#CommsChat on communications in niche sectors

This week's chat

This week on #CommsChat, we’ll be joined by Neil Cardwell, PR executive at Digby Brown solicitors. We’ll be discussing the ins and outs of communications in professional services and other niche sectors. To read up on some of these sectors, check out Communicate magazine’s articles on transport and luxury brands.

  • What benefits can comms people bring to niche sectors?
  • Are there challenges introducing comms into sectors that previously haven’t had to talk about or sell themselves?
  • Is working with trade media, academic journals etc different from working with more mainstream media and journalists?
  • What challenges do communicators in niche sectors face?
  • What are your top tips for making technical subjects relevant and interesting to a wider audience?
  • Can it be difficult to make sector-specific comms experience relevant when applying for new roles or seeking career progression?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

Transcript of #CommsChat on video content

This week's chat

Last week’s chat examined the importance of video to brand communications and the use of different social video tools.

Some highlighted tweets:

  • @ncardwell Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications?
  • @jarrodwilliams the question should really be, does vine have longevity? video content is essential, atm vine is more about virality.
  • @PhilRumens Being able to set a G+ Hangout to On Air & broadcast it through YouTube has opened up a huge amount of possibilities
  • @adamrubins you can still tag video and optimise search potential. Video and images the most powerful social content
  • @DanielArda Vine seems a bit gimmicky, but let’s see if it has legs (Not literally)

And the full transcript:

 

Daniel Arda 

 Vine seems a bit gimmicky, but let’s see if it has legs (Not literally)#commschat

Neil Cardwell 

RT : As usual, look for transcript tomorrow. Next week we’ll be joined by one of our very own from #commschat. Stay tuned for det…

Montse Cano 

 Maybe! Thanks a lot for organising and to everyone else for the interesting chat. Good week all! #commschat

CommsChat 

As usual, look for transcript tomorrow. Next week we’ll be joined by one of our very own from #commschat. Stay tuned for details! Nite all

CommsChat 

RT  Some insurance cos. have made series of fun/ informative vids, many of them feat the same person in all of them. #commschat

Judy Gombita 

After following #CPRS2013 “virtually”  learned an awesome, alternative name for brand journalism/content marketing…. #commschat

Montse Cano 

 Some insurance companies have made series of fun/ informative vids, many of them feat the same person in all of them. #commschat

CommsChat 

I think that’s the hour. Thx to all who made it to the very end. Maybe vine-style video will take some time be embraced by comms? #commschat

Neil Cardwell 

 S1jobs, scottish recruiters, did a series of extreme urban cycle videos. Off-topic but branded, creative, memorable #commschat

Judy Gombita 

Speaking of coming  column, it’s about how #socialPR elements for a conference EXTEND the influence beyond event. #commschat

Judy Gombita 

My column publishing on Thurs.  points to  videos done for recent #CPRS2013 conference (housed on #commschat

Montse Cano 

RT : Ok so I guess our last topic is: What are some good examples/uses of effective branded video content? #commschat

CommsChat 

Ok so I guess our last topic is: What are some good examples/uses of effective branded video content? #commschat

CommsChat 

RT  you can still tag video and optimise search potential. Video and images the most powerful social content #commschat

Adam 

 you can still tag video and optimise search potential. Video and images the most powerful social content #commschat

CommsChat 

Also because you can’t search video in the same way that you can text, tweets, posts, etc. #commschat

Neil Cardwell 

  Excellent point. Given relative newness, cld be a skills/training gap for many (myself included!) #commschat

Montse Cano 

RT   #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat

Neil Cardwell 

RT    #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat

CommsChat 

Here’s a good one, T4: How does video content impact a brand’s SEO potential?#commschat

CommsChat 

  #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat

Neil Cardwell 

  I wonder if it is the concept some comms ppl dislike or a lack of platform/resources to use it? #commschat

Montse Cano 

 I didn’t know #video could be like Marmite, haha! It’s curious.#commschat

RachelCharltonDailey 

 I like Vine, but instagram video is easier to use and has more editing capabilities #commschat

RachelCharltonDailey 

 Simply put instagram added video to stay current and be better than twitter #commschat

CommsChat 

Yet, we see such great uses of video for IC through the IVCA and Communicate’s Storyboard feature  #commschat

CommsChat 

At #thebigyak I talked to many IC-ers who either loved or hated video. There didn’t seem to be a middle ground #commschat

i, for one, think 

RT : I for one, am a total Vine neophyte, but I do enjoy a good cat video… #commschat

CommsChat 

Any IC experts out there who want to use vine or already are? #commschat

Phil Rumens 

 Being able to set a G+ Hangout to On Air & broadcast it through YouTube has opened up a huge amount of possibilities #commschat

Neil Cardwell 

 Like all media, different channels for different purposes. Vine is informal and engaging, YT more set-piece channel #commschat

Montse Cano 

  True. Those bugs are killing the product. Shame.#commschat

CommsChat 

Strategy is important for all online content. T3 specifically looks at IC + vid: How can internal communicators use social video? #commschat

Steph Bennett 

 for me #Vine is easier to use until the instabugs are fixed. YouTube’s role is videos with real purpose not moments #commschat

Montse Cano 

 I guess YT is more established and versatile. It might depend on strategy and resources. #commschat

Steph Bennett 

  Agree. Love the edit on #Instagram but its still buggy. If either/both could master edits they’d win #commschat

CommsChat 

Why would a company choose to use #vine vs Instagram video vs Youtube vs its own internal networks? #commschat

Montse Cano 

   I reckon so. After all, we’re in early stages of this, so something else will come along. #commschat

Jarrod Williams 

  I know it’s one I the USPs, but I’d like more control over the functionality of #vine #commschat

Steph Bennett 

  I think it definitely has its place for those who want to share a ‘Moment’ vs a full on Vlog #commschat

Neil Cardwell 

RT   exactly, but will the short video appeal continue, or will it need frequent reboots. #commschat

Jarrod Williams 

  exactly, but will the short video appeal continue, or will it need frequent reboots. #commschat

Montse Cano 

   Time will say, but my guess is that they’ll evolve or something else will override it. #commschat

Jarrod Williams 

 at the moment, trendy. They mean brands can show some creativity. As for here to stay, I can’t see a long future. #commschat

CommsChat 

So let’s move on to T2: Will this impact brand communications? Content marketing?#commschat

Montse Cano 

 Haha, that’s really good. #commschat

Neil Cardwell 

  V.interesting distinction. Maybe here to stay but only as 1 type of online video communications? #commschat

