#CommsChat on mobile communications

This week's chat

The word of the year so far has been mobile and what it means for the future of communications. Join guests

Rebecca Allen, director of brands, mobiles and agencies at Outbrain UK (@RebeccaAllen23) and

@OutbrainUK as we discuss the following topics:

  • Why is mobile engagement important and for what sectors?
  • What obstacles are companies using mobile comms facing?
  • How is the technology developing?
  • What are the merits of mobile-optimised websites?
  • What are the best strategies for companies looking to use mobile and for brands to engage with stakeholders via mobile?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

 

 

Cannes Lions transcript continued…

This week's chat

 

Transcript of the Cannes Lions #CommsChat

This week's chat

Our most recent #CommsChat was inspired by last week’s Cannes Lions festival. We shared our festival highlights and debated the nature of these large-scale festivals, some questioned whether PR is well-represented, and whether those agencies that do attend are truly representative of the industry.

 

  • ‏@BenMNoble open-source has become a bit of a buzzword for collaboration in the digital age.
  • @adamrubins biz have to stop thinking of influencing but start collaborating; collaboration is the future competition.
  • @Maxim_PR  To be honest, Cannes seems a million miles from our work as a small agency.
  • @NafisaNathani  Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit
  • ‏@AliciaCustis  T6: work is more sophisticated than bottom-line sales, with many qualitative elements, not always big numbers

To read the whole conversation:

 Retweeted by 

Not true about size/budget. has won most Cannes Lions than any PR agency with 130 specialists. All about disruption

  1.  Retweeted by 

    I’ll be signing off in a moment, but we’ll have the transcript and recap up for you in the AM on

  2.  Retweeted by 

    Next week we’ll likely be featuring a very cool app that’s about to take the world by storm (or so they say!).

  3. btw – did you see Neil deGrasse Tyson . Excellent, and inspiring. My highlight

  4.  Retweeted by 

    Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit

  5.  Retweeted by 

    While and I daydream about Jared Leto, the rest of you can should keep chatting about the issues from tonight’s

  6.  Retweeted by 

    Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit

  7. But for now, so long -ers. Have a great week. Hope your football team (or backup, if you’re an England fan) wins!

  8. Next week we’ll likely be featuring a very cool app that’s about to take the world by storm (or so they say!).

  9. I’m signing off! I still have an hour of work before I turn in here in the U.S. Thanks for the excellent conversations!

  10.  Retweeted by 

    Not true about size/budget. has won most Cannes Lions than any PR agency with 130 specialists. All about disruption

  11. Hope you thought this hour was as interesting as I have and thanks for all your comments and insights.

  12. and a lot of it comes down to quality of award submissions, big agencies have time/resources to invest

  13. I’ll be signing off in a moment, but we’ll have the transcript and recap up for you in the AM on

  14. While and I daydream about Jared Leto, the rest of you can should keep chatting about the issues from tonight’s

  15. Not true about size/budget. has won most Cannes Lions than any PR agency with 130 specialists. All about disruption

  16. . But some biz eg pay day lending can dress themselves up with demo’d values and still have no moral purpose

  17.  Retweeted by 

    exactly, successful PR campaigns can say a lot about what makes the population tick!

  18. on a purely superficial level I would have liked to see Jared Leto, what’s he got to say about comms!?

  19. T6: work is more sophisticated than bottom-line sales, with many qualitative elements, not always big numbers

  20. Mine were definitely the two sessions on and by co-founder Johnathan Klein. Also ‘s shoes

  21. Ok so before we sign off, for those who were there: What were your favourite sessions and/or speakers at

  22. Prepping materials for writing & pitching media training session tomorrow for PRs. If you’re interested in training, let me know

  23.  Retweeted by 

    I feel that fear of making waves often prevents us from making a splash.

  24. I feel that fear of making waves often prevents us from making a splash.

  25.  Retweeted by 

    Twenty min and two topics left in . We’ve got a great debate going about awards, and the changing PR industry.

