CommsChat on video and internal comms

This week's chat

Latest posts

Contributors

Brittany Golob

Melina Thalassinou

This week on #CommsChat, we’ll take a look at the uses of video for reaching an internal audience. There are many interesting uses of video for IC – often used by companies trying to explain a complex topic or reach a widespread audience. We’ll be joined by IVCA CEO Marco Forgione (@MarcoIVCA) and another guest or two.

Topics:

  • Why is video a useful tool for reaching a geographically disparate audience?
  • How can video be used to inform an internal audience about complex ideas?
  • What can video do that other IC tools can’t?
  • What should communicators do to make videos engaging and watchable?
  • What developments will shape the industry over the next few years?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 
#CommsChatGet updates
 

Transcript of #CommsChat with Waggener Edstrom

This week's chat

Latest posts

Contributors

Brittany Golob

Melina Thalassinou

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out:

@krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate.
@thebeaverhousen Brands find success when they understand the middle ground between what the customer wants to know & what the brand wants to say
@cairbreUK the key is credibility. Customers are being bombarded with content today, which studies show they don’t trust
@thebeaverhousen PR hasn’t really changed we’re still conveying a message/story/narrative. Its just the carrier of that message which is different
@cairbreUK agree behave in business communications more as you would talking to close family, be more authentic
And the full hour:

 

  1. 1m

    Why is that?

     View conversation

  2. 1m

    Tonight’s must draw to a close. Join me in thanking for his expertise and insights tonight.

    Expand

  3. 2m

    And the audience.

     View conversation

  4. 2m

    I am not sure it has. There has always be a crossover between marketing and PR. Content used for different purposes

     View conversation

  5. 3m

    The ability to copywrite for diff audiences, across different channels&intricacies diff markets key skills for PRs in modern age

    Expand

  6. 3m

    agree behave in business communications more as you would talking to close family, be more authentic

     View conversation

  7. 3m

    . writting skills still important, you have to be able to craft stories for many channels – trad. press, social,

    Expand

  8. 3m

    I agree, especially in the digital age, where so many employees may need info on digital activities.

     View conversation

  9. 4m

    You also have to be able to start and engage in a conversation rather than just ‘pushing’ messages out.

     View conversation

  10. 5m

    Last few min of . Who has questions for GM ?

    Expand

  11. 6m

    writing possible, but you have to be able to craft stories for many channels – trad. press, social, video

     View conversation

  12. 7m

    usually has something to say RT : How has the focus on content shifted skills requirements in PR?

    Expand

  13. 7m

    PR hasn’t really changed we’re still conveying a message/story/narrative. Its just the carrier of that message which is different

    Expand

  14. 7m

    more importantly PRs have to talk the language of marketers understand how their work meets biz goals

     View conversation

  15. 8m

    you must understand the different channels available, the right analytical tools to evaluate success

     View conversation

  16. 8m

    I think it’s put a stronger emphasis on writing skills, but then, that can’t be a bad thing for communicators!

    Expand

  17. 10m

    Last topic of the night is about content marketers: How has the focus on content shifted skills requirements in PR?

    Expand

  18. 11m

    As agreed on importance of research/analytics it is time for topic 4: What skills do you need for ?

    Expand

  19. 16m

    I agree but picking the right analytics is key – you need to start with digging under the audience’s skin

     View conversation

  20. 17m

    sure guilty of buzzword bingo! Digital means you can access info at lower cost, faster

     View conversation

  21. 18m

    of course but that isn’t analytics but a lot of research via multiple avenues

     View conversation

  22. 18m

    of course but that isn’t analytics that’s a lot of research over multiple avenues

     View conversation

  23. 19m

    RT : know what you customers are saying, where & when before you create content

    Expand

  24. 19m

    Or, what skills are required to be an effective content marketer?

    Expand

  25. 21m

    Topic 4 takes a bit of a shift: What are the top skills required for a PR person?

    Expand

  26. 21m

    Don’t miss a chance to ask your own question on ! Tweet your question now using

    Expand

  27. 22m

    would say you have to start with the analytics

     View conversation

  28. 24m

    true changing slowly as practitioners we need to get better at explaining value

     View conversation

  29. 25m

    True. I have found that starting with a few key analytics (strategy) and build up

     View conversation

  30. 27m

    know your audience, tell good stories and be authentic all part of a good recipe

     View conversation

  31. 27m

    yes & we’ve done a lot of analytics training lately but it’s a bit chicken & egg

     View conversation

  32. 27m

    3rd topic for on : does produce results?