Steph Bennett 

  Vine is to Twitter as InstaVideo is to Facebook. Short & Sweet vs For those who simply want more #commschat

CommsChat 

  Good question. Are mini Vine-esque video clips trendy or here to stay? #commschat

CommsChat 

So then the second part of the question: Why did Instagram choose to add video content sharing? #commschat

Jarrod Williams 

 the question should really be, does vine have longevity? video content is essential, atm vine is more about virality. #commschat

CommsChat 

RT  Photos convey an end result videos can show a process. I think this can add to integrity of brand communications? #commschat

Neil Cardwell 

Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications? #commschat

Steph Bennett 

 you can capture multiple elements in one view #commschat

Digital Impact Award 

RT  video adds that extra dimension that a photo only can’t convey #commschat

CommsChat 

What makes it different than sharing photos if you’re a brand? Why choose Vine?#commschat

Neil Cardwell 

RT   video adds that extra dimension that a photo only can’t convey #commschat

Jarrod Williams 

 video is integral to everything  do. That’s why we have  to keep our content current #commschat

Communicate Events 

RT : This evening’s #commschat is all about social video – #vineand new video on #instagram – join in, just started!

Steph Bennett 

 video adds that extra dimension that a photo only can’t convey#commschat

Neil Cardwell 

Hi all, i’m Neil, in-house PR. Bit of a beginner when it comes to actively using video in day-to-day comms but will contribute! #commschat

CommsChat 

  Buzzfeed also is big on not letting cat people feel like social pariahs haha http://t.co/6WTSWoXMz4 #commschat

CommsChat 

Hello out there…out there.. out there… #commschat

Montse Cano 

 A web psychologist mentioned that we like cats make us feel good while online. #commschat

Montse Cano 

RT : Tonight’s #commschat will be all about online video #content,#vine#instagram video and #IC. Join in tonight at 8 p.m. GMT.

Brittany Golob 

Comms friends, head over to #commschat for a chat on online video content.

Digital Impact Award 

This evening’s #commschat is all about social video – #vine and new video on#instagram – join in, just started!

CommsChat 

I for one, am a total Vine neophyte, but I do enjoy a good cat video… #commschat

CommsChat 

Our first topic is: Why has Instagram added video? What role in comms do Vine and video sharing already play? #commschat

CommsChat 

So as always, intro if its your first chat and don’t forget the hashtag #commschat

CommsChat 

We don’t have a guest tonight, but I think all of YOU will be more than happy to tweet about our topics. #commschat

CommsChat 

Evening all. Brittany here from Communicate. Tonight’s chat will be all about online video content. Get those fingers warmed up! #commschat
 

#CommsChat on online video content

This week's chat

Last week, Facebook announced that Instagram would feature a new video platform to enable the sharing of 15-second clips. Some may see this as a counter to Twitter’s Vine, others as the gradual take up of video content by social sites, still more as an attempt to monetise the behemoth photo-sharing site.

Tonight on #CommsChat we’ll explore social video content and what it means for communicators.

  • Why has Instagram added video?  What role in comms do Vine and video sharing already play?
  • Will this impact brand communications? Content marketing?
  • How can internal communicators use social video?
  • How does video content impact a brand’s SEO potential?
  • What are examples of effective branded video content?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

#CommsChat on IC with the big yak

This week's chat

On 21 June, 180 internal communications professionals will descend on Richmond to attend the big yak, the IC Crowd‘s first unconference.

“The agenda is set by you,” The IC Crowd says, “In true unconference (or free-to-attend conference if you prefer that name) style, you decide what the topics are and we will pull together the sessions for you with facilitators from across the industry. The way this works is we will have a wall and a huge stack of post-its and based on what you say are the hot topics, this will determine the sessions.”

On Monday, we’ll be joined by Rachel Miller (@allthingsIC), Jenni Wheller (@jenniwheller) and Dana Leeson (@theICcrowd) who will discuss the following topics:

  • On Sat we’re holding an unconference, #thebigyak, for IC pros. Why do you think this format is becoming popular?
  • We’re keen to discuss relevant topics at #thebigyak. What are the key trends in internal comms from your perspective?
  • Our friends at @VMAGroup will be offering career mentoring at #thebigyak. What’s your number one career question?
  • We think that discussing issues with peers is a great way to learn. What is your top networking tip?
  • What is your favourite comms-related quote?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

Transcript of #CommsChat on blogger outreach

This week's chat

Last week, joined by @hughforth from @theinkybee and @forthmetrics, #CommsChat explored the wide world of blogs. Blogging, as we learned, has a variety of manifestations and can benefit a business in intriguing ways. Check out some of the highlighted tweets from the hour:

  • hughforth 2 Earned media = Trust. Blogs have become a key consumer point of research for independent, trusted views
  • hughforth Then there is the big #seo angle. Google’s Panda/Penguin updates mean blogs have become crucial places for SEO friendly content
  • RichLeighPR agree w @hughforth, bloggers more likely to be experts. Usually passionate, but importantly, have niche audiences
  • Maxim_PR Actually, sometimes a little frightening how much influence bloggers have when they don’t subscribe to same rules as trad media
  • SiegelGale Building relationships with other bloggers and proving the value of your content.

And read the full transcript:

 

  part of the reason ours includes views. Seen blogs that aren’t part of website. Why drive people away from main site? #commschat -9:01 PM Jun 10th, 2013

  

 RT : A5) Final thought from me is that there are lots of good blogs around. My favs: http://t.co/6L4VBW0eXr#commschat -9:01 PM Jun 10th, 2013

  

 And that’s a wrap. G’nite from . See you next week! #commschat -9:01 PM Jun 10th, 2013

  

 Thanks  for tonight’s chat with . Good to see lots of familiar faces. Will be back with  next wk #commschat -9:01 PM Jun 10th, 2013

  

 Thoroughly enjoyable hour. Lots to think about and feeling somewhat inspired! #commschat -9:01 PM Jun 10th, 2013

  

 Many thanks to  for his insight, and to all you communicators, bloggers, etc. Transcript to be posted in AM, as always#commschat -9:01 PM Jun 10th, 2013

  

 Our hour seems to be up, friends. Hope everyone took away some hints at best practice when doing blogger outreach.#commschat -9:00 PM Jun 10th, 2013

  

 A5) Final thought from me is that there are lots of good blogs around. My favs: http://t.co/6L4VBW0eXr #commschat -9:00 PM Jun 10th, 2013

  

  Things can only get better! Seriously, the future is bright for bloggers. Going to get bigger and bigger#commschat -9:00 PM Jun 10th, 2013

