Transcript of this week’s #commschat on brand crises and reputation

This week's chat

Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals.

We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms.

Here are a few highlights from the debate:

 

  •  @RachelCDailey blackberry denied the existence of iphone, anyone who cant acknowledged competitors cant handle competitors
  •  @Maxim_PR Leaving customers without usable phones and lack of comms during period – you don’t think that was wrong?
  •  @jenandersson1 T3 ethical behaviour and #csr very strong pillar of reputation building. Very important to integrate throughout business
  •  @Maxim_PR T4: Brands need to be genuine to recover from a poor reputation – demonstrate that things are changing, that customers matter 
  •  @EmilyJHowells think of tesco horse meat! “what burgers taught us” admit fault, be open and honest, set direction move forward & achieve it!
Take a look at the full hour:
 

#CommsChat on Brand Crisis and Reputation – Would you buy a Blackberry tomorrow?

This week's chat

Monday’s #CommsChat will focus specifically on the issues facing brands that are repeatedly in crisis. If your company has dealt with a catastrophe or your agency specialises in brand reputation, this is the chat for you.

We will address the following topics:

  • Does focusing on treading water stop you from swimming?
  • Would you buy a Blackberry or a Toyota post-crisis?
  • To what extent do morality and ethical values play a role in reputation?
  • What qualities does a brand need to have to recover from poor reputation?
  • To what extent do crises like the Rana Plaza factory collapse impact a brand?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

Transcript of #CommsChat on corporate engagement

This week's chat

Last week on #commschat, we discussed communicating about a corporate sponsorship or partnership with guest @jackiefast from @slingshot_uk. Contributors discussed engagement, internal comms, social media and more.

To find out more about the best corporate engagement projects in the UK, take a look at the Corporate Engagement Awards. Winners for this year’s programme will be announced in September.

Some highlights from the chat:

  • @JackieFast Projects that motivate brands are in line w brand objectives & innovation w/a clear plan will make a huge difference
  • @jgombita For NGOs, partnering with local companies/suppliers/workers is crucial for long-term (maintenance and) success.
  • @Comms_Events Well matched partnerships work towards objectives that gain mutual benefits for the organisations involved
  • @JackieFast Social media has enabled the reach of partnerships to extend beyond consumer & staff – more impact if done well
  • @ncardwell T4: Social media has ‘democratised’ corporate engagement I think. Staff can shape it, consumers can drive it via social networks

And take a look at the full hour:

 

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CommsChat 

Transcript will be available in the morning, as always. Talk to  for more info about the Corporate Engagement Awards #commschat

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CommsChat 

Time to say goodnight as I’m getting kicked out of Starbucks. Many thanks to   & all tonight’s tweeters #commschat

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Judy Gombita 

 apparently morning #cxo conversations inspired  to write a blog post. Ask him to let you know when its live! #commschat

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CommsChat 

Just a few more min of #commschat on corporate engagement

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CommsChat 

What other aspects contribute value? #commschat

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Neil Cardwell 

  Thanks for tweet / RT. Concept of a ‘value equation’ is a new and fascinating one to me #commschat

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Judy Gombita 

 I’ve RT’d one of the #cxo comments from my eloquent (and #smartypants) compatriot . See more from him. #commschat

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Judy Gombita 

RT : We all want value. Engagement is just one factor of the value equation, and that value is defined by the customer. #commschat

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CommsChat 

 That’s interesting. So give consumers more control? Related to the social question as well… #commschat

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Judy Gombita 

T5. Per today’s #cxo chat, I think external consumers want to control the amount/extent of “engagement” time, so it adds value. #commschat

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Joe Sanchez 

RT  My definition for #socialPR : “Relating the inside out….and by extension, the outside in.” #commschat

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Neil Cardwell 

RT : Living this quote > “Relating the inside out….and by extension, the outside in.” #commschat

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Jackie Fast 

 Innovation is vital – to inspire the staff as well as the nation. No one wants to be doing what the last guy did. #commschat