    Expand

  33. 28m

    True, but that goes together usually. You need the analytics to be good at content.

     View conversation

  34. 28m

    analytics & segmentation have to inform content of course

     View conversation

  35. 28m

    . How can you get accurate measurements? Ensure that they’re accurate?

     View conversation

  36. 28m

    True but analytics is really opening eyes among marketers, helps to show value

     View conversation

  37. 29m

    Whatever we do, storytelling must be a crucial part of it says in

    Expand

  38. 29m

    Without analytics content marketing would be like winking in the dark – you know you’re doing it but not sure if anyone can see u

    Expand

  39. 30m

    Time for topic 3: Does content marketing produce results?

    Expand

  40. 31m

    sure but its not just the content, technical side is critical important too analytics etc

     View conversation

  41. 31m

    Agreed! It’s long term.

     View conversation

  42. 32m

    perhaps. But many brands don’t think that way.

     View conversation

  43. 33m

    I do think with content marketing that search and discovery is still important

     View conversation

  44. 33m

    isn’t that just the principles of good storytelling should be part of any marketing 🙂

     View conversation

  45. 34m

    !! RT : done properly should be at the very foundation of the narrative

     View conversation

  46. 35m

    they don’t trust content that is all about the brand. Listen & give resources not just promotion

     View conversation

  47. 35m

    done properly should be at the very foundation of the narrative

     View conversation

  48. 35m

    agree, would argue can’t be done in isolation. Good content adheres to the basic principles of storytelling

     View conversation

  49. 36m

    agree– such a great opportunity to better understand your customers

     View conversation

  50. 37m

    Content marketing should be a part of a larger strategy. However, its basics are key: rich stories, engagement, audience centric

    Expand

  51. 38m

    Agree – which is why insight is so important – and profiling your customers. Segmentation has exploded thanks to social

     View conversation

  52. 38m

    the key is credibility. Customers are being bombarded with content today, which studies show they don’t trust

     View conversation

  53. 39m

    Content Marketing these days needs to be put in front of audience. Ordinary marketing still tends to be found instead

     View conversation

  54. 40m

    Couldn’t agree more. Stats show most customers use at least 3 channels to communicate with 1 brand.

     View conversation

  55. 40m

    A2 Marketing traditionally has put the org/product first; has to put the audience first

    Expand

  56. 40m

    I’d say we have to be careful to avoid the hype, good is an extension of your core strategy

     View conversation

  57. 41m

    Employees & brand advocates (peers) are seen as the 2 most credible sources. How employees act is vital.

     View conversation

  58. 41m

    Yes definitely. Multi-channel approach is essential now in everyday comms both internal & external.

     View conversation

  59. 41m

    known as the Magic Middle

     View conversation

  60. 41m

    Second topic of with : How is different from ? cc

    Expand

  61. 42m

    Brands find success when they understand the middle ground between what the customer wants to know & what the brand wants to say

    Expand

  62. 42m

    they always did

     View conversation

  63. 42m

    which is why social has become very important. In order to help shape it the way you want, must participate

     View conversation

  64. 42m

    This is happening now. Join in at RT : On to topic 2: : How’s it different from marketing?

    Expand

  65. 42m

    Absolutely! Customer insight is invaluable in getting the correct message, medium & audience.

     View conversation

  66. 44m

    RT : yes they did brands are nervous now is because customers can shape a narrative that doesn’t fit with the brand

    Expand

  67. 44m

    On to topic 2: Content marketing: How’s it different from marketing?

    Expand

  68. 44m

    . True! I can think of a few examples, not least of which is the HMV/Twitter ordeal

    Expand

  69. 46m

    agreed. As our networks widen overall, that has impacted processes greatly. It’s not just cust, but employees as well.

     View conversation

  70. 46m

    Don’t forget the tag! Others won’t see your tweets if you only reply to the acct.