  

   Great question. Pondering it ATM but think blog needs to have different tone, shorter flash-to-bang time#commschat -8:59 PM Jun 10th, 2013

  

 RT  for companies, whats the difference between having a blog and news/views section on their website? #commschat -8:58 PM Jun 10th, 2013

  

 So , words of wisdom to the many blog hopefuls out there? #commschat -8:58 PM Jun 10th, 2013

  

   but given our roles do overlap somewhat, it’d be nice if interviewees had a clue when it’s brought up! #commschat -8:58 PM Jun 10th, 2013

  

 Feels from the conversation that still lots of bloggers raw from their experience of bad practice. Room for improvement!#commschat -8:57 PM Jun 10th, 2013

  

  for companies, what’s the difference between having a blog and news/views section on their website? #commschat-8:57 PM Jun 10th, 2013

  

   no, I mean PR degrees/courses that speak nothing of the way PR can impact upon SEO. It is specialised… #commschat -8:57 PM Jun 10th, 2013

  

  true, from what I’ve observed you’re more likely to see the word client on their tweets than mentioned in blog posts#commschat -8:57 PM Jun 10th, 2013

  

  Forgive me — but that’s a bit simplistic. That’s not what I said at all. Sorry to have to dip out of #commschat earlier!-8:56 PM Jun 10th, 2013

  

   Using search operators, the simplest being KW+blog #commschat -8:56 PM Jun 10th, 2013

  

 Just five min left to share your thoughts about blogging and PR. Any last comments? #commschat -8:55 PM Jun 10th, 2013

  

 Always an interesting view on it from http://t.co/2nvwzybUOH #commschat -8:55 PM Jun 10th, 2013

  

   You mean that many do know about it? Previous marketers? SEO is to specialised. #commschat-8:55 PM Jun 10th, 2013

  

  sorry! i.e. not a ton of new PRs know much about metrics, etc, re: comment on SEO #commschat -8:55 PM Jun 10th, 2013

  

  you’ve lost me 🙂 #commschat -8:54 PM Jun 10th, 2013

  

  Or, from what I’ve learned at #amecsummitlast week, metrics and measurement #commschat -8:54 PM Jun 10th, 2013

  

  think it might take a little longer than five years but things are certainly changing and we must adapt #commschat -8:54 PM Jun 10th, 2013

  

 Bloggers also need to indicate when they are writing about a client ! Amazing how so many don’t “share” that fact.#commschat -8:54 PM Jun 10th, 2013

  

   It’s good to point out that it takes time. #commschat -8:54 PM Jun 10th, 2013

  

 Media and blogger relations, content marketing, digital outreach, link building, … #commschat -8:53 PM Jun 10th, 2013

  

   you may (or may not!) be surprised how few people enter PR with zero knowledge of search marketing/SEO #commschat -8:53 PM Jun 10th, 2013

  

 MT : Will the PR agency exist in it’s current guise in 5 years or is “integrated agency” coming with hybrid ‘PR’ pros?#commschat -8:53 PM Jun 10th, 2013

  

   Too much confusion out there!! SEO is something to take into account when doing marketing and PR. #commschat -8:52 PM Jun 10th, 2013

  

 A5> Will the PR agency exist in it’s current guise in 5 years time or is the “integrated agency” coming with hybrid ‘PR’ pro’s?#commschat -8:52 PM Jun 10th, 2013

  

 MT : Blogs are a great low profile way for orgs to seed position ahead of potential issues to show consistent messaging#commschat -8:52 PM Jun 10th, 2013

  

  feels like a convergence – both important, some SEOs I know relying more on good content and relationships (PR!)#commschat -8:51 PM Jun 10th, 2013

  

 A5. “All marketing is communication, but not all communication is marketing.” . Remember that in YOUR blog folks… #CommsChat -8:51 PM Jun 10th, 2013

  

 RT :Blurring + and +. I believe its becoming a question of how to take it. Still, specialists are needed,not just any1#commschat -8:50 PM Jun 10th, 2013

  

    Now there’s a man to tell us what “influence” really means!! 🙂 #commschat -8:50 PM Jun 10th, 2013

  

  Blurring + and +. I believe it’s becoming a question of how to take it. Still, specialists are needed,not just any1#commschat -8:50 PM Jun 10th, 2013

  

  you’re saying it’s not about technology, it’s about people? #commschat -8:49 PM Jun 10th, 2013

  

 RTGAIN has quite a high social ranking score but sells followers etc? #commschat -8:49 PM Jun 10th, 2013

  

 A5> Maybe different objectives, but means of getting there are merging – digital (influencer) outreach #commschat -8:49 PM Jun 10th, 2013

  

  many new client enquiries in last year relate to the way PR can aid SEO, as people look for clean, authoritative links#commschat -8:49 PM Jun 10th, 2013

  

 MT : Blogs also a great low profile way for orgs to seed position ahead of potential issues to show consistent messaging#commschat -8:48 PM Jun 10th, 2013

  

 A5) To know more about influence, I recommend following my fellow  social media panel member #commschat -8:48 PM Jun 10th, 2013

  

 A5) I think the PR/Marketing/SEO lines are blurring when it comes to customer-focused (i.e not corporate level) PR, Comms#commschat -8:48 PM Jun 10th, 2013

  

 A5> I would say there is heaps of commonality in digital PR, blogger outreach, influencer marketing, link building etc #commschat-8:48 PM Jun 10th, 2013

  

 A5) Big question! They all have to work together – no point in doing one without the other. But hasn’t it always been that way?#commschat -8:48 PM Jun 10th, 2013

  

  A5> I sit in none of these camps so can answer completely objectively #commschat -8:47 PM Jun 10th, 2013

  

 Blogs are also a great low profile way for orgs to seed position ahead of potential issues to show consistent messaging #commschat-8:47 PM Jun 10th, 2013

  

 A5. With the #MelbourneMandate, I think there is renewed vigour from public relations to NOT get “lumped in” with marketing.#CommsChat -8:47 PM Jun 10th, 2013

  

 RT : And finally T5: How are the lines blurring between PR, marketing and SEO? #commschat -8:46 PM Jun 10th, 2013

  

 Social capital scoring like Klout and Kred can help as an indictor but should not be taken as the sole determinant of influence#commschat -8:46 PM Jun 10th, 2013

  

 Have you seen  on Brand video ? In it distills what makes company work. Find employee bloggers mirror that #CommsChat -8:46 PM Jun 10th, 2013

  

