Transcript of #CommsChat on multilingual tweeting

This week's chat

Last week’s #CommsChat took an interesting look at the use of language on Twitter. We were joined by Chris Woods (@chrismwoods) from Hanover, who has developed a programme of simultaneous multilingual tweeting. Throughout the hour we heard from others on the way social media is used everywhere from Finland to Wales to China.

Take a look at some highlighted tweets:

@chrismwoods Multilingual tweeting: Using Twitter to engage with your organisation’s customers or stakeholders in their own language

@Helenw7 It can make employees feel valued and ‘part of the wider team’ if global companies recognise diff language

@vysia you get more meaningful interactions, like going on abroad and trying to speak a native language. Natives > receptive

@jgombita A3. It’s one thing to claim you are a multinational company, it’s another thing to demonstrate it to stakeholders thru tweets!

@Marshallmedia diddorol iawn heno o safbwynt ieithyddol – very interesting #commschat tonight looking at language.

@chrismwoods Do you value customers & stakeholders more if they speak English? Probably no. So tweet their language

And the full transcript


  

 RT   they can be a rare breed! hard to find and difficult to hold on to… #commschat -9:01 PM Feb 25th, 2013

  

 Head spinning RT :It also depends on situation say Paraguay uses Spanish & Guarani, locally you can use both on Twitter #commschat -9:00 PM Feb 25th, 2013

  

 Many thx to  for a very interesting chat tonight. Hope you learned as much as I did. As always, transcript up in AM #commschat -9:00 PM Feb 25th, 2013

  

    they can be a rare breed! hard to find and difficult to hold on to… #commschat-9:00 PM Feb 25th, 2013

  

  I’d monitor that very closely, the written word doesn’t have any connotations! #commschat -8:59 PM Feb 25th, 2013

  

 wow the hour’s gone by v quickly tonight! And unlike the Oscars, #commschat does not run over its allotted time…#commschat -8:59 PM Feb 25th, 2013

  

   that’s a very good point and that’s why it’s most important that social media teams don’t sit silos. #CommsChat -8:58 PM Feb 25th, 2013

  

 RT   yes, though remember it’s fallible as it doesn’t detect cultural nuances, or sarcasm #commschat -8:58 PM Feb 25th, 2013

  

   But only to monitor.. All posts and replies are from Polish speaking staff.. V.important#commschat -8:57 PM Feb 25th, 2013

  

  Not a mess. It’s the same if you operate offline. You are a company but have diff. ppl to spk to diff customers #CommsChat -8:57 PM Feb 25th, 2013

  

    Precisely. I’d use someone who can speak both languages #commschat -8:57 PM Feb 25th, 2013

  

   yes, though remember it’s fallible as it doesn’t detect cultural nuances, or sarcasm#commschat -8:56 PM Feb 25th, 2013

  

 RT : Agreed! RT why not create prelaunch buzz, in local language, through twitter?#commschat -8:55 PM Feb 25th, 2013

  

  It depends what kind of people you are engaging. If customers then multiple accounts. If stakeholders of an int. org,1. #CommsChat -8:55 PM Feb 25th, 2013

  

 Agreed! RT  why not create prelaunch buzz, in local language, through twitter? #commschat-8:54 PM Feb 25th, 2013

  

  that way you proactively manage upfront your ‘first impressions’ on the new market #commschat -8:54 PM Feb 25th, 2013

  

   Agree. I manage several social media accounts including a Polish fb page. Rely on google translate. #commschat -8:54 PM Feb 25th, 2013

  

  why not create prelaunch buzz, in local language, through twitter? #commschat -8:53 PM Feb 25th, 2013

  

   thanks! #CommsChat -8:53 PM Feb 25th, 2013

  

    What a mess! I guess it can be done if both languages are similar. Not advisable.#commschat -8:53 PM Feb 25th, 2013

  

 RT   Google translate is good for listening but not for tweeting! #CommsChat -8:53 PM Feb 25th, 2013

  

 RT   Google translate is good for listening but not for tweeting!#CommsChat -8:52 PM Feb 25th, 2013

  

   very good point – important that the twitter handlers communicate and make sure messages are synced #commschat -8:52 PM Feb 25th, 2013

  

 RT   Google translate is good for listening but not for tweeting! #CommsChat -8:52 PM Feb 25th, 2013

  

 With #socialmedia u can have a presence in a new mkt before u arrive there. Test proposition without a focus group.#CommsChat  -8:52 PM Feb 25th, 2013

  

    Google translate is good for listening but not for tweeting! #CommsChat -8:51 PM Feb 25th, 2013

  

    What do you recommend? #CommsChat -8:51 PM Feb 25th, 2013

  