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Steven Woodgate 

Living this quote > “Relating the inside out….and by extension, the outside in.” #commschat

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Jeremy Singer 

 It can generate huge impact & reward through social engagement. Corporates need to be both accessible & inclusive! #commschat

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CommsChat 

T5: How important is innovation in corporate engagement? What do audiences – internal and external – expect these days? #commschat

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Neil Cardwell 

RT : My definition for #socialPR : “Relating the inside out….and by extension, the outside in.” #commschat

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Adam 

 social gives you the platform to listen and incentivise. Corporate gamification is one to look out for #commschat

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Judy Gombita 

My definition for #socialPR : “Relating the inside out….and by extension, the outside in.” #commschat


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Neil Cardwell 

T4: I think social media has also driven innovation and changes in the ways corporations engage and communicate partnership work #commschat

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CommsChat 

MT  T4: Social media has ‘democratised’ corporate engagement I think. #commschat

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Judy Gombita 

Curious whether anyone has ever initiated ‘buddy system’ b/t partner organizations, re: functional roles? e.g. A/R w/ A/R clerk #commschat

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Neil Cardwell 

RT : Social can enhance reach to audiences that wouldn’t be engaged by other forms of comms. #commschat

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Neil Cardwell 

T4: Social media has ‘democratised’ corporate engagement I think. Staff can shape it, consumers can drive it via social networks #commschat

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CommsChat 

Social can enhance reach to audiences that wouldn’t be engaged by other forms of comms. #commschat

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CommsChat 

RT  Social media has enabled the reach of partnerships to extend beyond consumer & staff – more impact if done well #commschat

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Jackie Fast 

 Social media has enabled the reach of partnerships to extend beyond consumer & staff – more impact if done well #commschat

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CommsChat 

Our fourth topic is about how partnerships have changed bc of tech: What impact can social media have on corporate engagement? #commschat


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Jackie Fast 

 Staff come up with the best partnership activation ideas because they are the ppl on the ground with more insight #commschat

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CommsChat 

RT  involving them is key – so rather than presenting and talking at them, INVOLVE them, ask them for recommendations #commschat

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Neil Cardwell 

RT  We typically recommend a presentation to key staff stakeholders that includes the partner presenting #commschat

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Jackie Fast 

 Also involving them is key – so rather than presenting and talking at them, INVOLVE them, ask them for recommendations #commschat

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Jackie Fast 

 We typically recommend a presentation to key staff stakeholders that includes the partner presenting #commschat

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Communicate Events 

Don’t work towards your own aims, work together as a unit and fulfil objectives for everyone involved #commschat 

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CommsChat 

How about communicating w/internal audience? How do you engage employees in a new partnership? #commschat

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Jackie Fast 

 Don’t not tell them & then just start doing it. Surprisingly it happens a lot and is a great way to ruin a partnership #commschat

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Communicate Events 

“@Threepipe:  with as much transparency and clarity as possible #commschat” agreed!

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Communicate Events 

T3: Communicating is key. Intranets, social media, events – lots of different ways to communicate with various audiences #commschat

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CommsChat 

MT  joint comms with partners, where possible, is most effective. Also, don’t make unrealistic claims or overdo it! #commschat

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CommsChat 

Any definite ‘don’ts’? #commschat

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Neil Cardwell 

T3: I think joint comms with partners, where possible, is most effective. Also, don’t make unrealistic claims or overdo it! #commschat

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Threepipe 

 with as much transparency and clarity as possible #commschat

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Communicate Events 

RT : Let’s move on to T3: How should a company communicate with its consumers or internal audiences about the project? #commschat

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Jackie Fast 

 It depends on the company, but we’ve always recommended face-to-face WITH the sponsor for best engagement #commschat

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CommsChat 

Let’s move on to T3: How should a company communicate with its consumers or internal audiences about the project? #commschat