 And finally T5: How are the lines blurring between PR, marketing and SEO? #commschat -8:46 PM Jun 10th, 2013

  

 There are just 15 minutes left of . Join in using this hashtag to follow the conversation > #commschat -8:45 PM Jun 10th, 2013

  

    Agree! 🙂 I have to say that I have only gone to an event. Got mixed feelings. #commschat-8:44 PM Jun 10th, 2013

  

 Exactly. Constant chatter doesn’t = influence >> MT hughforth: A4 If looking for popularity & level of social activity, maybe yes #commschat -8:44 PM Jun 10th, 2013

  

  so you see it as measurement? Find many understand “outputs” but confuse “outtakes” w/ (public relations) “outcomes.” #Commschat -8:44 PM Jun 10th, 2013

  

  Depends how far you can track analytics through – if all the way to sales, then possible to get ROI blog by blog#commschat -8:44 PM Jun 10th, 2013

  

  #commschat try UPChttp://t.co/imFlYR6ECN tackle many cultural issues including racism and bullying -8:44 PM Jun 10th, 2013

  

 Join the conversation over at #commschat! RT: A look at T4: Is “social scoring” helpful? #commschat-8:43 PM Jun 10th, 2013

  

  Interesting question…problem is, I don’t have a great one. Will be writing about metrics in July, let you know then!#commschat -8:43 PM Jun 10th, 2013

  

  welcomed the opp. from global PR guru. Thought harder about becoming a principal of the blog #CommsChat -8:43 PM Jun 10th, 2013

  

   Agreed. Planning ahead is always the best way to avoid probs. #commschat -8:43 PM Jun 10th, 2013

  

   as you say James, is of fleeting interest, but by no stretch the most important of metrics#commschat -8:43 PM Jun 10th, 2013

  

  I think  () would be first to agree. Certainly not my aim. Finding voice & sharing content was mine #commschat -8:43 PM Jun 10th, 2013

  

 A4) Like anything that attempts to measure ‘influence’, social scoring can be useful but never as a concrete measure #commschat -8:43 PM Jun 10th, 2013

  

  Forgive my ignorance, but how would metrics translate into return on investment? #commschat -8:42 PM Jun 10th, 2013

  

 A4> If looking for popularity and level of social activity, maybe yes. #commschat -8:42 PM Jun 10th, 2013

  

 What’s YOUR definition of “social scoring” ? I hear a few iterations. #CommsChat -8:42 PM Jun 10th, 2013

  

 A4> If looking for specific, contextual “influence”, often I would say the answer is NO! #commschat -8:42 PM Jun 10th, 2013

  

 RT  probably better known in#CommsChat by ….  -8:42 PM Jun 10th, 2013

  

 Useful for people with egos. Average person doesnt know/doesnt care RT : A look at T4: Is “social scoring” helpful? #commschat -8:41 PM Jun 10th, 2013

  

  Yes but taken with a pinch of salt. It can always be gamed #commschat -8:41 PM Jun 10th, 2013

  

   #commschat good to see that you thought long and hard about why you wanted to blog -8:41 PM Jun 10th, 2013

  

  probably better known in #CommsChat by….  -8:41 PM Jun 10th, 2013

  

   It’s not bad to get something in return, it’s just that I don’t believe that should be a blogger’s aim.#commschat -8:41 PM Jun 10th, 2013

  

  A4> ha! it gets a lot of stick, but it depends what you are trying to measure? #commschat -8:41 PM Jun 10th, 2013

  

  That’s such a great question. Can’t think of any off top of head but sure I could if I think/look hard enough#commschat -8:40 PM Jun 10th, 2013

  

 RT : A look at T4: Is “social scoring” helpful?#commschat -8:40 PM Jun 10th, 2013

  

 A look at T4: Is “social scoring” helpful? #commschat -8:40 PM Jun 10th, 2013

  

 RT  #commschat does employee generated content/blogs offer a more authentic means of driving cultural change?Any examples about it? -8:39 PM Jun 10th, 2013

  

 A3) Bloggers need to be honest & say when they’ve received goods/services.  (who started #commschat) is great example #commschat -8:39 PM Jun 10th, 2013

  

  Agreed! I always say if you can target 90% traffic from referrals, 10% Google, the #SEO will take care of itself#commschat -8:39 PM Jun 10th, 2013

  

 Keeping momentum – 30 day blogger useful. RT: T3: challenges in increasing blog outreach? best practice in outreach? #commschat -8:39 PM Jun 10th, 2013

  

 Definitely the focus . Unlike many blogs, is NOT about “marketing”  #CommsChat -8:39 PM Jun 10th, 2013

  

 A3> last part of process should not be forgotten: measurement. Easier in the digital world to track results, web traffic etc#commschat -8:38 PM Jun 10th, 2013

  

   It’s a bit of a sales pitch. 🙂#commschat -8:38 PM Jun 10th, 2013

  

 RT : Must be empathy Must think win-win Must provide compelling, interesting, RELEVANT content for bloggers’ audience #commschat -8:38 PM Jun 10th, 2013

  

  can think of blogs full of false claims that nobody is going to tackle as it draws attention.Lots of gd ones too tho!#commschat -8:37 PM Jun 10th, 2013

  

 B/c back in 2007  invited me to become part of the WORLD’S FIRST GLOBAL, collaborative PR blog#commschat -8:37 PM Jun 10th, 2013

  

 Must be empathy. Must think win-win. Must provide compelling, interesting, RELEVANT content for the blogger’s audience#commschat -8:37 PM Jun 10th, 2013

  

  Ermm, I had to do that once. Didn’t like the experience. #commschat -8:36 PM Jun 10th, 2013

  

  Yes, but if you take the top KW for a topic, bloggers who are building a good brand will always be near the top#commschat -8:36 PM Jun 10th, 2013

  

   yep – which is why I believe it’s important that bloggers opt-in, not out. Services shouldn’t scrape data #commschat -8:36 PM Jun 10th, 2013

  

 A3) Definitely . Funnily enough I don’t respond well to ‘Dear blogger’ either… 😉 #commschat -8:36 PM Jun 10th, 2013

  

  true #commschat -8:35 PM Jun 10th, 2013

  

  #commschat does employee generated content/blogs offer a more authentic means of driving cultural change?Any examples about it? -8:35 PM Jun 10th, 2013

  

 A2. The better bloggers are more likely to tell you when you are waaay off base. MSM will keep silent until review, etc. prints.#CommsChat -8:35 PM Jun 10th, 2013

  

  A familiar tale. And why the term “blogger outreach” has got such a bad rap. Education required! #commschat -8:35 PM Jun 10th, 2013

  

 RT : Think  that you should think long and hard ABOUT why you’re blogging first!http://t.co/MdCboG5eUO #Commschat c  -8:34 PM Jun 10th, 2013

  

 A)3 Agree with  approach must be personalised with proper research or relationship is lost before it’s even started #commschat -8:34 PM Jun 10th, 2013

  

 Also stop focusing so much on SEO, etc etc. Find the best voices aka writers, then refine from there. #commschat A3 -8:34 PM Jun 10th, 2013

  

    Makes sense! #commschat -8:34 PM Jun 10th, 2013

  

   why do you blog Judy?#commschat -8:34 PM Jun 10th, 2013

  

 Twitter can be a fantastic tool for starting a relationship with bloggers – follow and say hello #commschat -8:34 PM Jun 10th, 2013

  

  good point – although she’s high profile. Lots of bloggers go unnoticed by the masses (and maybe the law?)#commschat -8:34 PM Jun 10th, 2013

  

  For specific posts, maybe, but for consistency on a particular topic, not sure + lots of other variables#commschat -8:33 PM Jun 10th, 2013

  

 I’ve had this convo with . We write the type of posts WE want to read, first!  #Commschat -8:33 PM Jun 10th, 2013

  

 Repeating .. find the wonderful voices within your client companies, coach them. Stop outsourcing so much! #commschat A3-8:33 PM Jun 10th, 2013

  

   Not all bloggers want to hear from marketers. Very easy to ruin all the trust of your audience.#commschat -8:33 PM Jun 10th, 2013

  

 RT  Hi Helen here, i work in IC – it can give companies credibility if they involve trusted bloggers#commschat -8:33 PM Jun 10th, 2013

  

 A3) I get daily emails from people who’ve clearly never read my blog, claiming ‘this will be of interest’- key to do homework!#commschat -8:32 PM Jun 10th, 2013

  

 Think  that you should think long and hard ABOUT why you’re blogging first! http://t.co/MdCboG5eUO#Commschat c  -8:32 PM Jun 10th, 2013

  

 Google will always tell you who the best bloggers are – if they are doing everything right they’ll rank highly for their keywords#commschat -8:31 PM Jun 10th, 2013

  

 A3> the most important 2 things are RELATIONSHIPS and CONTENT – neither can be spammed or done overnight #commschat-8:31 PM Jun 10th, 2013

  

  to an extent, yes. I’m thinking legal mostly. Suspect bloggers can push the boundaries more easily #commschat-8:31 PM Jun 10th, 2013

  

  agree there’s a lot of time spent profiling so is a long term goal; but done well can work really hard for the brand#commschat -8:31 PM Jun 10th, 2013

  

   Couldn’t agree more.#commschat -8:30 PM Jun 10th, 2013

  

   isn’t blogging more about finding your voice than your audience? #commschat -8:30 PM Jun 10th, 2013

  

 First practical problem is finding relevant bloggers & sorting out which are the best. Partly why we built http://t.co/2ZB5EV5Y0d#commschat -8:29 PM Jun 10th, 2013

  

  but do journos still subscribe to those rules?#commschat -8:29 PM Jun 10th, 2013

  

 As a comm pro don’t limit your mindset and work to writing for …. Expand to cultivate the talent and natural voices for clients #commschat -8:29 PM Jun 10th, 2013

  

 Jim Grunig scared me off of (ever) using the “targeted” word . At least not for public relations.#Commschat -8:29 PM Jun 10th, 2013

  

 RT : A3> Getting beyond the traditional press release. Its about providing compelling, interesting, RELEVANT content#commschat -8:29 PM Jun 10th, 2013

  

  chat hi I’m Helen and new to the #commschatbut really interested in today’s topic -8:29 PM Jun 10th, 2013

  

  Building relationships with other bloggers and proving the value of your content. #commschat -8:29 PM Jun 10th, 2013

  

  b) marketers are finding the right bloggers to work with is crucial to improving the relationship #commschat 2/2-8:28 PM Jun 10th, 2013

  

 A3> Getting beyond the traditional press release. It’s about providing compelling, interesting, RELEVANT content #commschat -8:28 PM Jun 10th, 2013

  

 I make good living ghost-writing and ghost-blogging. The greatest fulfillment comes in finding and cultivating the bloggers w’in! #commschat -8:28 PM Jun 10th, 2013

  

 RT : A3> First issue is that it requires an investment of time, energy and patience – no quick wins here#commschat -8:28 PM Jun 10th, 2013

  

  blogger outreach is happening, just badly. Ensuring a) bloggers want to hear from marketers and… #commschat1/2 -8:27 PM Jun 10th, 2013

  

 RT  It does indeed. Many companies have employees with great blogs, both inside and outside orgs. #commschat -8:27 PM Jun 10th, 2013

  

 A3> First issue is that it requires an investment of time, energy and patience – no quick wins here #commschat -8:27 PM Jun 10th, 2013

  

 You get to know/trust the author and they get a reaction as a result RT , topic 1: Why are blogs on the up? #commschat -8:27 PM Jun 10th, 2013

  

 To me, the most important bit to remember is that bloggers don’t usually need an audience, but whoever contacts them.#commschat -8:26 PM Jun 10th, 2013

  

 Nice! RT  Did PR in Engineering construction. Blogs covered debate re: Govt/Private funding for projects better than MM#CommsChat -8:26 PM Jun 10th, 2013

  

 RT  It does indeed. Many companies have employees with great blogs, both inside and outside orgs. #commschat -8:26 PM Jun 10th, 2013

  

   Lots of people using  for left field things, eg quite a few authors finding book review bloggers#commschat -8:26 PM Jun 10th, 2013

  

   Don’t make it a sales pitch. Be open, explain that you’re bringing a product to mkt & need their help #commschat -8:26 PM Jun 10th, 2013

  

   thanks Rachel, good to see you on #commschat 🙂 -8:26 PM Jun 10th, 2013

  

  It does indeed. Many companies have employees with great blogs, both inside and outside orgs. #commschat-8:25 PM Jun 10th, 2013

  

 So now you have blog strategy, enter T3: What’re the challenges in increasing blogger outreach? What’s best practice in outreach? #commschat -8:25 PM Jun 10th, 2013

  

 Think best/most traffic in terms of “suitability” is prolly silent. Same folks “bantering” on your blog means little.#CommsChat -8:25 PM Jun 10th, 2013