 Anyone have thoughts on businesses accessing new and/or emerging markets via multilingual social media?#commschat -8:51 PM Feb 25th, 2013

  

   I meant (a) Spanish Twitter account listens to (b) French account but replies to Spanish Tweets using (a). #CommsChat -8:49 PM Feb 25th, 2013

  

  Would be quite interesting to see how a travel hub/airline company, eg, Heathrow, can implement multilingual tweeting #commschat -8:49 PM Feb 25th, 2013

  

 How to decide best use of resources , whether multiple accounts or crossfeed stream. Which process easier to manage? #commschat -8:49 PM Feb 25th, 2013

  

 . English is a very dominant language in Wales. But Tere seems to be a growth in the number tweeting in Welsh of late. #commschat -8:48 PM Feb 25th, 2013

  

 Interesting… MT : Google Translate is an important tool for a social media manager. Helps listening at least. #commschat -8:48 PM Feb 25th, 2013

  

 RT   Definitely agree. A lot gets lost in translation. Need to be VERY culturally aware#commschat -8:48 PM Feb 25th, 2013

  

   I agree. However, Google Translate is an important tool for a social media manager. Helps listening at least. #CommsChat -8:47 PM Feb 25th, 2013

  

  for a business like yours it makes sense because you work in different markets and ppl can follow their local feed#commschat -8:47 PM Feb 25th, 2013

  

  thanks for coming to my #commschat rescue Josh with dual language  example. -8:47 PM Feb 25th, 2013

  

 RT : It depends on what your co. or organisation is doing/targeting. Sometimes doesn’t make sense to have several streams #commschat -8:47 PM Feb 25th, 2013

  

 Last topic, but an important one from the corporate perspective: How can social media ease the transition into new markets? #commschat -8:46 PM Feb 25th, 2013

  

  wow, multiples! Impressive. Found another dual gov’t:  . See Terms of Use!http://t.co/yT7Y5TpHLJ #commschat -8:46 PM Feb 25th, 2013

  

 RT : RT : Curious, whats more common, a single feed or dual/multiples? For example, and  #commschat -8:46 PM Feb 25th, 2013

  

   hrm, as one off maybe yes, but if done regularly can be frustrating sifting through a multilingual feed #commschat -8:46 PM Feb 25th, 2013

  

 Interesting discussion of the need for orgs to use a foreign language to reach out to new audiences at their level#CommsChat -8:45 PM Feb 25th, 2013

  

 I guess in the dual v separate debate it matters if the feeds are in separate geographical spaces or not #commschat -8:45 PM Feb 25th, 2013

  

 RT #commschat dual language feeds v separate monolingual feeds always raise passions in Wales, several examples of both exist here.  -8:44 PM Feb 25th, 2013

  

   Definitely agree. A lot gets lost in translation. Need to be VERY culturally aware #commschat -8:44 PM Feb 25th, 2013

  

 RT  #commschat there’s nothing more annoying than reading “Google-translated messages”. It’s important to have native speakers -8:44 PM Feb 25th, 2013

  

 #commschat dual language feeds v separate monolingual feeds always raise passions in Wales, several examples of both exist here.  -8:44 PM Feb 25th, 2013

  

   drop me a line with your email#commschat -8:44 PM Feb 25th, 2013

  

  I think duel/multiples are becoming the norm. But that doesn’t mean that orgs/brands shouldn’t answer cross feed. #CommsChat -8:43 PM Feb 25th, 2013

  

  #commschat there’s nothing more annoying than reading “Google-translated messages”. It’s important to have native speakers -8:42 PM Feb 25th, 2013

  

 RT #commschat also have fully bilingual weather service via  (S4Cweather) on twitter and online http://t.co/WnfaaFJBCb -8:42 PM Feb 25th, 2013

  

   That’d be really useful. Interested in JBRIC Cheers! #commschat -8:42 PM Feb 25th, 2013

  

  I’d say the latter, I currently work at and we have several streams … #commschat -8:42 PM Feb 25th, 2013

  

 Culture is very important. Orgs have to be prepared to break out of corp speak on social eg http://t.co/ZPLMmhPG3k#CommsChat  -8:42 PM Feb 25th, 2013

  

 RT : Curious, whats more common, a single feed or dual/multiples? For example,  and #commschat -8:42 PM Feb 25th, 2013

  

  I have one that, ironically, just started to follow today:  #commschat -8:41 PM Feb 25th, 2013

  

    Nice one. Thanks! #commschat -8:40 PM Feb 25th, 2013

  

 Curious, what’s more common, a single feed or dual/multiples? For example,  and #commschat -8:40 PM Feb 25th, 2013

  

 RT    I forgot to use #CommsChat in previous tweet. Here’s an example: http://t.co/erE6xtG6oF -8:39 PM Feb 25th, 2013