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Neil Cardwell 

 I like that as a metaphor! (will only use with full credit and context given) #commschat

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Neil Cardwell 

RT  take a #commschat cue from biology. Symbiotic > commensal > parasitic. Poor CEOs want to be the last in adv…

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CommsChat 

MT  some of the best partnerships benefiting employee engagement will be announced @ Corporate Engagement Awards #commschat

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Communicate Events 

 some of the best partnerships benefiting employee engagement will be announced @ Corporate Engagement Awards in Sept #commschat

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Tony King 

 take a #commschat cue from biology. Symbiotic > commensal > parasitic. Poor CEOs want to be the last in advo p/ships.


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Judy Gombita 

 shared  “constructive criticism” article about  earlier today: https://t.co/xtbektOLMT #commschat


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Judy Gombita 

 and I believe most of the funding comes from the NGOs (or charities), not the reverse. Example:  #commschat

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Katie Cavanagh 

RT  Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat


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CommsChat 

 Great point. I’ve seen so many projects where this is the KEY characteristic, and with good reason. #commschat

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Judy Gombita 

 believe reverse is true. You can’t NOT involve local community in something that impacts their businesses and lives. #commschat

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Brittany Golob 

RT  We have loads, but specifically  &  are a great example! #commschat #staffengagem

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Communicate Events 

RT  Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat

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Jackie Fast 

 We have loads, but specifically  &  are a great example! #commschat #staffengagement #sponsorship

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Neil Cardwell 

RT  yep, plus increase what are hopefully like-minded audiences. Can also share ideas, resources etc #commschat

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Neil Cardwell 

RT  More than reputation – it can inspire their workforce #commschat

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CommsChat 

 Interesting point. Anyone have examples of partnerships that motivated employee engagement? #commschat

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Communicate Events 

Well matched partnerships work towards objectives that gain mutual benefits for the organisations involved  #commschat

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Maxim 

 yep, plus increase what are hopefully like-minded audiences. Can also share ideas, resources etc #commschat

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Neil Cardwell 

T2: Agree reputation a key benefit. Either +ve reinforcement of brand values or challenging -ve perceptions of brand / sector #commschat

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Jackie Fast 

 More than reputation – it can inspire their workforce #commschat

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CommsChat 

Hi . What tangible benefits do NGOs gain (aside from just funding)? #commschat

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Judy Gombita 

For NGOs, partnering with local companies/suppliers/workers is crucial for long-term (maintenance and) success. #commschat

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Communicate Events 

RT : We’ll be joined by  from  with some input from  #commschat

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CommsChat 

How do the individual brands benefit from a well-matched partnership? Reputation? #commschat

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Neil Cardwell 

RT  Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat

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Jackie Fast 

 Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat

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CommsChat 

 not at all, good timing! #commschat

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Neil Cardwell 

 Whoops! Sorry, getting ahead of myself #commschat


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CommsChat 

Hi . That is actually T2 almost exactly. #commschat

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Neil Cardwell 

Hi, i’m Neil. How much of an impact do we think shared corporate ethos/values/ways of working make to success of a partnership? #commschat


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CommsChat 

RT  generally because it’s then not just about short term financial gain but strengthening both brands #commschat

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Threepipe 

 generally because it’s then not just about short term financial gain but strengthening both brands #commschat

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Jackie Fast 

 It still happens but those partnerships are inevitably short term – which hurts the organisation in the long run #commschat

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CommsChat 

 they definitely yield the best results. Why is that? #commschat

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CommsChat 

RT  the best partnerships are formed when likeminded brands come together with complementary objectives #commschat

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Threepipe 

 the best partnerships are formed when likeminded brands come together with complementary objectives #commschat

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CommsChat 

What would impel a company to partner w/ an org that doesn’t meet that criteria. Does that even still happen? #commschat

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Sarah Moffatt 

RT : Join in on #commschat now to chat about corporate engagement

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Jackie Fast 

Projects that motivate brands are in line w brand objectives & innovation w/a clear plan will make a huge difference #commschat