  

   we don’t have a company blog actually! Not saying it’s always a bad thing by any means. #commschat-8:25 PM Jun 10th, 2013

  

 Hello! Sorry to be late. Cooking duties. 🙂 #commschat -8:25 PM Jun 10th, 2013

  

 RT : Hello #commschat-ers! Tonight, we’ll be joined by  who will discuss blogger outreach/#PR. Topics are here: http://t.co/bJnA4q6Ndt -8:24 PM Jun 10th, 2013

  

 Yep! 🙂 It happens! RT : Great question – echoed from me  – do you mean employees? #commschat -8:24 PM Jun 10th, 2013

  

 🙂  how influential is your blog in Kent? Influence can also be of a quality nature: w. very focused topics #CommsChat -8:23 PM Jun 10th, 2013

  

 Actually, sometimes a little frightening how much influence bloggers have when they don’t subscribe to same rules as trad media#commschat -8:23 PM Jun 10th, 2013

  

  “Community drivel” … ! Should be key for a blogger I would have thought. Not much point in blogging without one.#commschat -8:23 PM Jun 10th, 2013

  

 Errrr … yes. 🙂 RT  Interesting idea – do you mean encouraging employees to become bloggers?#commschat -8:23 PM Jun 10th, 2013

  

 Great question  – echoed from me – do you mean employees? #commschat -8:23 PM Jun 10th, 2013

  

  Thanks Rachel. How do you get around ‘here’s a sample, hope you like it, maybe you’ll write about it’ sales pitch? #commschat -8:23 PM Jun 10th, 2013

  

  T2 bringing personality to a brand#commschat -8:22 PM Jun 10th, 2013

  

 +1 RT : Bloggers drive referral traffic which is#SEO gold dust #commschat -8:22 PM Jun 10th, 2013

  

  Good on you Sir #commschat -8:22 PM Jun 10th, 2013

  

  Interesting idea – do you mean encouraging employees to become bloggers? #commschat -8:22 PM Jun 10th, 2013

  

 Example? RT  A2) I sector-specific PR, blogs invaluable in giving space to topics that don’t nec make mainstream media #commschat -8:21 PM Jun 10th, 2013

  

  Excellent point. 100% agree. #commschat -8:21 PM Jun 10th, 2013

  

 RT : Totally agree. Blogosphere has immense amount going on below the surface of traditional media. Key for niches#commschat -8:21 PM Jun 10th, 2013

  

 Bloggers drive referral traffic which is #SEO gold dust#commschat -8:21 PM Jun 10th, 2013

  

  🙂 thought given  I might be able to contribute (and of course, learn) too! #commschat -8:21 PM Jun 10th, 2013

  

  Know your market. Look for bloggers who are actively interested/have strong views on similar products/services#commschat -8:21 PM Jun 10th, 2013

  

  Totally agree. Blogosphere has immense amount going on below the surface of traditional media. Key for niches#commschat -8:21 PM Jun 10th, 2013

  

 Agree with  but not just sector specific, some bloggers have more influence in a geographic area than traditional media #commschat -8:21 PM Jun 10th, 2013

  

 Think both Trust AND Relationships are important re: blogging. Less convinced of the “community” drivel, though. Imprecise.#Commschat -8:20 PM Jun 10th, 2013

  

   Agreed! #commschat -8:20 PM Jun 10th, 2013

  

  Indeed! 🙂 Good to see you in #commschat-8:19 PM Jun 10th, 2013

  

 Benefit no.3 > it’s SEO again – no question that SEO’s are now interested in building quality links using blogger outreach#commschat -8:19 PM Jun 10th, 2013

  

 A2) Bloggers usually very informed, passionate, honest. Will tell your brand what it needs to hear to get where it wants to be!#commschat -8:19 PM Jun 10th, 2013

  

 RT  (targeting effectively, and appropriately, I should say, the key point there!) #commschat -8:19 PM Jun 10th, 2013

  

 Not so much working “with” bloggers (outside) but working with those who develop bloggers INSIDE. #commschat -8:19 PM Jun 10th, 2013

  

 RT : + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:19 PM Jun 10th, 2013

  

 MT : In sector-specific PR, blogs invaluable in giving space to topics that dont necc make mainstream media#commschat -8:19 PM Jun 10th, 2013

  

  (targeting effectively, and appropriately, I should say, the key point there!) #commschat -8:18 PM Jun 10th, 2013

  

 RT  Hi Helen here, i work in IC – it can give companies credibility if they involve trusted bloggers#commschat -8:18 PM Jun 10th, 2013

  

 Also the ability to be precise: rifle-shot target audience – no more “spray and pray”!! #commschat -8:18 PM Jun 10th, 2013

  

 A2) From my experience in sector-specific PR, blogs invaluable in giving space to topics that don’t necc make mainstream media #commschat -8:18 PM Jun 10th, 2013

  

  Hi Rachel, how do you think best for small co’s to encourage bloggers to write about their products? #commschat-8:18 PM Jun 10th, 2013

  

 Meh  know  and I keep getting DISGRACEFUL “agency pitches” for . Think it’s a biz OR media! #commschat -8:17 PM Jun 10th, 2013

  

 RT : Nielsen data suggests trust in online customer opinions is 70%, vastly outstripping traditional media.#commschat -8:17 PM Jun 10th, 2013

  

 Ok, T2 benefit 1 Creating loyal communities & brand advocates that can share your messages better than a brand could on its own #commschat -8:17 PM Jun 10th, 2013

  

 RT : 2 big benefits to companies when targeting effectively = blogger authority and influence within a community #commschat -8:17 PM Jun 10th, 2013

  

 Hi guys, I’m James and a bit late to #commschat -8:16 PM Jun 10th, 2013

  

 A2) Benefits to companies = opportunity for honest feedback. Both good + bad. Needs to be authentic – don’t just choose fans! #commschat -8:16 PM Jun 10th, 2013

  

  2 big benefits to companies when targeting effectively = blogger authority and influence within a community#commschat -8:16 PM Jun 10th, 2013

  

  Hi Helen here, i work in IC – it can give companies credibility if they involve trusted bloggers #commschat -8:16 PM Jun 10th, 2013

  

 . b/c of: The intersection of PR & journalism in the digital age http://t.co/jgTO9YX5x3 Ira Basen speaking at#CPRS2013 #CommsChat -8:16 PM Jun 10th, 2013

  

  Depends whose blogging. A corporate, yes. But possible to have a much broader, independent opinion #commschat-8:15 PM Jun 10th, 2013

  