     View conversation

  71. 46m

    Students and grads, if you’re interested in a career in PR follow the hashtag for industry discussions, every Mon 8 – 9pm i.e NOW

    Expand

  72. 47m

    RT : brands have to take time to understand their audiences first and foremost

    Expand

  73. 47m

    they never did

     View conversation

  74. 47m

    . that may be true It’s amazing the impact a single customer can have on brand reputation just via social/trad media

     View conversation

  75. 48m

    I think a brand still has a lot of control over it’s messaging, how they portray themselves. BUT customers have wider influence

    Expand

  76. 49m

    RT : but brands can’t deliver their messages the old command control manner

    Expand

  77. 49m

    Hi , please use the tag when tweeting!

    Expand

  78. 50m

    RT : true but I think they also have to be prepared to allow customers to shape the narrative to a certain extent

    Expand

  79. 50m

    or should I say the narrative is 50% of the brand?

     View conversation

  80. 50m

    RT : Cust. are helping create narrative, it’s down to brands to steer that & create added value w/ engaging content

    Expand

  81. 50m

    A1 Social Media has made it easy for fans/customers to create community & conversations around anything, including your brand

    Expand

  82. 51m

    I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate.

    Expand

  83. 52m

    . What should they be doing to prepare themselves

     View conversation

  84. 52m

    brands need not necessarily lose control, but they have to be prepared to be involved in more dynamic conversations

     View conversation

  85. 53m

    Or are companies losing control of narrative at all?

    Expand

  86. 55m

    but what hour?

     View conversation

  87. 55m

    Maybe taking on additional brands to portfolio and losing track of core values along the way. thoughts?

    Expand

  88. 56m

    Social has a role to play, obv, but there’s an argument to be made 4 companies themselves getting bigger than msging can handle?

    Expand

  89. 56m

    First topic of with is: Why are brands no longer in control of their narrative?

    Expand

  90. 57m

    That should read “Why are brands…” my fault!

    Expand

  91. 58m

    Our first topic tonight is: Why brands are no longer in control of their narrative?

    Expand

  92. 58m

    RT : evening all

    Expand

  93. 58m

    Please don’t forget to use the tag when tweeting!

    Expand

  94. 59m

    : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

    Expand

  95. 59m

    Tonight we’ll take a look at content marketing, skills and PR with from

    Expand

  96. 1h

    Am battling a slow connection, but will be with you throughout the hour

    Expand

  97. 1h

    Evening friends, Brittany here from Communicate. Tonight on , we’re joined by from

 

#CommsChat on content with Waggener Edstrom

This week's chat

Latest posts

Contributors

Brittany Golob

Melina Thalassinou

This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below.

  • Why brands are no longer in control of their narrative?
  • Content marketing: How’s it different from marketing?
  • Does content marketing produce results?
  • What are the top skills required for a PR person?
  • How has the focus on content shifted these skills requirements?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

Transcript of #CommsChat on #brandvandals

This week's chat

Latest posts

Contributors

Brittany Golob

Melina Thalassinou

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media.

Some interesting tweets:

  •  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to be aware of the conversations, both on and offline
  • @mynameisearl T2: Actually moaning can be healthy: gets it off chest/useful feedback. V British #commschat. Normally don’t see #brandvandals coming though
  • @totmac Don’t dismiss people who are passionate because they care about the orgs. brand values and want to see them honoured
  • @NafisaNathani If customers care enough complain social media, will care enough to have conversation allow brands to convert ranters to ravers
  • @wadds A4. I also think we’re impatient. Societal change takes generations, not days or weeks.
  • @wadds Point of #brandvandals is that they’ve always existed. Nothing changes apart from speed and need for PRs to step up

Read the full transcript:

 

 

  1. 15h

    This is Brittany signing off. G’night all!

    Expand

  2. 15h

    I think I can agree with that

     View conversation

  3. 15h

    Thanks Steve and Stephen for a great . You can pick up a copy of on Amazon. See transcript of the past hour tmrw AM

    Expand

  4. 15h

    Simple. PRs need to step up. We’ve never been more relevant. But if don’t we face becoming irrelevant

     View conversation

  5. 15h

    It has been lovely (ing) with you all, now off to an audience with some stakeholders, publicly 🙂

    Expand

  6. 15h

    But it will fade/be forgotten if your experience isn’t matched in store!

     View conversation

  7. 15h

    Yes you. Rascal.