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Brittany Golob 

Join in on #commschat now to chat about corporate engagement

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CommsChat 

Who else has thoughts on what/what kind of project would motivate a company to work with a partner? #commschat

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Jackie Fast 

 Based on a set criteria if done strategically – objectives vary, but typically will include audience, budget & date #commschat

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CommsChat 

which or what kind of organisations. And why engage in a partnership to begin with? #commschat

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CommsChat 

We’ll start off with a strategy topic: How do companies determine with which organisations to partner? #commschat

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Jackie Fast 

 Hello! Thanks for having me – what corporate engagement queries can I answer? #commschat


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CommsChat 

Don’t forget to use the #commschat tag and if you’re joining us for the first time tonight, introduce yourself.

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CommsChat 

We’ll be joined by  from  with some input from  #commschat

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CommsChat 

Evening all! Brittany here. Tonight’s chat is all about corporate engagement, partnerships, sponsorship and more. #commschat

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Threepipe 

RT : Just a few minutes until our #commschat on corporate engagement. We’ll be joined by  from  & maybe o…


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Neil Cardwell 

Will be taking part in #commschat for next hour so heads-up to followers to expect 60 minutes of tweets/RTs on Corporate Engagement….

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SlingshotSponsorship 

RT : Just a few minutes until our #commschat on corporate engagement. We’ll be joined by  from 

 

#CommsChat on corporate engagement

This week's chat

Tonight’s chat will be all about corporate engagement. We’ll be joined by some experts in the field, including @JackieFast from @Slingshot_UK. If your company engages in partnerships, your agency works on the communications or your organisation is often part of a corporate partnership, this is the chat for you.

Topics we’ll address: 

  • How do companies determine with which organisations to partner?
  • What impact can a well-matched partnership have on a business?
  • How should a company communicate with its consumers about the project?
  • What impact can social media have on corporate engagement?
  • How can a partnership effectively communicate to both the corporate and partner audiences?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

 

Transcript of #CommsChat with Mark Borkowski

This week's chat

Last week on #CommsChat, we spoke with Mark Borkowski about publicity, PR stunts, politics and more. The lively discussion yielded a few gems of advice:

  • @jenandersson1 Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective
  • @AllthingsIC A3) Time and expectations have accelerated but critical to remain calm, accurate + prepared (if poss) Plus copious amounts of tea 
  • @Meltwater A3:Using the right tools makes a big difference. Set up the right listening channels and engage. That’s what social is all about!
  • @adamrubins the benefit is awareness, positive WOM and influence on purchase decision. The risk is cost and negative WOM
  • @MarkBorkowski A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative.

 

Read the full transcript:

 



CommsChat 

We’ll post the transcript in the morning and be back next week, same time, same place, w/even more#commschat. G’night everyone!

Mark Borkowski 

 Require another 350 characters to answer your tweet. #commschat

CommsChat 

Alright friends, that’s all the time we have tonight. Many thanks to  for his insights and direction. #commschat

Rachel Miller 

RT   narrative must offer long term engagement opportunities #commschat

Adam 

 I’d like to see more integration for PR events. The narrative should be owned through digital, media, distribution etc #commschat


jenny andersson 

  narrative must offer long term engagement opportunities #commschat


sarah mcghie 

RT : RT  A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat

Judy Gombita 

Long-time memorable (and relateable), not just spectacular in moment surely #commschat

sarah mcghie 

RT  In truth the stunt is dead. The current complex eco-system demands more. #commschat

Meltwater 

 Very true. The stunt needs to be part of a larger campaign to maintain awareness. #SoMeis a great tool to include. #commschat

Mark Borkowski 

 In truth the stunt is dead. The current complex eco-system demands more. #commschat

Rachel Miller 

+1 RT  A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative #commschat

jenny andersson 

RT  A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat


CommsChat 

 Narrative may be key. That’s what creates conversation and maintains interest beyond a one-day climb up the Shard #commschat