 RT : So let’s move into T2: What are the benefits to companies of working with bloggers? #commschat -8:15 PM Jun 10th, 2013

  

  gd point. My husband runs a geeky blog and will accept guest posts when he feels it will benefit his readers#commschat -8:15 PM Jun 10th, 2013

  

  Also because a blog is one of the best, easiest and most affordable mediums to promote their messages authentically? #commschat -8:14 PM Jun 10th, 2013

  

 So let’s move into T2: What are the benefits to companies of working with bloggers? #commschat -8:14 PM Jun 10th, 2013

  

 Don’t you think  ownership of channel/blog must come w/ intent, a content plan & managed expectations of stakeholders? #CommsChat -8:14 PM Jun 10th, 2013

  

 RT : + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:13 PM Jun 10th, 2013

  

 Evening , welcome along #commschat -8:13 PM Jun 10th, 2013

  

 A1) As a keen Internal Comms blogger since 09, I agree with having voice heard, but I offer guest posts to hear from others too#commschat -8:13 PM Jun 10th, 2013

  

  ahh, I know. Wrote about it in March! just a shorthand : ) #commschat -8:12 PM Jun 10th, 2013

  

  think view from many bloggers is ‘you guys are getting paid but…’ #commschat -8:12 PM Jun 10th, 2013

  

 Still all driven by the consumer: in the digital world they seek trusted, independent, expert opinion; and blogs can provide that#commschat -8:12 PM Jun 10th, 2013

  

 Hi all at #commschat, sorry I’m late. -8:12 PM Jun 10th, 2013

  

 MT : blogging being on the up very much part of trend towards/consumer desire for personal, human, unfiltered content #commschat -8:11 PM Jun 10th, 2013

  

 Thanks . I prefer to call it “brand journalism” (rather than “content marketing”). Not all communication is marketing.#CommsChat -8:11 PM Jun 10th, 2013

  

 A1) That’s true . Google Authorship also helps bloggers be recognised for content https://t.co/vUl3D4fEmO#commschat -8:11 PM Jun 10th, 2013

  

 A1) For me, blogging being on the up very much part of trend towards / consumer desire for personal, human, unfiltered content #commschat -8:10 PM Jun 10th, 2013

  

 RT : + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:10 PM Jun 10th, 2013

  

  Good question. It needs to be win-win. Approach to a blogger must be perfect for your audience, adding value#commschat -8:10 PM Jun 10th, 2013

  

  That’s a good point, especially re: rise of content/content marketing #commschat -8:09 PM Jun 10th, 2013

  

 + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:09 PM Jun 10th, 2013

  

 Believe (corporate/agency) blogs are on the rise because it is 100 PER CENT “owned” social real estate. Not 3rd party or walled.#CommsChat -8:09 PM Jun 10th, 2013

  

 Anyone can blog – it gives people a voice that they otherwise wouldn’t have. Not everyone can be a journo but we can all blog #commschat -8:09 PM Jun 10th, 2013

  

 Hi  and  🙂 #commschat -8:08 PM Jun 10th, 2013

  

 From a blogger’s p.o.v: why should I engage with a PR when they want me to advertise their content (usually free)?#commschat -8:08 PM Jun 10th, 2013

  

  agree w , bloggers more likely to be experts. Usually passionate, but importantly, have niche audiences #commschat -8:08 PM Jun 10th, 2013

  

 MT : there is #seo angle. Googles Panda/Penguin updates mean blogs have become crucial places for SEO friendly content #commschat -8:08 PM Jun 10th, 2013

  

 Google now values engagement and activity (perfect for blogs) much higher than it does low-quality links, so blogs are key#commschat -8:08 PM Jun 10th, 2013

  

  interesting! I’m sure there are a lot of chatters with thoughts on #SEO… #commschat -8:08 PM Jun 10th, 2013

  

 RT : A1) I think blogs are on the rise because people increasingly trust the content and the authors #commschat -8:08 PM Jun 10th, 2013

  

 A1) There are always new features being added to platforms like WordPress, enabling bloggers to present/share their thoughts well#commschat -8:08 PM Jun 10th, 2013

  

 I think having accessible technology helps when launching/embedding blogs too – make easy for people to blog and connect #commschat -8:07 PM Jun 10th, 2013

  

 RT : So first off, , topic one: Why are blogs on the up and up? #commschat -8:07 PM Jun 10th, 2013

  

 RT : Earned media = Trust. Blogs have become a key consumer point of research for independent, trusted views#commschat -8:07 PM Jun 10th, 2013

  

 Hello #commschat. I’m Rachel, tweeting on behalf of PR agency Maxim. Followers – please mute the hashtag if not interested.-8:07 PM Jun 10th, 2013

  

 Then there is the big #seo angle. Google’s Panda/Penguin updates mean blogs have become crucial places for SEO friendly content #commschat -8:06 PM Jun 10th, 2013

  

 Evening folks, I’m Neil, work in professional services PR. Looking forward to taking part this evening #commschat -8:06 PM Jun 10th, 2013

  

 RT : Nielsen data suggests trust in online customer opinions is 70%, vastly outstripping traditional media.#commschat -8:06 PM Jun 10th, 2013

  

 What do others think too? What’s new with blogs/blogging? #commschat -8:06 PM Jun 10th, 2013

  

 A1) I think blogs are on the rise because people increasingly trust the content and the authors #commschat -8:06 PM Jun 10th, 2013

  

 Nielsen data suggests trust in online customer opinions is 70%, vastly outstripping traditional media. #commschat -8:05 PM Jun 10th, 2013

  

  2 Earned media = Trust. Blogs have become a key consumer point of research for independent, trusted views#commschat -8:05 PM Jun 10th, 2013

  

  Hi Daniel, good to see you here #commschat-8:05 PM Jun 10th, 2013

  

  hi, I’m Rich. I work in PR, blog and am also the co-founder of blogger outreach database service #commschat -8:05 PM Jun 10th, 2013

  

  Ok, well, 2 perspectives. 1 They have become the engine that drives ideas on the Internet. The realm of experts#commschat -8:04 PM Jun 10th, 2013

  

 Hi all, I’m Rachel. Note to followers: I’m taking part in#commschat for next hr http://t.co/E1YzbCqGrO You can join in using#commschat -8:03 PM Jun 10th, 2013

  

 It’s time to chat. #commschat style! -8:03 PM Jun 10th, 2013

  

 So first off, , topic one: Why are blogs on the up and up? #commschat -8:02 PM Jun 10th, 2013

  

 As a reminder, plz intro yourself on first tweet and don’t forget to include the tag #commschat -8:02 PM Jun 10th, 2013

  

   don’t forget the #commschattag! -8:02 PM Jun 10th, 2013

  

    with the hashtag this time! #commschat Thanks for the invite. It’s great to be here. -8:02 PM Jun 10th, 2013

  

 Our guest joins us from  and and will help us take a look at blogger outreach in the PR profession.#commschat -8:01 PM Jun 10th, 2013

  

 Evening all, Brittany here from Communicate with a blog, PR and definitely fantastic #commschat with guest #commschat -8:00 PM Jun 10th, 2013

 

#Commschat on blogger outreach

This week's chat

This week on #CommsChat, we’ll be joined by the founder of Forth Metrics (@forthmetrics) and Inky Bee (@theinkybee), Hugh Anderson (@hughforth). Anderson works in metrics and measurement and in blogger outreach for the PR community. Inky Bee allows communications professionals to access and track blog coverage of their campaigns.

