Transcript of Christmas brands #CommsChat continued…

This week's chat

  1. do a dummy run of your escalation and crisis procedures. See who is *actually* contactable.

  2.  

    the good old days!

  3.  

    Merry Christmas everyone – see you in 2015 🙂

  4.  

    unfortunately shops like make too much money to stop it now. whatever happened to british queuing?

  5.  

    G’night all

  6.  

    Now go get that Christmas shopping done and we’ll see you again in January.

  7.  

    and you

  8.  

    Merry Christmas to all

  9.  

    Big thank you to everyone for all your engagements in this evening! Have a wonderful Christmas and brilliant new year everyone!

  10.  

    Thanks to everyone for a fantastic send-off to 2014!

  11.  

    Well that’s all for us at tonight

  12.  

    great chat tonight Melissa! Have a brilliant holiday from all the team

  13.  

    was unbelievable! Hopefully we won’t see scenes like that again

  14.  

    definitely! no point having an expensive magical advert if your is crap!

  15.  

    Ducking out now but thanks for the . And Merry Christmas! I am keeping my promise on going silent & heading to Mexico.

  16.  

    Holidays give brands an opportunity to do something out of the ordinary that they otherwise would not have done

  17.  

    A5:give brands the opportunity to tap into emotions & these emotions create experiences & stories = relationships & brand loyalty

  18.  

    one Christmas at a time! like , build subtly on it each year until it’s not an advert – it’s an event!

  19.  

    Final topic: change perception by delivering brilliant customer service & follow up in Jan. Build relationships long term.

  20.  

    Final Topic – However, brands need to show genuine charity and not do it for publicity.

  21.  

    I so agree with that one. just seemed like bandwagon jumping of the highest order!

  22.  

    Final Topic: Brands can utilize the giving season to show charitable actions and make a year-long commitment to doing so.

  23.  

    that’s a great idea. The idea of alternative gifts like time/skills donation etc is a top idea

  24.  

    don’t just jump on the bandwagon e.g. causing chaos and police arrests! why!? its not even our holiday!

  25.  

    Final topic of 2014: How can holidays change brand perception and influence a company’s overall success, if at all?

  26.  

    T4 – be different. I am an SMB. I gave my clients the gift of silence for Xmas. I promised not to send anymore ‘noise’ till Jan

  27.  

    good one tonight!

  28.  

    A4: should be aware of their & have some educated fun with their to engage employees & customers

  29.  

    Surely tactical delivery will depend on the communications strategy driven by insight into customer channel behaviour?

  30.  

    T4 – think about what a consumer wants when & deliver info as needed. Too much too soon becomes white noise

  31.  

    it did indeed Callum here here!

  32.  

    T4: How should a company’s communications tactics change during the festive period?

  33.  

    Two more categories to whizz through in 15 min. Been hesitant to interrupt the convo!

  34.  

    as consumers we are bombarded with so many worthwhile charitable causes. hard to choose and can’t give to all…

  35.  

    Oh yes, agreed on dog charities! Not aware of – think loads of people do Xmas jumper stuff??

  36.  

    but was a great idea

  37.  

    we don’t compete there for space but from what I’ve seen, no they don’t support the sector enough

  38.  

    A3:Other digital tools and use of gamification & treasure hunts bring the on and offline experience together

  39.  

    I think charities would be better off focusing on New Year than Xmas, ‘pay it forward/do something good this year’ type message

  40.  

    team effort and

  41.  

    think the dog charities have come pretty close to it though! As have with Xmas jumpers?

  42.  

    good but what about national media? Do they do enough?

  43.  

    A3 Digital tools can be dressed up in festive seasonal graphics linking to any special piece of content orbs may have.

  44.  

    A3: to remind the end users to collect their gift and takes them back to daily in the final run up to christmas

  45.  

    sorry for being late! hey everyone!

  46.  

    A3:Campaigns can be delivered through online & offline experiences e.g using push notifications..

  47.  

    2/2 ‘cut through’. There isn’t really one charity standing out as ‘owning’ Xmas (if I can put it in those terms!)

  48.  

    A3: Advent calendars can be used in campaigns as a way to connect with your community daily

  49.  

    1/2 Agreed, but I think many charities compete within this same concept space, so it feels like a general lack of…

  50.  

    Re:charities – is it easier to get a message across at xmas or around a holiday or harder?

  51.  

    but do you get enough media support?

  52.  

    A3: e.g. We more frequently see an advert that has a shazam logo "to find out more shazam this advert”

  53.  

    2/2 Charities still seem to focus on the personal direct donation at Xmas, but what about re-positioning?

  54.  

    as a charity officer what works best at Christmas is a mix of festive fundraising & serious issue campaigning

  55.  

    I think the campaign this year is moving & excellent.

  56.  

    1/2 I’ve always thought postioning donations as a viable alternative to typical presents is a really underused concept

  57.  

    T3: How can digital tools be used in festive campaigns?

  58.  

    best holiday ads become nostalgia. did a new ad once and we all demanded the big truck back!

     

Transcript of Christmas brands #CommsChat

This week's chat

The final #CommsChat of the year took on Christmas brands and seasonal campaigns. We talked about digital’s role in this and

  •  Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No.
  •  nothing wrong with sharing a little magic, peace or joy like or ads do
  •  holidays give brands opportunities to reach a wider audience, especially on social media. Creativity is the key though
  •  Look at campaign. Not about holidays, but about winter & doing good. Completely different approach. fab
  •  focus less on price/product, more on what makes Christmas Christmas – giving, friends, family, home, happiness etc
  •  be different. I am an SMB. I gave my clients the gift of silence for Xmas. I promised not to send anymore ‘noise’ till Jan

 

To read the rest of the Christmas chat, see below: