Transcript of #CommsChat on social media buyouts

This week's chat

Last week, following up on Facebook’s acquisition of WhatsApp for $19bn, we took a look at social media M&A deals, their benefits and impact on the wider social media landscape.

Some interesting tweets include:

  • @MontseCano  I guess it is a good way to acquire users. Also, it shows the maturity of the apps market.
  • @LuciaBarbato  potentially changes what telcos are. Are they infrastructure providers or app providers?
  • @NafisaNathani  Social media source qualitative data/unfiltered commentary orgs might consider potential targets. Complement not supplant others
  • @Comms_Events  -largely data driven but Facebook has acquired 2 popular apps with young generation who’re reportedly tiring of FB

See the full hour:

 

  1. Alright, I’m gonna call it a night. Thanks everyone for participating in . Check back for review in AM and new topics soon

  2. Final comments on apps, social media, M&A, telcos, etc?

  3. Our last topic: Would you suggest a contracting of the social media world through similar deals in future?

  4. Have to look at how big is the cohort and how much discretionary SPENDING POWER they have . Who cares teens diss Yahoo?

  5. Pointing peeps to ‘s: Facebook, WhatsApp and the Social Bubble Bandwagon

  6. Yahoo, for one, was not well-received by teen users of Tumblr. Does that impact bottom line? Reputation?

  7. Right so we’ll take a look now at the less rosy side of M&A: What could go wrong if an investment doesn’t pay off?

  8. Yes, that’s right. It seems to me like many of these apps and sites are similar and complement each other somehow.

  9. : Fourth topic: What are the benefits to a social media company like Facebook from expanding in such a way?

  10. Any opinions on the M&A involving social media tools, i.e. Topsy, ubervu, Sprinklr, Klout?

  11. Social media source qualitative data/unfiltered commentary orgs might consider potential targets. Complement not supplant others

  12. Fourth topic: What are the benefits to a social media company like Facebook from expanding in such a way?

  13. . And marketing/social content relies on same principles of comms and PR as have always been in play

  14. Maybe. After all, we all say that old schools marketing still stands.

  15. potentially changes what telcos are. Are they infrastructure providers or app providers?

  16. So then maybe an M&A deal in social media isn’t really much different than in traditional business?

  17. Survival? Making it harder for others. It somehow feels a bit like the old corporate world we’ve all seen in movies.

  18. Telecos likely to lose even more following WhatsApp’s free voice calls announcement today

  19. T3: What does Facebook (or any other co) stand to gain in terms of brand/presence after an acquisition like this one?

  20. . That’s a good point. Apps are truly showing their worth in the marketplace, as are s. netowrking sites (Reddit?)

  21. FYI RT : Telecos lost £32.5bn in texting fees in 2013 – or almost two WhatsApps!

  22. Telecos lost £32.5bn in texting fees in 2013 – or almost two WhatsApps!

  23. I guess it is a good way to acquire users. Also, it shows the maturity of the apps market.

  24. . I was thinking about that too. It must be insane how much £ telcos are losing in msging to FB, WhatsApp, etc

  25. snapchat is harder to use for brands though so may be a less appealing purchase?

  26. Interesting stat this wk about how much apps like whatsapp have taken from telcos.

  27. acquiring Instagram & whatsapp lock in users who would otherwise leave or be dormant on network

  28. . v. true. Maybe its a way, like Yahoo&Tumblr, of reaching a young audience.Who will be the one to acquire Snapchat?

  29. -largely data driven but Facebook has acquired 2 popular apps with young generation who’re reportedly tiring of FB

  30. Maybe T2 will stir some tweeters up: What can Facebook hope to gain in terms of revenue from WhatsApp (or Instagram)?

  31. Potentially, a company like FB dominating social profiles and messaging is quite a sweep in terms of data

  32. Or are things like Instagram, et al worth it for the alone?

  33. Who doesn’t love WhatsApp, right? But still, $4bn of that was paid in CASH and $19bn = GDP of Afghanistan. Seems a bit much?

