#CommsChat on food and drink packaging and nutrition

This week's chat

This week on #CommsChat, we’ll be joined by a few guests from the wider Brand Union network, including Toby Southgate (@tobyrolla), CEO Americas, and Maria Trindade (@Mariaptrindade), senior consultant for Brand Union, UK. They’ll be discussing food and drink packaging and the ways in which companies communicate nutrition in the US and Europe.

Topics include:

  • What regulations are in place regarding packaging in the UK, Europe and US? Are companies impeded or helped by such regulations?
  • Why is packaging an important tool for companies in the food and drink sector?
  • What role does nutritional info and the like play in consumer choice?
  • Are the certain measures that designers can take to make it easier for the customer to understand what’s included in the product/make better choices?
  • How has the recent US nutrition facts redesign impacted food and drink companies?
  • What can individual companies do to communicate more effectively on packaging?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

 

 

#CommsChat on Advertising Week Europe

This week's chat

This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly.

Tonight, we’ll discuss:

  • How are advertising events like AWE significant from a communications perspective?
  • What do you think will be the hot topics at this year’s AWE? (The future of digital? Mobile devices? Communicating with consumers on a peer-to-peer basis?)
  • Where do you think there might be some room for improvement when it comes to brands reaching their consumers?
  • Who are the most challenging consumers to engage with?
  • How significant a role do award ceremonies, celebrities and star studded events have within the advertising, marketing and PR industries?
  • Does communication of brand identity all fit under the ‘advertising’ umbrella?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

 

 

 

Transcript of #CommsChat on pop ups

This week's chat

This week, we were joined by two interesting organisations that provide support and resources for SMEs and microbusinesses, particularly regarding pop up space – @appearhere and @popubritain. Appear Here has partnered with TfL to put pop up retail spaces throughout the transport network.

Take a look at the highlights of the conversation:

  • @Lizziepin  Pop-ups are not just about sales, its’ about testing products and experimenting
  • @appearhere  the revenue they generate from these unique retail spaces can be put back into improving the network
  • @appearhere  These prime spaces can help SMEs grow ultimately creating more jobs and exports for the economy
  •  ‏@PopUpBritain  it’s what we do! We curate groups of retail startups and put them together for short-term opp

See the full hour for some insight into SMEs and economic growth:

 

 

  1. Have a great night and happy St Patrick’s Day! G’night all

  2. I’m signing off in a couple min, but do check out and ‘s work and look out for a pop up near you!

  3. Thanks again to guests and tweeters. We’ll post the review of the chat tmrw AM. Let us at know if you have ideas for future chats

  4. be done online? Experiential is tricky online. But, aligning both online and offline for could be good.

  5. RT : Just a few minutes to 9pm. Join me in thanking our fantastic guests and .

  6. . – this is ‘s project which gave new firms the chance to collaborate with a brill payment solution

  7. freeing up more spaces for flexible & affordable rents in prime retail areas

  8. they need to know that small firms need special treatment.

  9. . It does seem to be a big trend. Do you think there is a solution that would suit everyone?

  10. It seems that companies are doing this more now.Not always feasible and I still worry about corporativism

  11. helping small firms by prompt payment or procurement can give a biz a chance to grow more quickly

  12. T6: What can be done to make things easier for SMEs and micro-businesses in future? What role can orgs like TfL play?

  13. These spaces are great opportunities for SMEs to launch and make their ideas travel further

  14. it will show other big businesses that it’s cool and achievable to support SMEs like these –>

  15. Being in highly visible retail space in prime retail areas in the London can elevate SME’s status to the public

  16. Just 15 min left of an interesting on SMEs and pop-ups with a dash of TfL for good measure. Not too late to tweet in

  17. . That’s great! Do you think a project like TfL’s will get more businesses involved w/popups?

  18. it’s what we do! We curate groups of retail startups and put them together for short-term opp

  19. T5: How will these plans influence public perceptions of SMEs and TfL’s role in the British economy?

  20. saving money, sharing the workload and spreading their message further through each others followers

  21. Have they? Interesting! Can see the benefits economically and in:re shared experience

  22. lovely to have a quick chat!! Looking forward to the next one !!

  23. To all you communicators out there, why is a network important to bldg awareness w./in your own sector?

  24. by their nature pop-up spaces just pop-up and you need to act, often collaborating as costs prohibitive

  25. . What are the benefits of that kind of community?