We’ll be looking at the rise of blogging and its relation to PR. The topics are:

 

  • Why are blogs on the up and up?
  • What are the benefits to companies of working with bloggers?
  • What are the challenges in increasing blogger outreach? What is best practice in outreach?
  • Is “social scoring” helpful?
  • How are the lines blurring between PR, marketing and SEO

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

 

Transcript of #CommsChat with PR Academy

This week's chat

Last week, Kevin Ruck, the co-founder of the PR Academy (@pracademy), one of the leading PR training and qualifications providers, joined us on #CommsChat. Find out what instructors, PR professionals and current and former students had to say below.

 

  • @pracademy More employers are asking, though not always insisting, on a qualification.
  • @PeterMBarrett Specialist, non-mandatory quals (in any industry) demonstrate a hunger and work ethic that employers admire
  • @pracademy Students often tell us that their credibility and confidence grows from studying and applying the learning.
  • @Wordyrapper Never underestimate the power of the added confidence – and of having a comms toolkit.
  • ‏@ncardwell Still a perception, I think, that PR ‘isn’t for everyone’. It is. Training orgs can show young people that.
  • @pracademy Most people tend to choose a marketing or a PR career path, though the lines are really blurring now with
  • @pracademy Strategic planning and measurement have been the ‘Achilles heel’ of #communication and #PR disciplines for some time now.

Take a look at the full transcript:

 

  1. And now, back to the awards. Once again, thanks to all.

  2. Really enjoyable discussion which has given me ideas and lots to ponder! Thanks to all, have a great week!

  3. A big thanks to all for taking part tonight. I’ve been Andrew, you’ve been CommsChat. Kevin’s been our guest tonight

  4. good to chat with some new contacts tonight, been a while since I took part 🙂

  5. RT : And as highlighted here, understanding how supports overall business strategy and reputation.

  6. This flexibility will be key to fit in with people’s lives.

  7. And, as the big hand ticks up to the top of the clock, so we reach the end of tonight’s

  8. RT : And online learning so that students can choose when to study in their own time. // agree, also remote contact

  9. T5: I’d like to see PR/Comms quals to introduce people to the industry in school/college, not just at uni, work

  10. And as highlighted here, understanding how supports overall business strategy and reputation.

  11. Thanks and have a good week, All!

  12. And online learning so that students can choose when to study in their own time.

  13. RT : Strategic planning and measurement have been the ‘Achilles heel’ of and disciplines .. //yes!

  14. maybe portfolio course and training that can build up to recognised qual overtime PR MBA?

  15. Strategic planning and measurement have been the ‘Achilles heel’ of and disciplines for some time now.

  16. RT : Future is more specialist qualifications and then learning how to integrate them at a higher strategic level.

  17. RT : T5 obviously I would like to see more collaboration with Universities

  18. Future is more specialist qualifications and then learning how to integrate them at a higher strategic level.

  19. RT : My temporary office at the awards whilst also running tonight’s

  20. T5 obviously I would like to see more collaboration with Universities

  21. More positive. More professional. More powerful. And something else beginning with ‘p’. 🙂

  22. My temporary office at the awards whilst also running tonight’s

  23. More specialist, more general, more trade body associated, etc? What next for training & qualifications?

  24. specialist qualifications give you a far greater depth of knowledge.

  25. Topic five – What does the future look like for PR training?

  26. With six more minutes left to go, let’s move to topic 5

  27. CIPR internal comms diploma from . Liked that it was at Masters level as I knew it would stretch my brain.

  28. RT : Totally agree. These days, we need a varied skillset to overcome issues.

  29. look closely at the content of all qualifications to see if you could benefit from a different one.

  30. RT : yes it does, my previous manager included it in my positions job desc, seeing its benefits in me

  31. following ‘s Q – where do specialist qualifications come to play?

  32. yes it does, my previous manager included it in my position’s job desc, seeing its benefits in me

  33. RT : “I think is one of the most exciting places to be right now …..” and very corp comms

  34. RT : Hi, I have Melcrum qualifications. Will I need CIPR or IoIC as well? Good Q!

  35. absolutely, that is the real challenge and we cover this in our courses.

  36. I think is one of the most exciting places to be right now – but perhaps that because I love what I do.

  37. Totally agree. These days, we need a varied skillset to overcome issues.

  38. Good point! Effective PR / Comms needs practitioners to ‘get’ business/sector

  39. Hi, here. I have Melcrum qualifications. Will I need CIPR or IoIC as well?

  40. The skills needed for both are complementary. Integrating them is a skill in itself.

  41. whoops, meant to say that’s WHY we exist. I’m the one in need of my glasses

  42. RT : Everything is converging. –> hopefully so, that’s what we exist.

  43. meant PR in job title oops I need new specs too!

  44. Everything is converging. Or maybe I just need new glasses … 🙂

  45. I don’t think a career is totally set by either a marketing or PR path now, it’s how they are integrated that matters.

  46. agree worked in the industry over 25 years never had P in job title always comms

  47. RT : Not necessarily. The portfolio career has become the norm. Ive been in marketing PR, & internal comms, so far ..

  48. So, here’s a quick question to all. What qualification do you have and what made you go for it? RT to yr followers, too

  49. Not necessarily. The ‘portfolio’ career has become the norm. I’ve been in marketing PR, and internal comms, so far …

  50. Most people tend to choose a marketing or a PR career path, though the lines are really blurring now with

  51. RT : There are different awarding bodies for qualifications such as // & Unis!

  52. RT : There are different awarding bodies for qualifications such as

  53. There are different awarding bodies for qualifications such as