  

 #commschat also have fully bilingual weather service via  (S4Cweather) on twitter and onlinehttp://t.co/WnfaaFJBCb -8:39 PM Feb 25th, 2013

  

 One for the #commschat participants this evening.http://t.co/KG9EStFJm3 -8:39 PM Feb 25th, 2013

  

 #commschat  People are more likely to follow your company when you tweet in their language and provide relevant local updates -8:38 PM Feb 25th, 2013

  

 I guess we’re already addressing T4: What role does language and culture play in a company’s use of social media?#commschat -8:38 PM Feb 25th, 2013

  

     I forgot to use #CommsChat in previous tweet. Here’s an example:http://t.co/erE6xtG6oF -8:38 PM Feb 25th, 2013

  

    Fair enough. I didn’t know. Any examples? #commschat -8:38 PM Feb 25th, 2013

  

    exactly – know your audience, who they are, and where they congregate, basically the 5W and 1H #commschat -8:37 PM Feb 25th, 2013

  

    same as twitter with added benefits of adding emoticons, img, music, video files in every post #commschat -8:36 PM Feb 25th, 2013

  

 RT #commschat diddorol iawn heno o safbwynt ieithyddol – very interesting #commschat tonight looking at language. -8:36 PM Feb 25th, 2013

  

 RT #commschat diddorol iawn heno o safbwynt ieithyddol – very interesting #commschat tonight looking at language. -8:35 PM Feb 25th, 2013

  

   On community? #commschatAny demographics you can share? -8:35 PM Feb 25th, 2013

  

   To target your audience better, you also need to know their behaviour, psychology as well as your own biz. #commschat -8:35 PM Feb 25th, 2013

  

 RT   also the Chinese written language is standardised #commschat -8:34 PM Feb 25th, 2013

  

 #commschat diddorol iawn heno o safbwynt ieithyddol – very interesting #commschat tonight looking at language. -8:34 PM Feb 25th, 2013

  

  How does that help improve the company’s comms? Why does it use both languages? #commschat-8:34 PM Feb 25th, 2013

  

 RT  I tweet in Welsh and English as does the company I work for  #commschat -8:34 PM Feb 25th, 2013

  

   Not as popular as doesn’t have the same breath eg: Twitter more available. Depends on community #commschat -8:34 PM Feb 25th, 2013

  

 RT   Thanks Chris! I have to also give credit to the rest of the team too! #commschat -8:33 PM Feb 25th, 2013

  

    OK! How many character are allowed with and without links? #commschat -8:33 PM Feb 25th, 2013

  

 If an org has a product to sell or a reputation to build among non-English speakers, it should consider multilingual tweeting. #CommsChat -8:33 PM Feb 25th, 2013

  

 MT : Its one thing to claim you’re a multinational company, another thing to demonstrate it to stakeholders thru tweets! #commschat -8:33 PM Feb 25th, 2013

  

    Thanks Chris! I have to also give credit to the rest of the team too!#commschat -8:33 PM Feb 25th, 2013

  

  I tweet in Welsh and English as does the company I work for  #commschat -8:32 PM Feb 25th, 2013

  

    also the Chinese written language is standardised #commschat -8:32 PM Feb 25th, 2013

  

 A3. It’s one thing to claim you are a multinational company, it’s another thing to demonstrate it to stakeholders thru tweets! #commschat -8:32 PM Feb 25th, 2013

  

 Where are your future growth markets? UK? More likely Brazil, Mexico, China, Russia. Tweet so they can understand.#CommsChat  -8:32 PM Feb 25th, 2013

  

  Yes I agree. Myself, I’m no linguist. I’ve just worked with some brilliant people such as  #CommsChat -8:31 PM Feb 25th, 2013

  

    agree, Chinese speakers would understand the concept based on cultural understanding #commschat -8:31 PM Feb 25th, 2013

  

 Topic 3 is similar: How can this multilingual tweeting be beneficial to companies with international stakeholders?#commschat -8:30 PM Feb 25th, 2013

  

 RT  IMHO one of the best use of multilingual twitter was ‘s feed during the Japan earthquake #commschat -8:29 PM Feb 25th, 2013

  

 Appealing to Canuck colleagues for fast pointer to a company/gov’t account tweeting in both English & French (regularly). Hashtag #commschat -8:29 PM Feb 25th, 2013

  

  Not sure, maybe  knows?#commschat -8:29 PM Feb 25th, 2013

  

   very impressive!#CommsChat -8:29 PM Feb 25th, 2013

  

 RT  Is Weibo popular with Chinese community outside China? #commschat -8:28 PM Feb 25th, 2013

  