  26. With the price of advertising and customer acquisition online going up it’s also an affordable alternative

  27. T4: Are there any networks in place for SMEs to communicate w/each other about issues like retail space?

  28. this is true, but I think the breakthrough is awareness about the small retailers out there making excellent stuff

  29. RT : They can use some if this income to retain the tfl staff rather than cutting loose some of them

  30. It is a stated intention to reinvest the £ earned into transport infrastructure Btr than raising fares!

  31. These prime spaces can help SMEs grow ultimately creating more jobs and exports for the economy

  32. SMEs are the basis of the UK economy, banks say. Help them and you help other biz too. But also invest in back transport network

  33. Popup market stalls at their stations in support of SMEs. Check out the hash tag for info and discussions about it.

  34. the revenue they generate from these unique retail spaces can be put back into improving the network

  35. would hope it might encourage more people to start-up and shop!

  36. MT : TfL get to offer more than a transport service , they’re making the whole journey experience fresh and exciting

  37. I would assume so. At least a sense of giving something back to the econ (which TfL does! But not often seen)

  38. Might need you to showcase this awesome project at an event next month! Interested?

  39. Topic 3: Will the inclusion of pop-ups throughout the transport network help encourage economic growth?

  40. pop-ups also give you something real to say – and a physical space to invite your customers to

  41. RT : Indeed. But millions in hassle and things to do/places to go have little/no time to stop and buy

  42. What are the benefits to TfL? Why has it chosen to pursue an option like this?

  43. That’s a good point. Even with things like not on the high street/Etsy, it’s a tough world out there for SMEs

  44. completely. The internet world is a massive place. How are you going to make a noise or prove you actually exist?

  45. RT : sometimes yes but still way too overpriced sometimes. Average startup loan £4000. Popup rent £500/week!!

  46. RT : you don’t have to commit to a lengthy & often expensive rent. Minimum risk & hassle

  47. Why do we think is getting involved in pop-ups?

  48. pop-ups are about getting feedback and makes excellent social media and marketing content

  49. Wow so small businesses face 10 year leases or £500 p/w market stalls. Are pop ups the best alternative to internet-only sales?

  50. 23 million pass through Old St Station every year, they’re much more valuable than a piece of wood.

  51. on SMEs, pop-ups and happening now. Don’t miss out.

  52. Pop-ups are not just about sales, its’ about testing products and experimenting

  53. Pop-ups on this scale can help w/reputation on a large scale, esp for SMEs and micro-businesses

  54. MT : We’re excited to make this happen! You can see some of the spaces we have available here:

  55. because they have new products, little cash and no ability to commit to long leases

  56. agreed! Pop up shops are a great way of getting independents on the same playing field as a major brand

  57. Addendum to T2: How does that help the economy as a whole and help SMEs build awareness?

  58. Topic 2: Why are SMEs often tenants of pop-up shops?

  59. it’s a brilliant idea because not enough people understand the benefits of shopping with independents.

  60. The project with TfL starts in April and will put pop-ups in many stations, starting with Old Street.

  61. they can help reactivate the high st by utilising unused shop space and bringing in a new footfall to the area

  62. If you’re new tonight, don’t forget to use the tag, so everyone can see your tweets

  63. Our friends at run an SME-focused programme that helps businesses find retail space

  64. it’s how the growing number of retail start-ups will get their products out there

  65. So our first topic will look at pop-ups specifically: Topic 1: What unique benefits do pop-ups have on the economy?

  66. For those who haven’t seen the news, & are launching a project to put pop-up retail spaces in tube stns

  67. Fed up of being ripped off?Fed upOFpoor work? is here to help launchingApril1st!!Follow us4moreiNFO

  68. So join me in welcoming our guests and get ready for a great hour.

  69. …We’ll be chatting about SMEs, pop up retail and on tonight

  70. Evening friends, Brittany here. Welcome to . Tonight, we’re joined by and

 

#CommsChat on pop-ups

This week's chat

Britain’s economy runs off the tireless work of SMEs. These businesses also make up the backbone of British retail, yet they often struggle to sell their wares in non-digital locations. This week, Transport for London announced that it will be playing host to pop-up shops throughout the transport network beginning in April. The scheme will not only support businesses seeking retail space, but raise funds for the improvement and maintenance of London’s public transit system.

We’ll be joined by @appearhere, the company that will be responsible for the pop-up spaces. Also joining us are @popupbritain and @lizziepin who launched a successful project around pop-up retail spaces last year. For more info, visit http://popupbritain.com/.

