Transcript of #CommsChat on networking

This week's chat

Last week on #CommsChat we spoke about the value of business relationships and shared networking tips. We agreed that quality, valuable relationships are far more important than a stack of business cards from acquaintances.

  • @SFerika My best advice is genuinely listen to the people you connect with and think, “How can I help?” not just WIIFM
  • @AdamFairclough Don’t like the term ‘networking’ – lots of negative connotations. Much prefer thinking of it simply as meeting people!
  • @SandyLindsay In PR having a superb network (not necessarily huge but engaged and mutually supportive) can be a massive asset.
  • @LeavUrImge2FDP T2: Strong networks mk online job boards look like “searching thru a newspaper.” Strong/divrse networks = results

To read the whole conversation:

 

  1. Catch up with on for recaps of past chats in the meantime though. Now get out there and network!

  2. my top tips for networking would be: smile, be yourself & get involved!I’ve met some great people through networking

  3. We’re off next week for the bank holiday (my there are a lot of those in May aren’t there!?) But we’ll see you on 2 June

  4. ah good point the role of the twitterchat in networking – been fun as always

  5. We’re winding down here on and it’s been an enlightening hour *networking* with you all!

  6. Exactly! Consider how important human-to-human marketing is for brands right now – we should live by it!

  7. Best advice? Enjoy the chance to meet a great group of people. Play the long game. Anything else is a bonus.

  8. true, someone who appears to be genuinely enjoying themselves will be far more approachable

  9. Try and enjoy meeting people, as in many other setups.

  10. Mine would have to be “Don’t stand by the food!” : )

  11. Never think of it as ‘networking’, think of it as a chance to meet people who give a damn about the same things you do

  12. be brave and less British. Networking can be scary and we’re often to polite to join groups or conversations

  13. simple – listen, be honest and have a good conversation. Anything beyond that is a bonus

  14. I’m starting to see that FB can be useful to maintain them too. Surprised.

  15. Last topic: What is your advice to yourself (or others) for the next time that you network?

  16. Meeting people with specialist skills, or that come from specialist industries, can only help your contact network

  17. I think it’s a good thing to network within a trade body, but it can be limiting if you ONLY network within a certain group

  18. That would depend what you wanted to achieve out of meeting said people, eg. sale lead, business contact, job opp etc

  19. yes me too 🙂 I try to keep my Facebook for just personal use.

  20. me too, I tend to save Facebook for personal use (non-work related)

  21. T5: How can networking with specific groups, trade bodies or types of people help? How can it be limiting?

  22. Hi guys, I’ve just seen some tweets withouth the tag. Plz make sure you include it!

  23. I find Twitter useful for maintaining connections, it can be more personal.

  24. making that effort to maintain relationships rather than letting them slide, social media makes this easier

  25. LinkedIn is brilliant for starting connections, but other platforms are better for maintaining.

  26. Ok on to T4: Is LinkedIn a passive form of networking or is it a revolutionary tool?

  27. Can we learn anything from Millenials when networking?

  28. I find other social networks are better at maintaining connections – LinkedIn good for starting them.

  29. A3: It sounds very dull and basic but Twitter and LinkedIn are good places to start – share ideas, links, views etc.

  30. LinkedIn is obviously a good one, but can it be a crutch when maintaining connections?

  31. networking outside of your industry could help create a diverse network and improve creative thinking

  32. T3: Millenials tend to stay connected to those they build relationships with. What resources can help maintain connections?

  33. found contacts come and go but there tend to be a core of proper (two-way) fans that are worth their weight in gold

  34. . And if you do everything suggested in Topic 1, it shouldn’t be so hard to build those relationships

  35. True! They could potentially bring new business opportunities, or access to skills not available within the company

  36. I agree with this, it’s the quality of the relationships you’ve built, not 1000 contacts in your phone

  37. T2: Strong networks mk online job boards look like “searching thru a newspaper.” Strong/divrse networks = results

  38. It’s really important – having a network of valuable contacts can make you valuable (maybe indispensable!) in a team

  39. In PR having a superb network (not necessarily huge but engaged and mutually supportive) can be a massive asset.

  40. Good point. If you’re a welder (or you know, an intern), maybe it’s not so important who you know.

  41. I agree – and it helps to have a network that can keep you informed and up to date

  42. The network someone brings with them to a company can be very important, perhaps it depends on the job role how important?

  43. Don’t like the term ‘networking’ – lots of negative connotations. Much prefer thinking of it simply as meeting people!

