Transcript of #CommsChat on crowdsourcing

This week's chat

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:

  •  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate social responsibility) definitely it could be.
  • @adamrubins crowd sourcing by its very nature is open, transparent and collaborative. It is therefore the ultimate PR tool
  • @ncardwell T3) As well as credibility, credentials key to good PR. Crowdsourcing can garner support/endorsements from new/unusual sources
  • @Caz_Milligan Orgs should explore how to leverage social media, crowdsourcing, & align w/ existing info/intel to improve decision making
  • @jgombita When it comes to small business models & financing, believe crowdsourcing is here to stay. Same w/ community engagement/activism

And the full hour:

 

  1. Enjoyed my first of 2014 this evening. Really interesting discussion on crowdsourcing. Thanks to all who took part.

  2. Thanks everyone. I really enjoyed the conversation and interaction.

  3. the product is here to stay, the name will change. Same with social media

  4. Our hour is up, so I’ll say g’night. Thanks for an interesting hour and see you all next week!

  5. Thanks everyone for tweeting tonight. Check back for transcript in the AM. Next week we may discuss language/tone of voice on

  6. some organisations may just use it while crowdsourcing is a buzz word but it has definitely got long term potential

  7. When it comes to small business models & financing, believe crowdsourcing is here to stay. Same w/ community engagement/activism

  8. I think crowdsourcing is here to stay though the tools available to achieve it will evolve and improve

  9. Our last topic: Is crowdsourcing a fad or here to stay?

  10. 2. Asking the public for more info. Broadcasting a problem-solving request. All hazards – All methods

  11. 1 of my main missions is to collect crowdsourced knowledge reported by an on-line community & validate that data

  12. crowdsourcing works really well externally with visual projects, like the rebrand examples mentioned earlier

  13. T5: How was crowdsourcing achieved in the pre-digital age?

  14. On that note too, just polled its employees on how to implement their new

  15. employee engagement re: crowdsourcing ways to MANIFEST culture and values; externally OK for “branding” though

  16. Great points about how crowdsourcing can help decision-making. Totally agree

  17. . Ahh I see, others have said as much as well. Seems employee engagement may be most relevant to crowdsourcing

  18. and encourage employees to have opinions and ideas on areas that don’t fall under usual remit of responsibilities

  19. believe corporate culture (and values) stems from top and is embraced (hopefully) by employees. External matters less.

  20. engaging the crowd to rapidly identify or develop innovative solutions to public problems. Spots trend / issues

  21. crowdsourcing is a means to listen-great for internal comms-a way for ppl to have input in lots of areas of a company

  22. If it was related to the overall corporate culture or values, I don’t think (external) crowdsourcing would work.

  23. T4) I think nature of engagement customers expect has changed. More interactive, less ‘FAQs’. Crowdsourcing tool to achieve this

  24. Orgs should explore how to leverage social media, crowdsourcing, & align w/ existing info/intel to improve decision making

  25. Topic 4: What future applications could it be put to? (, customer service…?)

  26. T3) As well as credibility, credentials key to good PR. Crowdsourcing can garner support/endorsements from new/unusual sources

  27. In what situations/companies would crowdsourcing not work?

  28. Hi all, late to this tonight. T3) Crowdsourcing can give a PR campaign broader and deeper credibility so def a useful tool

  29. it increases brand presence and publicity through the hype often surrounding crowdsourcing programmes

  30. Crowdsourced info can be valuable to improve situation awareness of an event. Verify sm data to ensure accuracy.

  31. Let’s put it to the crowd: RT : what defines crowdsourcing?

  32. What could take the place of that kind of engagement, if anything?

  33. . that’s true. It’s getting people, new audiences to engage with your message.

  34. crowdsourcing is definitely useful as a PR tool, esp if done through social platforms-excellent engagement opportunity

  35. crowd sourcing by its very nature is open, transparent and collaborative. It is therefore the ultimate PR tool

  36. Our third topic: Can crowdsourcing be a useful PR tool? In what way?

  37. How can you use crowdsourcing in comms? Tell the folks at now

  38. Link to social media 4 EM online social media exercise about Crowdsourcing charity water.

  39. , found (archived) BIKES vs CARS – WE ARE MANY by Well-developed campaign on

  40. . I guess that’s one way to make sure your friends will babysit, if they pick the winning name!