Topics include:

  • What unique benefits do pop-ups have on the economy?
  • Why are SMEs often tenants of pop-up shops?
  • Will the inclusion of pop-ups throughout the transport network help encourage economic growth?
  • Beyond simply being trendy, why are pop-ups becoming more important and prevalent?
  • How will such plans influence public perceptions of SMEs and TfL’s role in the British economy?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

 

Transcript of #CommsChat on connected cars

This week's chat

Last week, on #CommsChat, we were joined by @jonsilk from @biteglobal who discussed the future of connected cars and mobile tech comms.

Some interesting tweets:

  • @jonsilk  Chief Tech Strategist, Kia: “Connectivity is something everyone expects… it should be seamless between your office, home and car”
  • @NafisaNathani  Volkswagen CEO called on carmakers ensure connected cars do not become “data monsters”-how can connectivity be abused by brands?
  • ‏@jonsilk  I actually think the new car buyer has driven the need for connectivity. Just look at @teslamotors. It’s a different proposition.
  • @PeterMBarrett  I fear Siri would cause mass road rage as drivers howl with anger after Siri’s repeated misunderstandings. #bitmoreworkneeded
  • @jonsilk  VP of Connected Drive from BMW: “The intention of BMW is to have all cars connected.” That’s a strong message.

See the full chat:

 

 

  1. Oh -ers- don’t forget the Awards is open for entries tomorrow. Visit for more info

  2. The transcript will be online tomorrow AM – . Goodnight all

  3. Thanks everyone! I’m always up for a so stay in touch.

  4. They don’t give any timescale for that, so another vision statement you think?

  5. That’s all for tonight’s . Thanks to for your impressive insights on connected cars. I’m off but feel free to carry on

  6. Aren’t they all thinking that? RT : BMW: “The intention of BMW is to have all cars connected.” That’s a strong message.

  7. VP of Connected Drive from BMW: “The intention of BMW is to have all cars connected.” That’s a strong message.

  8. Wow that’s impressive! RT : OK – this is pretty mind-blowing. Connect your car with a dongle.

  9. I am a techy, but I’d actually take things woth a pinch of salt. After all, Volvo needs this as a company.

  10. OK – this is pretty mind-blowing. Connect your car with a dongle.

  11. RT : I think CarPlay is just a fancy interface. The real change is when the SIM is inside the car.

  12. I think CarPlay is just a fancy interface. The real change is when the SIM is inside the car.

  13. Quote from Volvo: “this will require an open mindset & a recognition that the old environment may need to change”

  14. T5: How will Apple’s commitment to connected cars change the market?

  15. Well that is one step ahead of the game! RT : You can do that now if you’ve got a

  16. Interesting that nobody has talked about automation – how will services like iBeacons work with your car?

  17. we can record frm the app wherever you are. Surely we’re not too far from turning the heating off?

  18. : re: connected car and connected home” ”. Think connected is the it won’t matter if your home, travelling or at work 🙂

  19. I think it’s about learning how to use resources well. Sorry for my lateness!

  20. How far are we from being able to turn your home heating on from the car 30 miles away?

  21. Talking of , did I mention I was proper jealous of getting to try one out?

  22. : I think connectivity will be in the top 3 messages, along with eco credentials and performance.

  23. RT : I think connectivity will be in the top 3 messages, along with eco credentials and performance.

  24. I think connectivity will be in the top 3 messages, along with eco credentials and performance.

  25. very true. The connectivity should not distract the driver – it’s a thin line

  26. : Siri would cause mass road rage after Siri’s repeated misunderstandings. ”Haha fair point 😉

  27. T4: How will connectivity in corporate comms expand/ develop in future?

  28. How do you see the connected car and connected home working together?

  29. Interesting view. It’s a market opp, but it’s also becoming a consumer expectation…

  30. I fear Siri would cause mass road rage as drivers howl with anger after Siri’s repeated misunderstandings.

  31. Yes but we are catching up! RT : Has the US has been further ahead than the UK on connected cars for some time?

  32. It’s the start of a digital trend RT : Chevrolet to go 4G in 2014 – by on

  33. Has the US has been further ahead than the UK on connected cars for some time?

  34. RT : “: RT : Thanks to connected cars etc etc ” Siri or voice functionality would be great

  35. : RT : Thanks to connected cars etc etc ” Siri or voice functionality would be great

  36. How will connectivity change corporate communication strategies?

  37. Passengers will be able to consume all media, but not drivers. So 2 v distinct audiences in 1 car. Interesting challenge

  38. Yes&yes,but neither come as standard so u pay for the added extra.Manuf’s have identified the demand so charge

  •  

    RT : Thanks to connected cars, automotive comms has entered the internet age… Discuss!