  Being relevant & meaningful to earn loyalty & return sales/visits & recommendation. #commschat -8:27 PM Feb 25th, 2013

  

 . also (2) can fit lots into 140 characters in Mandarin. (3) people are more scared to complain on Weibo (or in China). #CommsChat -8:27 PM Feb 25th, 2013

  

 Cool! MT : Found one! The Welsh Government tweet both in Welsh and English >  #commschat -8:27 PM Feb 25th, 2013

  

  I would assume that speakers of Mandarin/Cantonese would grasp the concept, Twitter & elsewhere c   #commschat -8:27 PM Feb 25th, 2013

  

  she updated both J and non J speakers and acted as a translator, updating both parties #commschat -8:27 PM Feb 25th, 2013

  

   Found one! The Welsh Government tweet both in Welsh and English >  \ #commschat -8:27 PM Feb 25th, 2013

  

  Is Weibo popular with Chinese community outside China? #commschat -8:27 PM Feb 25th, 2013

  

  IMHO one of the best use of multilingual twitter was ‘s feed during the Japan earthquake #commschat -8:26 PM Feb 25th, 2013

  

 . more serious reply this time…(1) Weibo: It’s v like Twitter. Important for brands to register w/ Sina when u begin. #CommsChat -8:26 PM Feb 25th, 2013

  

 Some companies like http://t.co/yGOJDWCz1B help UK brands use Weibo: http://t.co/QZNjCiT6nT #commschat -8:24 PM Feb 25th, 2013

  

 I left it to the wonderful ! RT: . How did you find Weibo to use?Was it as familiar as Twitter? #CommsChat -8:23 PM Feb 25th, 2013

  

 Check out (trilingual) ‘s Twitter Bio: “Shame that Twitter is blocked in China as with Mandarin…” #commschat -8:23 PM Feb 25th, 2013

  

    tweeting in Chinese is brilliant – a lot of wordplay because of the pinyin (how words sound) #commschat -8:23 PM Feb 25th, 2013

  

  It is awful to feel unable to speak relevant languages. Met a Finnish prof who spoke five languages#commschat #commschat -8:23 PM Feb 25th, 2013

  

  Hello! #CommsChat -8:22 PM Feb 25th, 2013

  

   Shame that Twitter is blocked in China as with Mandarin characters you can write paragraphs in one tweet. #CommsChat -8:22 PM Feb 25th, 2013

  

 RT : you get more meaningful interactions, like going on abroad and trying to speak a native language. Natives > receptive #commschat -8:22 PM Feb 25th, 2013

  

 Hello, everyone! #commschat -8:21 PM Feb 25th, 2013

  

  you get more meaningful interactions, like going on abroad and trying to speak a native language. Natives > receptive #commschat -8:21 PM Feb 25th, 2013

  

  In Scandinavia they are SO good with langs. I have friends in Stockholm. They often have to conduct biz in Finnish too #CommsChat -8:21 PM Feb 25th, 2013

  

  I know Welsh words go on for a block–are Icelandic ones really long, too? Does Twitter accommodate them? 😉 #commschat -8:20 PM Feb 25th, 2013

  

 . How did you find Weibo to use? Was it as familiar as Twitter? #commschat -8:20 PM Feb 25th, 2013

  

   It can make employees feel valued and ‘part of the wider team’ if global companies recognise diff languages #commschat -8:20 PM Feb 25th, 2013

  

 RT : Join tonight’s #commschat w/ from  & give your take on social media use in emerging markets & w/foreign languages -8:19 PM Feb 25th, 2013

  

 . I’d like to see a Welsh or Icelandic Twitter feed too! #commschat -8:19 PM Feb 25th, 2013

  

 In my last job  (cc: ) we wanted to speak to customers in China, so we took to Sina Weibo.#CommsChat cc  -8:19 PM Feb 25th, 2013

  

 RT : Do you value customers & stakeholders more if they speak English? Probably no. So tweet their language. #CommsChat cc  -8:18 PM Feb 25th, 2013

  

   I was amazed when visiting Finland to discover Swedish is an official language. And both have looong words! #commschat -8:18 PM Feb 25th, 2013

  

 RT : Do you value customers & stakeholders more if they speak English? Probably no. So tweet their language. #CommsChat cc  -8:18 PM Feb 25th, 2013

  

 RT : Do you value customers & stakeholders more if they speak English? Probably no. So tweet their language. #commschat -8:17 PM Feb 25th, 2013

  

  glad to have you joining in on #commschattonight! #commschat -8:17 PM Feb 25th, 2013

  

  but not appropriate for, say, UK. If I had to sift through unfamiliar languages often, I’d just unfollow as irrelevant#commschat -8:17 PM Feb 25th, 2013

  