CommsChat 

RT  A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat

Mark Borkowski 

 A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat

CommsChat 

MT  You wld need more than a stunt to retain awareness – follow-ups comms & new angles needed to stay in mind #commschat

Meltwater 

MT   benefit is awareness, positive WOM and influence on purchase decision. The risk is cost, negative WOM #commschat

jenny andersson 

T5. The benefit depends on the objective. Any stunt should be part of carefully crafted strategy and used to catalyse engagement #commschat

Adam 

 events only worthwhile if driven by scale or originality. Only then can you reach above the parapet #commschat

CommsChat 

MT  impt to create strategy and risk assessment 1st b4 investing in stunts that may be counterproductive #commschat

Meltwater 

RT   media coverage & bringing your message to a wider audience beyond your supporters #commschat

Thorne PR 

 You would need more than a stunt to retain awareness – follow-ups comms and new angles needed to stay in mind #commschat

CommsChat 

 I did too. But I still don’t know what the whole thing was about and why…but then giant duck may speak 4 itself! #commschat

Adam 

 important to create strategy and risk assessment first before investing in stunts that may be counter productive #commschat

Rachel Miller 

A5) I liked the JackpotJoy duck – striking images (Dec 2012) #commschat  http://t.co/YKVjVB5Qbw

CommsChat 

How bout, what is the benefit of a PR event? Why pursue something with the objective of turning heads, not necessarily talking? #commschat

Krista Madden 

RT : You can discover more about a person in an hour of play than in a year of conversation. Plato #commschat

Adam 

 in my experience stunts are often motivated by ulterior motives (individuals marketing themselves internally etc) #commschat

Mark Borkowski 

  What is the benefit of a large-scale publicity stunt? What is the brief? One size doesn’t fit all. #commschat

Adam 

 the benefit is awareness, positive WOM and influence on purchase decision. The risk is cost and negative WOM #commschat

Mark Borkowski 

 am told multi-tasking arises out of distraction itself. #commschat

Rachel Miller 

A5)  Ideally – Conversations and connections that go beyond a one-off hit of publicity #commschat

Sarah McNally 

 media coverage & bringing your message to a wider audience beyond your supporters #commschat

Meltwater 

A5: Awareness. You want to get people’s attention, and keep it. #commschat

Rachel Miller 

RT : T5: What is the benefit of a large-scale publicity stunt? #commschat

Meltwater 

RT  T5: What is the benefit of a large-scale publicity stunt? #commschat

Mark Borkowski 

  You did say political “cults” #commschat

CommsChat 

T5: What is the benefit of a large-scale publicity stunt? #commschat

jenny andersson 

Difficult evening. Juggling #dispatches c4, #panorama #bbc and #commschat all together.

Mark Borkowski 

 Goebbels was a clever experiential marketeer. He knew a thing or two about generating a brand logo #commschat


CommsChat 

  But it was mostly Mao, right? That and the little red book? Anyway… #commschat

Mark Borkowski 

  Joseph Goebbels understood the cult of personality. #commschat

Mark Borkowski 

 Clearly the stupid and offensive immigration #advan #stunt suggests the Conservatives wish to echo Farage #commschat

jenny andersson 

 there will always be personality cults in politics. Goes together like good cheese and fine wine (sorry, peckish) #commschat

CommsChat 

RT   A3: know where to draw the line. You could literally work 24/7 but I wouldn’t recommend it. #commschat

Eddie May 

 A3: know where to draw the line. You could literally work 24/7 but I wouldn’t recommend it. #commschat

Meltwater 

RT  Let’s turn to T4: What is the implication of the cult of political personalities like the Farage factor? #commschat

Thorne PR 

  Agreed. Helps prioritise best opps to engage, explain, build trust & shorten gap btwn audience & client #commschat

CommsChat 

Let’s turn to T4: What is the implication of the cult of political personalities like the Farage factor? #commschat