     View conversation

  8. 15h

    good thought

     View conversation

  9. 15h

    A6) I’ve extracted relevant info for IC pros. Yes you still need to read it

    Expand

  10. 15h

    . We haven’t quite finished it yet but so far we like it! A great follow up to , well done guys!

    Expand

  11. 15h

    Can’t ever see McKinsey suggesting that a client needs to “grow a pair”. Wonder if they have a model for that?

     

     

    Expand

  12. 15h

    RT : Final thoughts from authors and ? <It’s real. It’s tough. Crack on. Fear no-one.

    Expand

  13. 15h

    RT but the speed is unprecedented, which makes it all the more challenging (and exciting)!

    Expand

  14. 15h

    Love it. Sign me up

    Expand

  15. 15h

    Sorry if I missed it, but are malicious in their intent, or simply frustrated and disconnected from brand?

     View conversation

  16. 15h

    I’ve been doing that all night. Along with T6. That’ll be the next Heathrow terminal.

    Expand

  17. 15h

    but the speed is unprecedented, which makes it all the more challenging (and exciting)!

     View conversation

  18. 15h

    Final thoughts from authors and ?

    Expand

  19. 15h

    engage with other depts, legal, ops, cust services, make allies internally. the will need it when crisis hits

     View conversation

  20. 15h

    also available in speech format, a consulting model and there’s documentary in the works

    Expand

  21. 15h

    Another fantastic example!

     View conversation

  22. 15h

    it changed mine… I didn’t know either had attitude. All hail Tesco

     View conversation

  23. 15h

    Sorry I meant A6. To Q6. Not the type of Audi.

    Expand

  24. 15h

    RT Point of is that they’ve always existed. Nothing changes apart from speed and need for PRs to step up

    Expand

  25. 15h

    would be interesting to find out! Perhaps Twitter isn’t as powerful as some of us think!

     View conversation

  26. 15h

    Point of is that they’ve always existed. Nothing changes apart from speed and need for PRs to step up

    Expand

  27. 15h

    Only way is engage, engage and engage- treat them like VIPs – it shows to everyone you care about customers in a personal way

    Expand

  28. 15h

    A6) I believe there’s a 90 day plan in a certain book….

    Expand

  29. 15h

    A5 Be prepared. Review systems and processes. Inject agility. Apply commonsense. Grow a pair

    Expand

  30. 15h

    book? What book? haha

     View conversation

  31. 15h

    RT with tact, diplomacy, time and honesty

    Expand

  32. 15h

    T6. Book init

     View summary

  33. 15h

    “: T5. Listen and then figure out whether to take action. Basic PR best practice. “Agreed.Good PR starts there.

    Expand

  34. 15h

    A6) Orgs should deal with by knowing they exist in 1st place (listening), then determine how to respond. Same rules

    Expand

  35. 15h

    with tact, diplomacy, time and honesty

     View conversation

  36. 15h

    RT : Last one: How should organisations deal with ? <Buy book/read/act? 😉

    Expand

  37. 15h

    I thought it worth capturing via Storify when it happened as had a feeling it may vanish

    Expand

  38. 15h

    T5. Listen and then figure out whether to take action. Basic PR best practice.

    Expand

  39. 15h

    there’s been a lot written then & since on whether it’s appropriate banter/language. Cust perception? I’m not sure

    Expand

  40. 15h

    RT : 1.1 million tweets/day with consumer wine views. listens & turn data into insight for industry <vin-tastic

    Expand

  41. 15h

    I didn’t know that another user initiated the whole thing! Brilliant fun

     View conversation

  42. 15h

    Last one: How should organisations deal with ?

    Expand

  43. 15h

    I could see the wicked smile on your lips as you typed that ‘free’ comment and sat back… 😉

    Expand

  44. 15h

    very amusing but did it change customer perceptions of these brands?

     View conversation

  45. 15h

    A5 – One advantage of is the short, sharp shock can prompt a brand rethink and action. Can be avoided though

    Expand

  46. 15h

    in a column I did in August, I indicated surprise how activist websites now sometimes being used against co’s.

    Expand

  47. 15h

    but even nutters need to be taken seriously – they still have power to disrupt.

     View conversation

  48. 15h

    1.1 million tweets per day with consumer views of wine. listens & turn data into insight for wine industry

    Expand

  49. 15h

    agree re: expectations. More info and knowledge is a powerful influencer. A4.