 Do you value customers & stakeholders more if they speak English? Probably no. So tweet their language. #CommsChatcc  -8:17 PM Feb 25th, 2013

  

  OK just as long as you aren’t offended I chose to spend today’s hour in #commschat know about time conflict. -8:16 PM Feb 25th, 2013

  

   one or two is fine, in a country that more or less speaks the languages. Eg: Malaysia and Singapore#commschat -8:15 PM Feb 25th, 2013

  

 RT : Anyone interested in use of comms/social media in emerging markets? Head over to#commschat now -8:15 PM Feb 25th, 2013

  

 To second , our T2: Why is it beneficial to an organisation to use Twitter in this manner? #commschat -8:15 PM Feb 25th, 2013

  

  here’s the blog post. A little technical but it could help bring down the noise.  might like that!#CommsChat -8:15 PM Feb 25th, 2013

  

 Good point, . Also to add into the mix, has opened its API to allow developers to pull out specific languages #CommsChat -8:14 PM Feb 25th, 2013

  

 RT : Anyone interested in use of comms/social media in emerging markets? Head over to#commschat now -8:14 PM Feb 25th, 2013

  

 RT : Does anyone tweet in multiple languages on their own or a company’s behalf? #commschat -8:14 PM Feb 25th, 2013

  

 RT : Anyone interested in use of comms/social media in emerging markets? Head over to#commschat now -8:14 PM Feb 25th, 2013

  

  What boosts brand credibility on social media worth considering, as that would go beyond social i.e. WoM, UGC & PR. #commschat -8:14 PM Feb 25th, 2013

  

  great point! I come from the land of dual-language information on all products, so I could handle that c #commschat -8:13 PM Feb 25th, 2013

  

 Anyone interested in use of comms/social media in emerging markets? Head over to #commschat now -8:13 PM Feb 25th, 2013

  

 RT : Does anyone tweet in multiple languages on their own or a company’s behalf? #commschat -8:12 PM Feb 25th, 2013

  

 RT  #CommsChat Using 1 or more Twitter accounts to engage with your audience in their language -8:11 PM Feb 25th, 2013

  

 Does anyone tweet in multiple languages on their own or a company’s behalf? #commschat -8:11 PM Feb 25th, 2013

  

   Not if you have separate feeds for separate languages #commschat -8:11 PM Feb 25th, 2013

  

  you know the public relations I adhere to is communication-oriented, not the marketing/advertising end. Plus I’m in #commschat now. -8:10 PM Feb 25th, 2013

  

  #CommsChat Using 1 or more Twitter accounts to engage with your audience in their language -8:10 PM Feb 25th, 2013

  

  Happy to go slower. :/ It is the evening after all. #CommsChat #relaxed #CommsChat -8:10 PM Feb 25th, 2013

  

 Sounds like a pretty noisy and rapid tweetstream#CommsChat -8:09 PM Feb 25th, 2013

  

 Multilingual Twitter campaigns I implemented for‘ clients inc.   #CommsChat -8:08 PM Feb 25th, 2013

  

 Thx for a nice intro into tonight’s topic. anyone have thoughts on using an org’s audience’s own language on Twitter/social media #commschat -8:07 PM Feb 25th, 2013

  

 If anyone would like to contribute, please do. What do you understand simultaneous multilingual tweeting to mean?#CommsChat -8:06 PM Feb 25th, 2013

  

  Hi! Welcome. #CommsChat -8:05 PM Feb 25th, 2013

  

 MT : Multilingual tweeting: Using Twitter to engage with your org.’s customers or stakeholders in their own language. #commschat -8:05 PM Feb 25th, 2013

  

 Multilingual tweeting: either ensure your social media team/people can speak the language or call in agency help#CommsChat -8:04 PM Feb 25th, 2013

  

 Multilingual tweeting: Using Twitter to engage with your organisation’s customers or stakeholders in their own language. #CommsChat -8:04 PM Feb 25th, 2013

  

 Thanks for the intro . I’ve used multilingual Tweeting both in-house at  and for clients #CommsChat -8:04 PM Feb 25th, 2013

  

 I’m in!   #commschat -8:03 PM Feb 25th, 2013

  

 Hi everyone, Hi Brittany (). Let’s talk using Twitter to communicate in multiple languages. #CommsChat-8:02 PM Feb 25th, 2013

  

 The first topic is: What does simultaneous multilingual tweeting entail?  is going to start off w/a brief intro#commschat -8:02 PM Feb 25th, 2013

  

 I’m Brittany, I’ll be your host for the evening, as it’s the day AFTER the Oscars, I at least don’t have to compete w/Family Guy #commschat -8:01 PM Feb 25th, 2013

 

#CommsChat on multilingual tweeting

This week's chat

Social media has brought the continents closer together. It enables friends in India and Mexico to have a cup of coffee together or family members in Hawaii to the UK to keep in touch. For brands, it means that there is now the ability to reach numerous markets around the world simultaneously.