  26. Of course! People must be over tech & buzzword & things started changing.

  27. all these things equate to power and the power rests with media agency networks. Very political too

  28. creativity gets caught in red tape and bureaucracy. Everyone wants the winning idea so we get contribution overload

  29. now we’re talking! It’s ALL about the money. Ownership of data, insight, strategy and content is key

  30. every business should be about people, if not MORE than their PR firm.

  31. We’re rushing through these last few topics a bit, so feel free to carry on chatting about whichever you’d like

  32. T6: Sorrell said in PRweek that PR agencies struggle to provide winning award entries (vs. ad agencies) Why is that?

  33. demonstrating a value outside profit not just issue relegated to CSR. Intrinsic to a brands identity&reputation

  34. The issue is many PR folks are confused about what PR is! PR is about people!

  35. but we all feel nice glow when we watch a social purpose ad, or hard hitting bt right on ad & I’m no different 🙂

  36. it went to Dentsu Aegis, media conglomerate. So again, was led by media not comms

  37. T5: award went to a Japanese agency this yr – how does global awareness foster a better understanding of PR industry?

  38. to ‘s point of “open” how do you define what a “PR” firm does now?

  39. there are enough ad campaigns with no social purpose, but still good, effective & targeted to your age demographic

  40.  Retweeted by 

    Disagree. Cannes great demonstration best practice which allows us to benchmark campaigns so our industry can grow and evolve

  41. measurable success is good for the industry when you can reflect and learn from it.

  42. Disagree. Cannes great demonstration best practice which allows us to benchmark campaigns so our industry can grow and evolve

  43.  Retweeted by 

    Twenty min and two topics left in . We’ve got a great debate going about awards, and the changing PR industry.

  44. Twenty min and two topics left in . We’ve got a great debate going about awards, and the changing PR industry.

  45. Helpful for individuals yes, helpful for the industry, only minimally

  46. It doesn’t mean big brands can’t win-has tap into wider zeitgeist. I’m a Millenial – need purpose driven brands

  47. . That’s a great point. Hadn’t thought of it that way. I wonder if they got social entries in past in diff catgs.

  48. the fact that it was only just included this year tells you everything you need to know!

  49.  Retweeted by 

    exactly, successful PR campaigns can say a lot about what makes the population tick!

  50. exactly, successful PR campaigns can say a lot about what makes the population tick!

  51. didn’t u get a bit fed up with that? Were times when I just wantd them to give a Gold to an arms co or a fag maker

  52. . They also raise awareness of the GOOD that PR and comms does (not just good work but for good causes/cos/etc)

  53. the is not in the least bit important for comms professionals. Only those part of a media agency network

  54. Everything begins with data & data ≠ numbers; it shows your audience behaviour; listen & act upon them.

  55.  Retweeted by 

    Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit

  56. I think that events like this do raise awareness of the power that comms can have to affect change of behaviour

  57. T3 addendum: How can we change large events to incorporate cos and ppl from across the industry?

  58. T3: Why are large communications events like important for comms professionals and the industry in general?

  59. having worked for a small agency for 13 years, I totally agree!

  60. Again IMHO it is your personality that gives personality to your brand; your personal values!

  61. Own data. Own audience insight. Own strategy. Own content. Own budgets!

 

Cannes Lions round-up with #CommsChat

This week's chat

This week we’ll be chatting about the huge Cannes Lions Festival of Creativity that took place all last week. We’ll be discussing the winner of the PR Lions award while unpicking industry trends from the festival line-up and awards.

Topics include:

  • What were the hot topics/trends at this year’s Cannes Lions festival?
  • Why is the winning PR Lions campaign, The Scarecrow, so effective?
  • Why are large communications events important for comms professionals and the industry?
  • The ‘Social’ section was introduced to several categories this year, how does this reflect on the evolution of the comms industry?
  • The Young Lions award went to a Japanese agency this year – why does global awareness foster a better understanding of the industry?
  • Sorrell commented in PRweek that PR agencies struggle to provide winning award submissions (compared to ad agencies), why do you think that is?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.