  34. . is about media mergers and acquisitions and is happening right now. Join in with

  35. So our first topic: Was WhatsApp worth $19bn? Was tumblr worth $1.1bn? What do you think?

  36. RT : …We’ll look at the deal that everyone’s talking about – Facebook’s purchasing of WhatsApp for $19bn.

  37. No guests tonight, so chime in with your thoughts throughout the next 60 min!

  38. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  39. Hello all. Brittany here from . Tonight on we’re talking about the deal that shook the social media world…

 

#CommsChat on tech buyouts

This week's chat

You’d have to be living under a rock to have missed the massive $19bn deal – equivalent to the GDP of Afghanistan – between Facebook and WhatsApp last week. This is just the most recent in a spate of high-profile buy-outs affecting Facebook, Twitter, Tumblr, Yahoo and nearly every other household name in social media. This week, on #CommsChat, we’ll examine the efficacy and impact of these deals. Topics:

  • Was WhatsApp worth $19bn? Was tumblr worth $1.1bn?
  • What can Facebook hope to gain in terms of revenue from WhatsApp (or Instagram)?
  • What can it gain in terms of brand and presence?
  • What are the benefits to a social media company from expanding in such a way?
  • What could go wrong?
  • Would you suggest a contracting of the social media world through similar deals in future?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

Transcript of #CommsChat on fact, fiction and fantasy pt. 2 of 2

This week's chat

 

  1. please feel free to carry on , but as Malcolm Tucker said “I’d love to stop & chat to you but I’d rather have type 2 diabetes”

  2.  

    A6… Surely ability to provide 100% numerical bottom line proof of value of ?

  3.  

    The power to deflect multiple fireballs as they’re thrown at us from every angle. Oh wait…we do that already.

  4.  

    It’s the top of the hour, time to finish for tonight. A big thanks to all for taking part and to for guesting

  5.  

  6.  

    Though I’m sure that doesn’t apply to any of you lovely people ***hastilyadds

  7.  

    either travelling back in time to avert crises or an inception-esque ability to plant ideas in audiences minds

  8.  

    T6: Just to magic up an extra hour or two when on deadline would be superpower enough for me!

  9.  

    Uncomfortable truth – with virtually no barrier to industry entry, there are many bad PROs out there, perpetuating bad image

  10.  

    RT T6 the power to see through corporate speak and get to the truth – perhaps

  11.  

    T6 the power to see through corporate speak and get to the truth – perhaps

  12.  

    Finally, for the last 5 minutes, let’s have an unscheduled Topic 6. What would the comms pro superhero’s special power be?

  13.  

    As social media continues to play a bigger part in what we do it will provide great comic material for TV shows

  14.  

    RT Too many people in the industry perpetuate stereotype=devalues our work

  15.  

    RT : fancy a fly on the wall documentary about and comms? mmmm not sure

  16.  

    For fictional portrayals to change WE need to change. Too many people in the industry perpetuate stereotype=devalues our work

  17.  

    think there will always be cliches, they’ll be some funny sketches about tweets I’m sure

  18.  

    T5 I think it will only change and move away from cliche if we take it into our own hands

  19.  

    I was reminded of Siobhan Sharpe and Perfect Curve’s Digital Strategy this evening.

  20.  

    Topic 5 – Will the fictional portrayal of comms change or become more cliche as the profession changes?

  21.  

    Lets stick with that idea of the caped social media hero, tweeting on behalf of humanity, as we move onto topic 5

  22.  

    RT Fiction has positive role to play. Power to bring people in i.e. minorities who may not have been aware

  23.  

    Fiction has a positive role to play. Power to bring people into industry i.e. minorities who otherwise may not have been aware it

  24.  

    Yes…. The ‘West Wing of Google Campus’. 200 episodes of techies curing cancer with Farmville

  25.  

    and do they get to wear a cape? One step on from ‘web master’ territory!

  26. Some of the fly on the wall films on comms are very good. The War Room is fabulous if you’ve not seen it.

  27.  

    PT Barnum — > "there’s no such thing as bad publicity" – right? Who even said that??

  28.  

    we shouldn’t take fictional portrayals too seriously. It’s the quality of what we deliver that counts

  29.  

    we are yet to see the SoMe hero, righting wrongs with the punch of his Facebook posting

  30.  

    Mae West? RT : "there’s no such thing as bad publicity" – right? Who even said that??

  31.  

    Morning/evening folk, a bit late to the party but looks like an interesting chat! As you were.

  32.  

    or it could just make things worse – will have to see if current programming reflects current state of the industry

  33.  

    "there’s no such thing as bad publicity" – right? Who even said that??

  34.  

    Edina never a role model but hilarious in her time.At risk of being controversial, I’ve met a few London agency types

  35.  

    Public mistrust prob now turn on the Googles who ‘spy’ on us & ‘infiltrate our lives’ etc. Similar anger levelled at 90s spin drs

  36.  

    traditionally I’d say fictionalised portrayals are a hindrance, but with new sitcom ‘flack’ on the way that may change

  37.  

    brilliant for my staff there is the ‘press office walk’ always gets a laugh

  38.  

    Edina role model: they’re totally kidding. Right? Right??!!