Mark Borkowski 

 I don’t practice what I preach, because I’m not the kind of person I’m preaching to.#commschat

Mark Borkowski 

   I master the art of triage many moons ago. #commschat


Meltwater 

 Absolutely! May I add: hire someone that knows what they’re doing with social. #commschat

Clare Johnson 

  re remaining sane I always remember its PR not ER and yes, lots of tea! #commschat

jenny andersson 

RT  It boils down to working for clients with high EQ. Managing expectations and being able to say no. #commschat

Mark Borkowski 

 Common sense factors greatly. #commschat

jenny andersson 

T3 Good #PR people have to thrive on and cope well with pressure. Before and after social media. no difference. #commschat

Meltwater 

Amen to that! RT   There has always been a lack of time. #commschat

Meltwater 

MT  A3) Time &expectations have accelerated but critical to remain calm,accurate,prepared.Plus copious amounts of tea #commschat

CommsChat 

RT  It boils down to working for clients with high EQ. Managing expectations and being able to say no. #commschat

Mark Borkowski 

 It boils down to working for clients with high EQ. Managing expectations and being able to say no. #commschat

Mark Borkowski 

 There has always been a lack of time. #commschat

Meltwater 

A3:Using the right tools makes a big difference. Set up the right listening channels and engage. That’s what social is all about! #commschat

Rachel Miller 

A3) Time and expectations have accelerated but critical to remain calm, accurate + prepared (if poss) Plus copious amounts of tea #commschat

Meltwater 

RT  T3: #Social has created a compression of time in comms. How do you remain sane when handling #PR or publicity? #commschat

Rachel Miller 

RT : T3: Social has created a compression of time in comms. How do you remain sane when handling PR or publicity? #commschat

Rachel Miller 

Amazing. RT   “It has a better ring to it. More user friendly than; couilles palle, coglioni or fegato” #commschat

Adam 

 what is more sane than listening and responding to your audience? I question sanity pre-social #commschat

Mark Borkowski 

 It has a better ring to it. More user friendly than; couilles palle, coglioni, or fegato. #commschat

CommsChat 

T3: Social has created a compression of time in comms. How do you remain sane when handling PR or publicity? #commschat

jenny andersson 

 also clarity, integrity and courage. Tho #cojones is just as good! #commschat


Rachel Miller 

 love the last part – that’s a hashtag and a half 😉 (Gender of the leader not withstanding, obvs) #commschat

CommsChat 

RT@MarkBorkowski Bell and Crosby have many qualities:determination. belief, vision, strategic nous, massive #cojones – #commschat

Mark Borkowski 

 Bell and Crosby have many qualities: determination. belief, vision, strategic nous, massive #cojones – #commschat


jenny andersson 

Great Q”@AllthingsIC:  What traits perhaps that Bell & Crosby displayed do you rate as most important for leaders? #commschat

Meltwater 

RT  A2) Great question, and needs longer than 140 characters to answer! Gut feel? Because it was personal #commschat

Rachel Miller 

 What traits (perhaps that Bell & Crosby displayed_ do you rate as most important for leaders? #commschat

jenny andersson 

RT  great point, I’ve heard nothing since & they need to continue the conversation #commschat


Mark Borkowski 

 Great questions, impossible to answer in tiny soundbites. #commschat

Mark Borkowski 

 Lynton Crosby & Lord Bell are past masters of control. – uber confident & stand by their beliefs . #commschat

jenny andersson 

  is there room for many diff approaches. Attack dog Greenpeace and quiet traditional engagement? #commschat

Rachel Miller 

A2) Great question, and needs longer than 140 characters to answer! Gut feel? Because it was personal #commschat

Meltwater 

MT  T2: Why did Lynton Crosby & Lord Bell have such a bullish reaction to headlines surrounding their lobbying brands? #commschat

Bel 

RT : You can discover more about a person in an hour of play than in a year of conversation. Plato #commschat

