Transcript of meeting KPIs in PR #CommsChat continued…

This week's chat

 

  1.  

    Feel free to keep chatting, otherwise, enjoy the rest of this beautiful evening

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    T5 because we do help businesses achieve aims – so we must report & celebrate that value. Jobs and professionalism rely on it

  3.  

    That’s all for tonight folks, thank you for being our guest and thank you to everyone who took part, see you next week

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    T5) Lot of reasons but one is we have a power to do good but need to be at the table to do it. Value/ROI gets us there

  5.  

    T5: Why is demonstrating the value of PR important to the business and to the wider PR industry?

  6.  

    Sure I agree but each perosn in eachbrolenof each biz I’d different too … Sorry for the delay;) had to pop off

  7.  

    … Sorry had to pop off … There are many tools it all stems from buyer personas & some good old research 😉

  8.  

    A full transcript will be available tomorrow 🙂

  9.  

    T4) Reach is relevant but only if measured alongside impact (can become equivalent of confusing activity with outcomes if not)

  10.  

    T4: To what extent is reach relevant?

  11.  

    a great example of this: ‘s team did a top job of the right tactics for the tax disc end

  12.  

    T3: What can we easily use to demonstrate clear ROI?

 

Transcript of meeting KPIs in PR #CommsChat

This week's chat

This week, JargonPR (@jargonpr) helped us to explore the varied ways of measuring the effectiveness of PR campaigns. Discussion brought up a number of techniques ranging from the identification and meeting of the client’s particular aims and the proper use of KPIs.

Highlights:

  •  Hi – T1) Internal as well as external measurements are important – campaigns can boost morale, create employee ambassadors etc
  •  . It depends a lot on campaign, but we like to try and get an indication of how our PR is driving sales.
  •  T1: did the project that the comms were for achieve its aim? That’s the real measure of success
  •   success of a campaign should be whether it meets the strategic objectives- these must be SMART. We should be looking at PESO too.
  •  T4) Reach is relevant but only if measured alongside impact (can become equivalent of confusing activity with outcomes if not)

Read the entire conversation here:

 

 

  1. Great point – Understanding a business creates passion for it and that will come across

  2. really know the business you’re working for. Research the aim & base tactics on that, evaluate as you go

  3. … depending on the client

  4. How can you ensure that you’re prepared to meet a range of different aims?

  5. . I think both have their time and place. Campaign need to be clear which outcome they’re aiming for though I think

  6. I don’t think you can define in b2b / consumer now.Everyone is a person & consumes It’s all about personalisation of marketing

  7. T2: Is there a difference here between B2B and consumer PR?

  8. T1: did the project that the comms were for achieve its aim? That’s the real measure of success

  9. Hi – T1) Internal as well as external measurements are important – campaigns can boost morale, create employee ambassadors etc

  10. Which techniques do you use?

  11. How do you ensure that that online buzz converts to increased engagement/improved reputation long term?

  12. I believe so especially integrated campaigns & use of call to actions & split testing to allows to measure cross media

  13. Our first topic of the night: How can we measure success in campaigns? (Besides the amount of coverage)

  14. CommsChat retweeted Jargon PR

    CommsChat added,

  15. Don’t forget to use the hashtag tonight when you tweet

  16. yes it should … Looking firsts to it 😉

  17. Hi Tim, should be a good chat! 🙂

  18. Good evening … Interesting topic this evening

  19. Tonight we’re going to tweet about measurement in PR

  20. Good evening everyone, welcome to tonight’s with our guest

 

#CommsChat on meeting KPIs in PR

This week's chat

Monday’s #CommsChat will feature @JargonPR addressing the topic ‘Meeting KPIs and demonstrating value in PR.’ We’ll have an in depth look at the value of public relations in both B2B and B2C settings and how PR professionals can best prove the success of their campaigns and the value of reputation management.

Topics include:

  • How can we measure success in campaigns? (other than amount of coverage)
  • Is there a difference here between B2B and consumer PR?
  • What can we easily use to demonstrate clear ROI?
  • To what extent is reach relevant?
  • Why is demonstrating the value of PR important to the business and to the industry itself?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

 

Transcript of #CommsChat on charity comms 2

This week's chat

 

  1.  

    Before I go – it’s a big thanks to Hannah from Dreams Come True A great cause and a great . thanks all, goodnight

  2.  

    So sad – we’ve run out of time. Although, while I have to head home that doesn’t mean you folks have to stop chatting .

  3.  

    Great thanks for letting me be involved.

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    the big question here is bought over earned? Is this increasing?

  5.  

    topic 5 Should Facebook and other social advertising be an important part of the communications mix?

  6.  

    with 7 more minutes left of tonight’s , lets turn to the last topic, &it’s on social advertising, Facebook, sponsored tweets etc

  7.  

    you have to love the Olympic sized swimming pool comparison or travelling to the moon and back…