A French company can now interact with its Japanese consumers or vice versa. All it requires is the knowledge of the target audience’s language and culture. Hanover, a corporate communications consultancy, has been engaging multiple markets with simultaneous multilingual tweeting. On this week’s #CommsChat we’ll be joined by Chris Woods (@chrismwoods), the head of digital at Hanover.

Some topics we’ll focus on:

  • What does simultaneous multilingual tweeting entail?
  • Why is it beneficial to an organisation to use Twitter in this manner?
  • How can this system be beneficial to companies with international audiences?
  • How can social media ease the transition into new markets?
  • What role does language and culture play in a company’s use of social media?

Before 8pm, take a look at this upcoming conference on tablets.

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

 

 

Transcript of #CommsChat on Tablets

This week's chat

Tablets have revolutionised the way in which we do everything from shop to watch TV to communicate. The opportunities for using tablets in the comms industry have only just begun to be explored. Yesterday on #CommsChat, we were be joined by a few industry experts who provided expertise and background on the way tablets are becoming essential tools for communicators. Areas covered included: internal communications, coporate social responsibility, investor relations, consumer media, marketing/ PR.

@AllthingsIC iPads and Android have changed internal communication as they make you think differently about what you communicate
@digiconvs what makes comms meaningful & impactful, is sense of purpose & clarity; communicators should lead by example!
@AllthingsIC Now more than ever, consideration has to be given to delivery method. Who have you seen using tablets well for int comms?
@digiconvs Visual content & real time interaction is the way forward; resisting the change just prolongs future success.
@AllthingsIC I think the hardest part is to get the content right. That includes choosing the channel of choice

 

  1. RT : Night all and thanks to Brittany at  for keeping Cam  and I in check 🙂 

  2. Night all and thanks to Brittany at  for keeping Cam and I in check 🙂 

  3.    Pleasure! Thanks everyone for an interesting chat tonight. 

  4. V interesting following  tonight. I’ll be on time next week…

  5.  Too kind! Had a brilliant time. Great discussion from all. Thanks  and 

  6. And join us next week, same time, same place. G’night all!

  7. Thanks all, it was good to chat. If you missed any of tonight’s chat, transcript should be at  tomorrow 

  8.    Thanks for a really interesting and thought-provoking discussion! Thoroughly enjoyed it.

  9. RT ‏ I believe Saks is using tablets (largely for the retail component) BUT there is an  component

  10. Though I think much of the credit goes to two fantastic guests and , thanks Rachel and Cam!

  11. Our one hour tour through the land of tablets has come to a close. It was a pleasure acting as your guide on this week’s 

  12.  For me any corporate communicator that has considered (mobile) context as part of their comms strategy.

  13.   it’s all the same principles. Multi platform- otherwise you’ll have to design lots of different outlets

  14.  I love . It is, but I’ve looked into it and think that its implementation costs a lot of money. 

  15. MT  multi-device/screen future will force us as communicators to become more reductionist & personalised.

  16. RT : Three minutes to go. Anyone else got any examples theyd like to share re: who is using tablets well? 

  17. Three minutes to go. Anyone else got any examples they’d like to share re: who is using tablets well? 

  18.  The multi-device/screen future will force us as communicators to become even more reductionist and personalised.

  19. MT ‏ I’ve just said. Why reinvent the wheel? Often we already have something that just need adapting 

  20.  For me, biggest impact is / will be integration of measuring/promoting consumer experience into everyday PR effort.

  21.  No, but it’s supported by almost all major browsers and platforms already. Apologies for getting a bit nerdy

  22. Absolutely  – if you can’t demonstrate value for money too it’s a non-starter. 

  23.  Oh, OK. I guess. Maybe they make an assumption too when they think we assume answers too. I hate assumptions!

  24.   an app has to bring something new and delivery VFM 

  25.   true-that’s where good relationship with IT comes in-worth doing to reach peripatetic workforce

  26.   True. Takes away the need to pay for apps on many platforms. Under used at the moment though

  27. I’ll bring up our final topic, but I don’t think we’ll get to it! How have/will tablets change marketing & PR? 

  28.   Completely agree. Frustrating when mangmnt become fixated & give budget to new shiny thing regardless 

  29.  In the same way IC pros don’t like it when ppl say ‘we need a newsletter’, IT don’t like it when we assume the answer

  30.   And getting a big SharePoint build into a tablet-friendly shape might eat up a lot of investment. 

  31. +1 MT : Good shout Neil. Also consider downloads, sessions, reviews, analytics, propensity to invest, sentiment etc

  32. Tablet consumer comms needs pure  ethos – Streamlined customer pathway designed bckwards from customer need/action 

  33.   Looking forward to HTML5. That language is not fully developed yet, is it? 

  34.  Good shout Neil. Also consider looking at downloads, sessions, reviews, analytics, propensity to invest, sentiment etc

  35.   more and more so I think they will, as the work force goes mobile. But this will be extranet than intranet.