Sarah McNally 

 great point, I’ve heard nothing since & they need to continue the conversation #commschat

Mark Borkowski 

 Garnering support is a fine art, it rests on private, personal exchanges, rather than headline grabbing stunts #commschat

Rachel Miller 

Evening all, sorry I’m late. Note to followers: am now taking part in . Join in using this hashtag > #commschat

jenny andersson 

Greenpeace stunt could launch great career for young girl climber. Outdoor brand would sponsor her tho not quite the point! #commschat

Thorne PR 

 ….but little since, so an opportunity there perhaps? #commschat

CommsChat 

T2: T2: Why did Lynton Crosby & Lord Bell have such a bullish reaction to the toxic headlines surrounding their lobbying brands? #commschat

CommsChat 

Changing tack, we turn to politics… #commschat

Thorne PR 

 In 2006, WWF took Cameron to the Arctic & when he came to power he pledged to lead the ‘greenest Govt ever’ #commschat

Judy Gombita 

Word. RT  I am not sure it create change where it matters: in the board rooms. #commschat [or other stakeholders]

Luz dela Luz 

RT : RT  Our first topic: Was the Greenpeace #iceclimb an effective stunt? #commschat

Mark Borkowski 

  Agree. Although I am told there is another spectacular in the works, #Greenpeace #commschat

Mark Borkowski 

 I am not sure it create change where it matters: in the board rooms. #commschat

Eddie May 

 Ice climb made an impact on the day but like a lot of stunts, not much lasting impact #commschat

Meltwater 

MT  Stunt should act as a ‘spike’ w/in an overall strategy.A catalyst to support a push towards a comms objective. #commschat

Sarah McNally 

 interesting lots of media coverage but found little link to the cause. In this environment hard to get media notice #commschat

jenny andersson 

Agree MT “@MarkBorkowski: Try again.#Iceclimb did a ‘job” for Greenpeace. The challenge is to continue the Arctic conversation #commschat

Mark Borkowski 

  Stunts like this have always divided opinion. #commschat

jenny andersson 

Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective #commschat


Jen Picard 

  Agreed! If you do something that dangerous and nobody knows about it, what’s the point? #commschat

Mark Borkowski 

Whoops. Try again.#Iceclimb did a ‘job” for Greenpeace. The challenge is to continue the Arctic conversation #commschat

Jason Comer 

RT : You can discover more about a person in an hour of play than in a year of conversation. Plato #commschat

Jen Picard 

I hadn’t heard of it until just now, but it looks like it could have been a great way to get everyone’s attention. #commschat

CommsChat 

While we may remember the stunt, who remembers what it was for? Greenpeace, yes. But why? Maybe that makes something effective? #commschat

Adam 

 depends on the goal. You would expect coverage (eyeballs) and influence to be two key indicators of success #commschat

Mark Borkowski 

I thought the #ICECLIMB DID A JOB. THE #commschat

CommsChat 

RT   a shade over 1,700 views on YouTube. It was hardly Red Bull Stratos #commschat

Adam 

 a shade over 1,700 views on YouTube. It was hardly Red Bull Stratos #commschat


Thorne PR 

 Evening all. Well we’re still talking about it nearly a month on… #commschat

Meltwater 

RT  Our first topic: Was the Greenpeace #iceclimb an effective stunt? #commschat

CommsChat 

And my own question: What makes an effective stunt? #commschat

Jen Picard 

RT  We’ll take a look at publicity stunts, events public affairs and much more. #commschat


CommsChat 

Our first topic: Was the Greenpeace #iceclimb an effective stunt? #commschat

CommsChat 

Don’t forget to use the #commschat tag when posting. If it’s your first night, introduce yourself.

CommsChat 

We’ll take a look at publicity stunts, events public affairs and much more. #commschat


CommsChat 

Evening all, Brittany here. We’re joined by  tonight so be ready for a full, fun hour of publicity and PR talk #commschat