  39.  

    T4: Genuinely unsure. It’s good that fictional raises profile of that we do but can’t help feel we’ll always be ‘bad guys’

  40.  

    if it makes people think it’s all walking fast, swearing and getting your own way then new people in will have a shock

  41.  

    generally bad. Stereotypes written by people outside of the business

  42.  

    RT I would agree with that – most people know what PR is so easier to fictionalise. IC is the less glamorous cousin

  43.  

    totally agree, we empower frontline staff rather than trying to control everything

  44.  

    now it is all about the digital evangelist – equally as frustrating

  45.  

    i would have thought Edina could never be described as good, yet lots of u seem to hold her up as a role model??

  46.  

    Image will change surely, as changes. The old PR ‘fixer’ w/ champagne in hand is antiquated. Image won’t survive long (?)

  47.  

    I would agree with that – most people know what PR is so easier to fictionalise. IC is the less glamorous cousin

  48.  

    T4 should be good – raise the profile, but reality is if seen as truth can be damaging. Seen same with fictional cops

  49.  

    topic 4 – Are fictionalised comms and PR pros good or bad for the reputation of the profession?

  50.  

    OK, we’re slowing down when we start talking challenges 😉 Let’s move onto topic 4

  51.  

    of all comms, is PR less of a challenge because its adversarial. You rarely see eg internal comms, or CSR ppl

  52.  

    Challenge is that the reality often feels so much less plausible than the fantasy

  53.  

    RT the challenge is that the reality is so much more interesting than the fantasy

  54.  

    The Thick of it rose to the challenge because it showed 2 very different comms ppl, Tucker & Pearson. No/different stereotypes

  55.  

    the challenge is that the reality is so much more interesting than the fantasy

  56.  

    good point – often seen as shadowy figure not helped by fictional characters

  57.  

    Most of my friends think I’m a Cardinal Richelieu figure, moving in shadows behind the throne.

  58.  

    We don’t even agree own business value. Need a)measurement b)professionalisation c) ground in hard data – depictions follow

  59.  

    There’s a real issue between the ditsy female portrayal and the aggressive male. *forgetful*

  60.  

    RT T3: fiction has to overplay ‘conflict’, doesn’t reflect reality of role, building consensus, working with media etc

  61.  

    T3: I think fiction has to overplay ‘conflict’, doesn’t reflect reality of role, building consensus, working with media etc

  62.  

    getting other people to realise it’s not like AbFab on one extreme and House of Cards at the other! lol

  63.  

    comms is no longer control it is supportive& involves frontline, in policing comms not always fun as it affects lives

  64.  

    hee hee, remember my first national bit of pr and mum just said "but where’s your name?"

  65.  

    – if you;d been adviser to Danny Boyle, what advice would you have given him?

  66.  

    haha it did with me. Had no idea what PR was until I was introduced to Sam

  67.  

    Topic 3 What are the challenges in portraying PR & comms in fiction?

  68.  

    So if ppl are finding hard to tell their nan what they do, is it surprising that fiction finds it so hard. Lets move onto T3

  69.  

    often comes from the media view and that is far from accurate

  70.  

    Mine – advertising! Easier industry understand … “: My nan still thinks I’m a journalist anyway!

  71.  

    Did the PRO on twentytwelve update the Edina for 21stC. Ditsy, a bit thick, full of hot air. Is it a misogynistic portrayal?

  72. completely forgot that one! I don’t think PR is what springs to mind when you think of Samantha Jones!

  73.  

    ah that bit was easy, when I was they thought it was like the Weatherfield Gazette. Now it is harder to explain.

  74.  

    Gillian Anderson opposite Simon Pegg in Lose Friends & Alienate People. Not a classic but a typical New York vision of publicists

  75.  

    My nan still thinks I’m a journalist anyway!

  76.  

    Ha was just thinking that. John Hannah in lead romantic role? RT : Remember Gwyneth Paltrow in Sliding Doors?

  77.  

    And nobody’s mentioned Samantha Jones – The 21 Best Things Samantha Jones Ever Said On "Sex And The City"

  78.  

    good point, Dave. If we did a 21st century Mad Men, though, would it focus on PR industry?

  79.  

    as we cant seem to get of faves – here’s mine. Sweet smell of success – trailer

  80. *Palm to forehead. How’d I overlook that one! Top call. RT : I used to enjoy Spin City

  81.  

    it also doesn’t help my mum and other half to understand what I do!

  82.  

    quite possibly! Maybe Ab Fab has a lot to answer for!TV characters prob don’t help us get taken seriously