  36.   So, you think the same? Been under the same impression at times. I like techy things. 

  37.   Might have security worries. More internal social platforms, such as Yammer, offer mobile app access.

  38. RT : I think increased digital/web interactions + streamlined route to sector-specific information can be measurements 

  39.   are companies willing to invest in making intranets tablet friendly? If other channels are it should be

  40.   I’m married to an IT pro and to a family of IT experts – we discuss this at length! 

  41.  I think increased digital/web interactions and streamlined route to sector-specific information can be measurements. 

  42. Our next stop on the tablet tour is re:consumers. Obv consumer comms have changed w/ tablets, but what must co. do to do it well?

  43.  exactly, better to make something optimised than completely redesigned for each platform. 

  44.  Love the opportunities HTML5 offers. did a great web app for Centrica. 

  45. Any more thoughts on IR before we move on to the next topic?

  46.  Really big momentum atm in delivering corporate websites that are responsive. 

  47. There seems to be very little agreement in evaluating the success of stakeholder apps. Be interested in thoughts? 

  48.  Very little an HTML5 site can’t do. Caching content offline in perhaps their biggest advantage. 

  49. Don’t just think apps are what you download. Lots of ways of making online content engaging & importantly tablet optimised.

  50.  from IC perspective, if employees don’t see the value then it’s a non-starter. Research 1st, implementation later

  51. RT  Agreed! A more holistic approach to comms and less of a focus on executive toys 

  52. V true (re IT involvement) RT ‏ Great on paper. I believe in reality you need someone who speaks both ‘languages’

  53.  Agreed! A more holistic approach to comms and less of a focus on executive toys 

  54. Thanks . Blindingly obvious when new channel’s intro’d to be ‘seen’ to have it, rather than proper strategy in place

  55. RT : I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.

  56.  if done properly, famous last words! V. true, often sold use just because its cool to have an app I fear. 

  57.  I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.

  58. Joining in on , sorry I’m late. Tablet ran out of battery, which is of course a little ironic given tonight’s topic.

  59.  Great on paper. I believe in reality you need someone who speaks both ‘languages’. 

  60. RT ‏ more on techie side of things, we’re using adobe cloud at Bromford. Inc Adobe DPS: easy way to get into apps

  61.  Which is not exactly ‘engaging’ content, is it? Anyone else have exp with (un) engaging content via corporate app?

  62.  totally agree apps have a place if they add something and delivery it in a way that other comms/services couldn’t

  63.  Totally agree – but we need to think audience first, always. 

  64. RT  IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this… 

  65. I think apps have a role to play and are a good addition to the comms mix – if done properly 

  66.  …often find a reproduction of the investor website in IR apps, or a simple PDF reader-style experience. 

  67.   I guess it is also difficult to determine what might work. Testing is not everybody’s cup of tea.

  68.  IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this… 

  69. Or, what can apps do that other forms of comms can’t?

  70. Great examples . Do you have links where we can read more please? 

  71. RT : ., how have apps changed the way companies communicate w/their stakeholders? 

  72.  I think key is to work together to define what it is you want to achieve, and set realistic goals together 

  73.  I also think that the ExxonMobil has an app that would appeal to a more generalist stakeholder audience 

  74. ., how have apps changed the way companies communicate w/their stakeholders? 

  75.  Never quite sure what I think of that but a response to pressure on training budgets everywhere I suppose.

  76.  I think  have one of the better app experiences for investors 

  77.  Great tip. Be patient though, as it can be hard sometimes to get a straight answer from them.:) 

  78.  Who is using tablets well for investor relations in your opinion? 

  79.  look forward to hearing about your experiences

  80. Nice! RT  I think we should declare August 14 as “Hug an IT Employee” Day. 

  81. For those joining us at the halfway mark, we’ve covered changes to IC, CSR and comms due to rise of tablets 

  82.  yes, including ‘come along to this CPD session’

  83.  We have seen a very strong take up of IR apps in the investor space, particularly in the UK 

  84.  Yes, me too. Also interesting that access to in-house technical expertise is becoming part of the CSR ‘offer’

  85.  I think we should declare August 14 as “Hug an IT Employee” Day. 

  86. Hi all!  here from . Looking forward to discussing investor content on tablets 

  87. Let’s step over to stakeholder and investor relations and hear more from our second guest : Changes to IR bc of tablets?