  41. Let’s move on to topic 2: In what ways can crowdsourcing be used (, fundraising, research, etc)?

  42. Crowdsourcing exposes companies to a wider pool of talent which can generate more creative ideas/solutions for the company

  43. is an interesting idea; very social! What about that couple crowdsourcing unborn daughter’s name?!

  44. Hey, communicators! UK-based going on right NOW. Anyone can participate.

  45. or if the campaign is CSR based, crowdsourcing with an employee engagement angle could be a great advantage

  46. had a hugely successful fundraising campaign for Bikes-vs-Cars

  47. . That’s interesting. Something that will gather people behind a cause or use emotion?

  48. Tonight is looking at crowdsourcing – is it useful as a brand? Or what about during a ?

  49. I think if the campaign is “ideas” issues-based (for example, corporate social responsibility) definitely it could be.

  50. . Not sure I have, but I am a fan of the Jamaican bobsled team’s fundraising efforts in advance of Sochi

  51. For example did you see (Swedish) filmmaker ‘s crowdsourced fundraising for his next doc, ? Huge success

  52. That can work for companies too, right? If the campaign gains traction, it could be a huge comms win for a small co.

  53. A1. Profile & recognition. Many indie bands and (doc) filmmakers are getting more attention simply by crowdsourced fundraising

  54. So tweet in your thoughts, answers and questions through the tag!

  55. T1: What are the benefits of crowdsourcing, as a brand? Disadvantages?

  56. But tonight we’ll about what crowdsourcing means for communications.

  57. If you’ve voted in a Twitter poll, donated £10 on Kickstarter or submitted ideas for Glasgow city , that’s crowdsourcing

 

#CommsChat on crowdsourcing

This week's chat

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:

 

  • What are the benefits of crowdsourcing, as a brand? Disadvantages?
  • In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)?
  • Can crowdsourcing be a useful PR tool?
  • What future applications could it be put to? (#IC, customer service…?)
  • How was crowdsourcing achieved in the pre-digital age?
  • Is it a fad or here to stay?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

#CommsChat on Davos

This week's chat

The annual World Economic Forum in Davos, Switzerland, bills itself as ‘Reshaping the world’. This week on #CommsChat, we’ll discuss the forum, the issues to be addressed this year and its impact.

  • In a world run online, can a high-level meeting such as Davos still reshape the world?
  • What can business leaders achieve at the forum?
  • What role does public affairs, lobbying and corporate comms play in the lead-up to and aftermath of the forum?
  • Founder Klaus Shwaub says, “There is no place in the world where so many stakeholders of our global future assemble.” Why is Davos important to business/economy?
  • Do you think Davos will reshape the world? If not, what can?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

Transcript of #CommsChat on 2014 predictions

This week's chat

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014.

Some highlighted tweets:

  • @jarrodwilliams content. because we’re still not quite there yet 😉
  • @JW_Ten14 Context – there’s no point having Content without it and it’s what makes good content work and achieve results
  • @SocialWhirled A1 Synchronous will be this year’s Word of the Year
  • @AliOtter mobile apps and BYOD strategies will be the key to the success of digital platforms and opening two way conversation.
  • @NafisaNathani Wearable tech and the quantifiable self next big trends- drive consumer engagement, loyalty, employee wellness & change behaviour

Take a look at everyone’s thoughts and tweets:

 

  1. Join us next week for even more . G’night all

  2. That’s all we have time for tonight on ‘s return to the Twittersphere.

  3. Only a few minutes left to tweet your expectations and resolutions for 2014 on

  4. Cross-channel and is no longer an option for 2014. It’s what’s necessary.

  5. Hope we can quantify & be offer measurable value AND sit at boardroom table and be essential for both brand reputation&sales

  6. RT I’ve developed an app solely for comms pros – —> looks good from the outside

  7. I hope people continue to share and collaborate getting best from social media

  8. All sectors have to understand power big data future&personalising messages consumers.All brands have customer service function

  9. Really late to the debate, sorry. A1 UX will be key to 2014 & wearable tech I think. We’re just scratching surface

  10. by sector, you mean industrial sector? judging by past weeks press on sugar ‘food & drink’ &, by extension, healthcare

  11. And now it’s up to you! T5: What do you want to happen this year? What do you think will happen? What do you hope won’t happen?

