential risks of a corporate partnership?
  • What are some of the best examples of brand collaboration?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.


#CommsChat on questions of change

This week's chat

Next week on #Commschat we’re joined by James Kerr, the author of Legacy: 15 lessons in leadership, and Roger Hart, CEO of Aesop and its sister company Fable. We’ll be discussing change, culture and leadership:

  • Does change require a crisis to begin?
  • What are the main barriers to change and how can we overcome them?
  • What actually is culture? You can’t see it, so how do you know it exists?
  • How does culture produce competitive advantage?
  • How can you create sustainable competitive advantage using culture as a leadership tool?
  • What is a leader and how does a leader respond to pressure?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.


Transcript of #CommsChat on IC and measurement continued…

This week's chat


  1. yes, we’ve done lots of different types sometimes with mix. Happy to share if you let me know your email.


    Great little this evening – love a good convo around – thanks all!


    you too! great


    there is a fine balance definitely


    Thanks all and especially . Great


    Night all


    and……breath! What a GREAT tonight! Thanks and See you all next week for more!


    Great to see such a lot of good thoughts on measurement


    Thank you all for your contribution tonight, great Big thanks to – feel free to keep chatting! Goodnight from me 🙂


    T6: Results. Show how IC adds value to organisations through the use of data – and it will become the standard.


    Absolutely. It’s all about behaviours – even if it’s only one person at a time


    Thank you for sharing Sorry to miss the discussion tonight, looks good


    Research helps creativity


    And this is why she is rated so highly in the industry. Old Skool rules. End of. NEVER not do this.


    A6 ensure we measure all activity to demonstrate we’re about IC for results and sharing research widely.


    There is an interesting set of principles developed by for comms measurement


    yes, best practice probably much better than guidelines! Love to see some great examples


    Just as long they DON’T say they work in because they hate math!


    I kind of like the lack of guidelines…gives those on trend the competitive edge. Maybe just best practices?


    For me a core principle is that research is part of everyday practice that is used to establish measureable comms objectives


    definitely! Helps get you place at the table


    we create a lot of IC videos. Animations v pop, and vox pop /case studies as well as leadership vids


    Here’s a link to a measurement framework was developed by that includes some principles


    It’s quite a confusing arena, guidelines would help definitely but getting buy in from leaders helps


    I think it should be fluid to suit the organisation and style of communication. Guildlines often hinder creativity!


    Ensuring we can tweak strategy throughout based on research. Flexible approach not rigid strategy.


    A good reason to do more research and measurement is that it makes IC a more strategic function…and it makes you look good!


    Yes, use them a lot for promoting internal events and for senior mgmt blogs. Key tip: MUST be <5 mins


    Keep your comms strategy alive. Iterate. Then iterate again.


    animation is quite popular with our guys


    : T5 Impactful activities continue. Less impactful ones are improved or dropped.


    Point to note. Too much data / analysis can distract people from actually ‘doing’ stuff that engages : delivers ROI


    ooh that makes two of us! f-t-f is gold!


    Data can also often be used to explain why some comms suggestions might not be appropriate or effective


    Off the beaten path: Has anyone tried IC videos? If so, what has been most successful?


    T5 Difficult to separate low standard of measurement and strategic planning across IC teams around audience/context/action/data


    We are ! Doing best to keep up with !


    Our strategy is constantly moving forward with our findings, particularly in a changing org


    . yes, IC people (me included) are usually more words people than numbers people


    agree but gamification is new and worth a try. Good engagement and great measurement can be built in


    A lot metrics are purely descriptive and don’t help with planning unless you do correlations and/or qual too


    Yes! Avoid only measuring vanity metrics. It’s about engagement.


    Perhaps a reason people shy away from measuring as stat analysis not often in IC skillset


    . true, but qual info is increasingly being seen as important to use with quant, see


    Easier to benchmark. Maybe mix both for qualitative benchmarking in conjunction with the ‘feelings’ bit?


    and it works both ways!


    Exactly! Totally agree . Measurement should be about outcomes, the results achieved.


    The trick is also to use more advanced statistical analysis such as correlations to tell you what comms is working


    I will have to give it a go


    the best method overall


    Awareness isn’t caring, right !


    agree. Focus groups great for rich detailed data. But frustratingly people love metrics rather than qual info


    yes it’s really good. It really works for us as you can dig deep in measuring the impact emails are having


    T4: I favour a ground-breaking technique called… Face-to-face! Real time with managers listening and communicating!


    Remember that tools that measure metrics such as opens and views are just the start, real insight comes from outcome measures


    is newsweaver any good?


    we use newsweaver for emails, frontface for our TV screens and appbuilder for our staff app


    . combination of regular (monthly) pulse surveys and focus groups works well


    Glitchy, overpriced, dated features. But can handle dynamic DL’s…for now!


    I’ve never come across this one – difficult to use?


    I don’t disagree. My point is that testing awareness and listening to staff are not the same thing


    Politemail. Would not recommend.


    it really helps sharing with key leaders as they can begin to understand behaviour and culture


    That’s excellent. Thanks for sharing.


    how would you recommend finding out the answers and how often would you ask?


    it’s a great tool which is really helping us with our measurement


    Great Point Kevin! Metrics are Fab, but using them to revisit your goals and adjust strategy is Key..


    not tried them out yet but we will be very soon as we’ve started using video more. Will let you know


Transcript of #CommsChat on IC and measurement

This week's chat

Last week we spoke about measurement, evaluation and internal communications with our very special guest Kevin Ruck from PR Academy. Here are some of the highlights.

  •  Measurement is absolutely the most important thing about IC, but infrastructure can hold us back from being able to measure
  •   It’s a tricky balance to find qualitative data without alienating the audience through endless surveys.
  •   Most of the companies I have worked with place great value on IC! But few analyze results.
  •  Q1 No, because not in most IC team’s self-interest to show that staff aren’t engaged or clear. Can’t be poacher and gamekeeper
  •  Measurement goes hand in hand with strategy. Which behaviour do we want to change?




    Thats great! Metrics are a brilliant way to get leaders onboard. Simple dashboards that work!


    Yup. Listening and responding better than hitting staff with ‘key messages’ and measuring ‘awareness’


    Looking forward to getting hands-on with Newsweaver in next month or so…


    generally, but takes a while to build those relationships and trust. Now I think they are more comfortable in sharing


    exactly the approach is take – having the metrics is one thing, your strategy for sharing is another


    Always good to check what the data you are getting is telling you and asking yourself what comms you might do differently


    Have you been able to try out their video features. If so, how were they?


    Do you generally get good data from f-2-f meetings with staff?


    great for our dashboards which we are going to share with our leaders


    . I’d love to know the answer to this as well! It’s also sparked my interest.


    Use the numbers. If you’re asked to make a vid, and you have the metrics to show no one will watch it, show them!


    really well so far. Had a few teething problems at first but worked with IS to resolve


    Have any favourite you would suggest?