  88.  Just managed to sit down… What did I miss? 🙂

  89. MT  have seen a real change in CSR. Lots more hands on showing off expertise rather than – say – painting fences

  90. Some interesting ‘stuff’ out last week on mobile in Digital Future in Focus report. Shared takeaways here:  

  91. RT ‏ I think some orgs see CSR as comms R&D, ‘training ground’ hence lots of tablet-orientated work in field at the mo

  92. I think you’re right . It’s certainly getting noisier out there!

  93. MT : I think some orgs see CSR as comms R&D, training ground, hence lots of tablet-orientated work in the field

  94.  Visual content & real time interaction is the way forward; resisting the change just prolongs future success.

  95. Top tip: Work with IT before you decide on your content strategy to determine what is (and isn’t) possible for your org 

  96. I think some org’s see CSR as comms R&D, ‘training ground’, hence lots of tablet-orientated work in the field at the moment 

  97.  And yet tablet/mobile use will soon overtake desktop/laptop use. 

  98. MT “: tablets have changed communication as make you think differently about what you communicate ” < & *where* too!

  99.  so much on this around content optimisations. Lots of different devices, lots of different tools. 

  100. info is presented in an interactive manner too. Data viz is impt, as are tablet-tailored docs and publications, no? 

  101.  sounds excellent, would love to discover more and feature on my blog to share what you’re doing 

  102.  apps, QR readers, links on twitter and fb. Competitions involving social media through use of hash tags for example 

  103.  Initially began as an Expo marketing tool, but we’ve realized its better for IC. Global adoption this year. 

  104. Even the way CSR is presented to the public has changed bc of tablets, I think 

  105.  mobile comms still in its infancy. Yet to see the platform used effectively for the mass market 

  106. What makes comms meaningful & impactful, is sense of purpose & clarity; communicators should lead by example! 

  107.  I think  have set the benchmark in that space with their ‘We Care’ app. Beautiful execution.

  108. A2) Who is using tablets for CSR (corporate social responsibility) or comms on the go? 

  109. evening everyone interesting to watch  tonight

  110.  that sounds really interesting, do you have a link with more info pls? 

  111. …How have mobile comms changed the way companies communicate with these audiences? 

  112. Hi everyone, interesting discussion so far, especially points about the medium (e.g. tablet/mobile) becoming the message. 

  113. RT  We’ve begun using tablets to educate workforce on diverse products. Driving our sales program. 

  114. Let’s move on to our next stop on the tablet-tastic tour: Corporate social responsibility, corp. partnerships, corp engagement…

  115.  we have to think of creative ways to write and display content-needs to be short and to the point 

  116.  We’ve begun using tablets to educate workforce on diverse products. Driving our sales program. 

  117.   Agreed! Judgemental attitudes & baseless perceptions can be harmful to effective comms.

  118. RT : Sorry, that  URL was too long, you can view here (3rd down):  

  119. RT  Think that’s true externally and internally, and in both cases about understanding audience/stakeholders.

  120. Rather rudely jumping in to  after spying‘s tweets. Apologies and hello!

  121.  Hi! Haven’t really seen that many tablet users in the workplace, except maybe in marketing agencies. I could be wrong

  122.  Think that’s true externally and internally, and in both cases about understanding audience/stakeholders. 

  123. RT : I think the hardest part is to get the content right. That includes choosing the channel of choice 

  124. How have tablets/mobile comms changed the way internal communicators make their comms simple and clear? 

  125. RT  True! Hence defining sense of purpose & making processes simple & crystal clear is vital!

  126. I think the hardest part is to get the content right. That includes choosing the channel of choice 

  127.   That, and changing their perceptions about what is important or not. In , that works too.

  128.  True! Hence defining sense of purpose & making processes simple & crystal clear is vital! 

  129. RT  Int comms = listening three times more than talking & genuinely act upon what heard 

  130. RT  The hardest part is for the communicator to get people to act, right? 

  131.  Expected so. I guess it’s about thinking holistically before deploying. 

  132. Hi , we’re talking about how internal comms has changed since intro of tablets 

  133.  The hardest part is for the communicator to get people to act, right? 

  134.  Hello everyone. Sorry to be late for tonight’s.

  135.   Int comms = listening three times more than talking & genuinely act upon what heard. 

  136.  A mixture. Honestly? Think comms channels often shoe-horned in as not designed for that purpose, so ppl panic

  137. RT  they are concerned about making sure it looks as good as print/flash version and that content is re-purposed

  138.  Do you find tablets are used as a comms devices, or used for other initiatives and comms is part of…? 

  139.  they are concerned about making sure it looks as good as print/flash version and that content is re-purposed