  12. Resounding yes!Today’s employees self-empowered&tech savvy.BYOD familiar,powerful&integral part day to day lives employee already

  13. definitely more app development in 2014 – still room for improvement in a lot of apps

  14. On to T4: Which sectors will up their game in 2014?

  15. Think in general, most find it easier and simple, its just the integration that tends to be the drawback.

  16. apps always start with big bang but then fizzle out- 2014 orgs need to think what will bring people back again & again

  17. Apps fulfil function consumers where public services fail esp healthcare-quantifiable self (monitor day to day lives)

  18. Do you think employees will be as keen to do BYOD as communicators want them to be?

  19. A3: The idea of strategy will become pretty unanimous in company policy

  20. how about ? Lots of development in 2013, esp. for stakeholders. Will that continue thru 2014?

  21. Wearable tech and the quantifiable self next big trends- drive consumer engagement, loyalty, employee wellness & change behaviour

  22. MT : smart leaders understand power of IC. Employees can be strongest brand advocates.

  23. “message-in-a-bottle” products. Steve Jobs used to ask his team to sign a Mac as a work of art. Maybe it’s our turn

  24. Timely again . On to topic 3: What’s next in smartphones/digital: curved glass, watches, OS for cars?

  25. There’s going to be an increase BYOB, culture shifts in the ways we work, more orgs using software like lync and extranets.

  26. : mobile apps & BYOD strategies will be key to success of digital platforms & opening 2 way conversation.

  27. be the conscience, the corporate memory, the culture checker etc

  28. there’s nothing you can do without a thorough research. some good consumer insights might drive creativeness

  29. I agree. I work in the housing sector and I think it’ll be all about channel shift this yr.

  30. mobile apps and BYOD strategies will be the key to the success of digital platforms and opening two way conversation.

  31. as with all comms professionals can be the key to organisational change

  32. Do you think pros will gain more clout within an org? Is their role already acknowledged by leadership?

  33. Apologies, need to disappear for dinner, will catch up later.

  34. check out our previous tweet, consistency across all platforms is key

  35. A1 synchronous referring to cross-channel w/ consistent user-experience across , , &

  36. Oh my, need longer than tweet & a year! Is companies as well as IC where change is happening. Collaboration is key – in all forms

  37. How will use of apps for change in 2014?

  38. irrelevant replaced by more social activity and systems, hopefully

  39. So as promised, topic 2: How will change? Will intranets become irrelevant or even more important?

  40. Magic. About to have dinner, so unfortunately can’t stop by for long, but will take a look 🙂 Hi to all in at the mo

  41. A1 Synchronous will be this year’s Word of the Year

  42. Just in time . Our second topic is upcoming and all about

  43. the ‘why’ and ‘how’ often go hand in hand but we need far less of the ‘what’ ‘who’ ‘where’ and ‘when’

  44. Commschat is taking place right now. Join in using .

  45. How will comms expand on some of these concepts that have been around for a few months now?

  46. be upfront with the ‘why’ than the ‘what’ and ‘how’. Context is king.

  47. Individualisation is interesting. I think a lot of us would love to see our names on Coke bottles . What do you think is next?

  48. Context – there’s no point having Content without it and it’s what makes good content work and achieve results

  49. 2014 should have some interesting concepts too. Data’s been swirling around for a while, as have metrics…

  50. I thought was a pretty big buzzword last year. But when I learned more, I realised how relevant it actually is.

  51. And if you’re a little rusty after a few weeks off for Christmas, New Year’s and UKSTORM, don’t forget to use the tag.

  52. Tonight we’re going to take a look at the year to come. Let us know what your thoughts, hopes and expectations are for 2014.

  53. Topic 1: Content was the word of the year in 2013. Why? What will it be in 2014?

  54. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  55. Hi everyone (from the rt account!) It’s Brittany, obviously, welcoming you back to the airwaves for many wonderful 2014 s

 

Predictions for 2014

This week's chat

Hello #Commschat-ers and welcome back to the Twittersphere. It’s a new year and we’re looking ahead to what the coming months will hold in the world of comms. Join us as we chat about trends, predictions and what you hope to see from 2014.

  • Content was the word of the year in 2013. Why? What will it be in 2014?
  • How will #IC change? Will intranets become irrelevant or even more important?
  • What’s next in smartphones/digital: curved glass, watches, OS for cars?
  • Which sectors will up their game in 2014?
  • What do you want to happen this year?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.