  44. T2: How does a person’s network influence hiring practice and career advancement? Can bldg a network help you get ahead?

  45. agreed. I was told: it’s more important to be interested than interesting (thankfully!)

  46. My mom always told me when I would go to a party “Don’t stand by the food!” Good advice for networking too

  47. the worst thing that people can do in a networking situation IMO is sell. Be interested and listen – wins every time!

  48. RT : They talk too much about themselves. Been guilty of this… >>key point is two way

  49. They talk too much about themselves. Been guilty of this…

  50. So what are some things that people do wrong? Do they overshare? Skip the small talk? Don’t skip the small talk?

  51. . Very true! Just saying it feels like you’re doing work when most often, networking is actually fun (and useful!)

  52. say hello and genuinely speak to them as an individual and person – build into relationships/friendships/connections

  53. the word ‘networking’ has negative connotations, it’s about building mutually beneficial relationships

  54. . any advice for those who are maybe unsure in a networking situation? How do you get to the conversation part?

  55. As for doing it wrong, that reminds me of the BizDev guy who wanted to grill me about my *former* employer. Endlessly.

  56. True! I’ve also been told to keep in mind the network that someone else has too, not just who they are/if they’re not relevant

  57. just have a chat – not unusual but don’t think of it as networking just conversation

  58. I think there can be a lack of follow up with networking, many people meet a person once and then don’t follow up on it

  59. My best advice is genuinely listen to the people you connect with and think, “How can I help?” not just WIIFM.

  60. be open and approachable. Listen. It’s not about selling! Not sure it matters where the name tag is!

  61. …apparently, when you shake hands (right hands) people will look at your name tag and remember your name. Subtle? Amazing.

  62. The most unusual (yet brilliant) advice I’ve been given is to wear my nametag on the right…

  63. Our first topic is: What unusual strategies are helpful when networking? What do people tend to do wrong?

  64. If you want to take part, please use tag (don’t just hit reply) so everyone can see your tweet. If it’s your first time, welcome!

  65. We’re tweeting about tonight – something every communicator both loves and hates

  66. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  67. Evening all and welcome to . It’s taking you from 8 to 9pm on tonight.

 

#CommsChat on networking

This week's chat

Ever find yourself at an industry event with no one to talk to and nothing to say? This week, on #CommsChat we’ll discuss the ins and outs of networking. What should you do, what do you do wrong and what strategies succeed? Topics include:

  • What unusual strategies are helpful when networking? What do people tend to do wrong?
  • How does a person’s network influence hiring practice and career advancement?
  • Millenials tend to stay connected to those they build relationships with. What resources can help maintain connections?
  • Is LinkedIn a passive form of networking or is it a revolutionary tool?
  • How can networking with specific groups, trade bodies or types of people help? How can it be limiting?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

 

Transcript of #CommsChat on corporate engagement

This week's chat

Last week on #CommsChat Jackie Fast (@JackieFast) from Slingshot PR and the Communicate events team (@Comms_Events) joined us to speak about CSR, sponsorship and partnerships. We spoke about what makes a successful partnership, and pinpointed those sectors that perform best in CSR.

  • ‏@PamelaWelsh I think it’s about trust too – putting your money where your mouth is. ‘Values’ backed up by action
  • ‏@JackieFast  Also at the end of the day it’s just better business – and better business practice means bigger profits
  • @ncardwell T3: There’s some fantastic CSR / Sustainability innovation in business. Awards etc reward the ethos/thinking behind all of it
  • @KellyQHicks Complementary values and a clear understanding of what each side expects/will do vital for both pshp and sponsorship

To read the whole conversation:

 

  1. …early bird deadline is tomorrow at midnight. Enter before then to receive £100 off total entry cost

  2. The celebrates the best in corporate , and programmes. Just a reminder that the …

  3. As so many companies are doing these programmes now, it is almost essential to do something that makes people take notice

  4. That’s it for tonight folks, thank you for joining us and a big thank you to our guests and good night

  5. I agree . Companies need to be more creative/exciting with their campaigns in order to win over stakeholders

  6. Often part of the goal RT : CSR/sponsorship activities often lend themselves to social/creative-based comms campaigns

  7. and perhaps this is why engaging consumers can be the most visible outcome of CSR campaigns