    Expand

  50. 15h

    +1 RT robust with flexibility is probably the key to handling a crisis successfully

    Expand

  51. 15h

    And apart from your time, it’s largely free

     View conversation

  52. 15h

    True, I wrote about their tweet-off in October last yr:

    Expand

  53. 15h

    A5 Let’s kickoff with an old fashioned bit of listening. Twitter is the largest research group you didn’t commision

    Expand

  54. 15h

    XO RT Think it’s worth saying a lot of these ‘brand vandals’ aren’t to be taken THAT seriously–most just nutters

     View conversation

  55. 15h

    RT : Greenpeace, PETA, nutters? Don’t think so. <Can learn lots from them actually

    Expand

  56. 15h

    one way is to be be seen as addressing any issues and engaging with stakeholders (or whatever they are)

     View conversation

  57. 15h

    robust with flexibility is probably the key to handling a crisis succesfully

     View conversation

  58. 15h

    Always amazes me I even have the time to be grumpy about lots of things

     View conversation

  59. 15h

    . don’t forget ! Who can forget their fantastical rap battle…

     View conversation

  60. 15h

    not all nutters!

    Expand

  61. 15h

    Greenpeace, PETA, nutters? Don’t think so.

    Expand

  62. 15h

    I think increased competition has deepened our expectations for things that are harder to deliver consistently.

     View conversation

  63. 15h

    RT : A5) “Lack of robust processes in an organisation can endanger it” <Yes. Often overlooked in comms

    Expand

  64. 15h

    or public, or audience, or market

    Expand

  65. 15h

    Good to see you 🙂

     View conversation

  66. 15h

    agree but was disillusion created by faster society or has digital just given more options to act and fight back.

     View conversation

  67. 15h

    true, social has increased expectations some meet them others slow and fail

     View conversation

  68. 15h

    RT : T5: How can ire of brand vandals be turned to a brand’s advantage? <Question doesn’t include ‘stakeholder’. Phew!

    Expand

  69. 15h

    Think it’s worth saying that a lot of these ‘brand vandals’ aren’t to be taken THAT seriously – most are just nutters

    Expand

  70. 15h

    A5) According to a book I read recently (ahem), “Lack of robust processes in an organisation can endanger it”

    Expand

  71. 15h

    interesting POV. Do we expect too much?

    Expand

  72. 15h

    Equally, many brands/firms still don’t feel ‘answerable’ to regular media

     View conversation

  73. 15h

    RT I suggest disillusionment isn’t higher, but expectations are. New channels are much more public, too. A4

    Expand

  74. 15h

    I suggest disillusionment isn’t higher, but expectations are. New channels are much more public, too. A4

     View conversation

  75. 15h

    T5: How can the ire of brand vandals be turned to a brand’s advantage?

    Expand

  76. 15h

    A4. the mirror of opinion towards brands and business is bigger than it has been before. And maps real time.

    Expand

  77. 15h

    evening bit of a late arrival from me!

     View conversation

  78. 15h

    Look at as a great example of how the brand is dealing with negativity with humour and sarcasm

    Expand

  79. 15h

    Hi Amanda, agreed > RT As well as negativity ppl can say when they are pleased to have issue resolved, and they do

    Expand

  80. 15h

    Stakeholders fine with me, reflects world we operate in, particularly in IC. Agreed, their understanding =crucial

    Expand

  81. 15h

    absolutely, and connectivity is key

     View conversation

  82. 15h

    Measurable levels higher because it’s simply more visible?

     View conversation

  83. 15h

    Arab Spring?

    Expand

  84. 15h

    And they do. Critics easily converted to loyal advocates.

    Expand

  85. 15h

    Quite right.

     View conversation

  86. 15h

    or just too much, too fast with often senior stakeholders (oops) not understanding the channel

     View conversation

  87. 15h

    A4. are levels of disillusionment higher? or is it that people have more ways to express and share what they have always felt.

    Expand

  88. 15h

    As well as negativity people can say when they are pleased to have an issue resolved, and they do

    Expand

  89. 15h

    A4. I also think we’re impatient. Societal change takes generations, not days or weeks.