  8. Supermarket vouchers for sports equipment/computers etc for schools & community groups does good while bldg loyalty

  9. T6: CSR/partnership/sponsorship activities often lend themselves to social and creative-based comms campaigns

  10. I think communicating internally is probably the hardest stakeholder to reach and engage with

  11. Chemical industry also had CSR in place for a long time, partly in effort to combat poor rep

  12. Final topic: T6: How can companies communicate their programmes to relevant stakeholders?

  13. … Yes they do and some great sports teams and hospitality companies based to

  14. I’d say yes as some programmes are used to improve internal relations in businesses but I suppose these are ways ….

  15. yes, supermarkets are very strong at creating brand engagement through consumer-led CSR

  16. Supermarkets do CSR more openly now, involving customers to select local charities to support for example

  17. I would agree, the financial sector seems particularly strong at engaging staff through such programmes

  18. more staff resource capabilities which doesn’t necessarily mean financial – it’s the lack of priority

  19. Totally agree that banks’ CSR can be seen as purely PR. Much in place for a long time though

  20. But do charities enable businesses to take part in CSR more effectively through various programmes such as ‘fun runs’?

  21. Would you say because of financial resources or other reasons? Which sectors would you say do it the best?

  22. T5 Many banks have great CSR programmes from match-funding for staff fundraising to grants and community programmes

  23. Financial services seem to generally do CSR well. Infrastructure/engineering companies strong on Sustainability work

  24. I actually wouldn’t agree. Charities tend to have amazing properties but lack resource to make them sing

  25. doing so because they “have” to in attempt to raise their profile

  26. T5: Charities tend to because of their audience. Banks are increasingly getting better but there many can be seen as..

  27. T5: Which sectors do CSR best? Which are behind the curve?

  28. Not necessarily, but it is easier to sway that way with partnerships that don’t have CSR at the heart

  29. partnership/sponsorship requires more than just wanting to increase rep & media coverage

  30. Couldn’t agree more. Like so much else in comms/stakeholder relations, proper evaluation and measurement is key

  31. I think it is so easy for people to see through this making a successful..

  32. . Yy, and ‘greenwashing’ where companies try to jump on the environmental bandwagon

  33. Brands shld measure in advance of partnerships through KPI/criteria development lower their risk of failure

  34. Good example, I think that goes back to people being able to see through ‘whitewash’ sponsorships

  35. That last example extreme, but degrees of discord can disrupt the message you’re sending out via ptshp/spnshp

  36. Agree RT Perhaps this is why transparency is particularly important when entering into a partnership or sponsorship

  37. I would agree – if there are no clear goals then theres definitely potential for rep damage

  38. can strike a discordant note that can make people double-take if values don’t align e.g brewery & addiction work

  39. Perhaps this is why transparency is particularly important when entering into a partnership or sponsorship

  40. Agree. I think there is a real risk of rep damage, especially if brand/sector has existing negative perceptions

  41. Not necessarily, if the partnership still meets the aims of both parties if could still be successful

  42. What about sponsorship ? detrimental if values or objectives are not clear from the outset? Is there rep damage if it goes wrong?

  43. would you say that sponsorship has a greater tendency to be slightly blinkered maybe?

  44. the parties involved which sponsorship should do but doesn’t always

  45. What happens when partners’ values don’t line up? Does that make for an unsuccessful partnership?

  46. The great thing about CSR partnerships is it’s inherent that the partnership will also benefit something outside of..

  47. So there is agreement that shared values is among the most important components of a partnership, what if this is missing?

  48. Complementary values and a clear understanding of what each side expects/will do vital for both pshp and sponsorship

  49. T4: Partnerships which reinforce core values of both parties and/or challenge perceptions of a brand or sector

  50. something which can benefit/affect a wider community and raise support a good cause

  51. Mutual understanding of the objective(s) and mutual benefit

  52. Great examples. Campaigns like those make big issues really relevant to a (literally) global audience

  53. Our next topic is a big question: What makes for a successful partnership or sponsorship?

  54. of course. Take a look at the work did with the – encouraging everyone to promote …..

  55. exactly There are so many great examples of small and large businesses working so hard to create great programmes

  56. Awards recognise orgs that utilise CSR as a driving force for their business. It takes going beyond the typical

  57. It is, of course, often very admirable and inspirational work that is being celebrated

  58. T3: Also ‘carrot’ rather than ‘stick’ approach: Let’s look at what organisations ‘can do’ rather than what they ‘shouldn’t do’

  59. I agree, awards celebrate thorough and complete CSR strategies

  60. aka. Why are awards that recognise good work being done in CSR important?