    Expand

  90. 15h

    A4 All starts within the business. Has to be ‘good’ inside. Can’t expect a slap of make-up to conceal pock-marks

    Expand

  91. 15h

    Absolutely! Like during the blackout… an overused example maybe but they made us laugh

     View conversation

  92. 15h

    yeah but that’ll change with a generation

     View conversation

  93. 15h

    Slacktivism is an excellent word

     View conversation

  94. 15h

    A4. Online action rarely translates to real life tangible action. I’m looking for examples

    Expand

  95. 15h

    RT : T4: Consumers have opportunity to voice opinion yet disillusionment higher than ever. What’s broken? <The walls?

    Expand

  96. 15h

    Disillusionment has always been high- it can just be tracked now. Brands can’t hide from being held to account in every way poss

    Expand

  97. 15h

    Q4. A Like, +1, fav is easy. Its mouse click. Real action is hard

    Expand

  98. 15h

    A4) Hmm, good question. People always had option to have their say, no permission needed. Disillusionment = more visible?

    Expand

  99. 15h

    Q4. This is an interesting issue. Very easy to mobilize a gang online… difficult to mobilize real change.

    Expand

  100. 15h

    On complaints: some brands seem to play precious around minor moans in the scheme of things. Sense of perspective & humour go far

    Expand

  101. 15h

    yes people complain by social media have been let down by traditional avenues-empathy needed

     View conversation

  102. 15h

    to be honest… I tailor tags more specifically. Stakeholders generic and assuming

     View conversation

  103. 15h

    I’m guessing uses something like “my dudes.” 😉

     View conversation

  104. 15h

    T4: Consumers have the opportunity to voice opinion yet levels of disillusionment are higher than ever. What’s broken?

    Expand

  105. 15h

    meh. dissing my use of “stakeholders.” Apparently i’m not “hip” enough a PR practitioner for her.

     View conversation

  106. 15h

    Hi Stephanie, good point

     View conversation

  107. 15h

    made my day!

     View conversation

  108. 15h

    so what can brands learn from ? Should they try to win them over?

    Expand

  109. 15h

    Previous tweet is quote from – it’s level of dialogue that is growing. Positive & negative views always existed

    Expand

  110. 15h

    The platforms/channels may have changed , but principles of good communication (and PR) remain constant. Or classic.

     View conversation

  111. 15h

    anyone with a significant public/network of their own can be an influencer. Bloggers or Twitter/Instagram users

    Expand

  112. 15h

    Contrary to rumour and I did not provoke & to brandvandalise each other here over semantics 😉

    Expand

  113. 15h

    The cheek! Like keeping things “classic”? This discussion is brought to you by Twitter.

     View conversation

  114. 15h

    journos are influencers, intermediaries to a public/market

    Expand

  115. 15h

    A3) “Engagement isn’t option –it’s necessity. forcing level of dialogue orgs never had to contemplate before”

    Expand

  116. 15h

    A3. I’m rather cynical about online complainers. Find most are of the lazy variety with a self-inflated sense of importance.

    Expand

  117. 15h

    No one’s mentioned journalists?

    Expand

  118. 15h

    Good point! Critics often show they care about an org by taking time to criticize it.

     View conversation

  119. 15h

    well you go with whatever hipster term you want but referring to stakeholders and publics is Classic public relations.

     View conversation

  120. 15h

    anyone and everyone. Much easier for people to group around a common cause now. That’s why engagement is v important

     View conversation

  121. 15h

    RT : If customers care enough to complain, will allow brands to convert ranters to ravers <Yes. Minus glowsticks

    Expand

  122. 15h

    yes, we argue that they are the people most likely to become advocates

    Expand

  123. 15h

    Well, that would depend as I’m sure it varies from organisation to organisation – customers, councillors, staff etc.

     View conversation

  124. 15h

    I was being quite serious (ish). I take care with my labels and “stakeholder” is far too dusty and rigid for me .

     View conversation

  125. 15h

    Agreed > RT A3 Anyone with an interest, good and bad

    Expand

  126. 15h

    Interesting RT Don’t dismiss people who are passionate b/c they care about orgs. brand values & want to see them honoured

     View conversation

  127. 15h

    everyone! We are in an era absolute transparency. Customers, employees, shareholders – we are living world activism

     View conversation

  128. 15h

    A3) Huge list & growing! Employees, customers, future & ex emp, politicians etc. Various methods bt all passionate & relevant POV

    Expand