#CommsChat on the Digital Impact Awards and rebranding

This week's chat

On 30 August, Communicate magazine announced the shortlist for the Digital Impact Awards. On #CommsChat, we’ll chat with some of the shortlisted agencies about the awards and the best in innovative digital design.

Our guests include Jesse Swash (@dbstructure), the creative director of Design by Structure, and Debbie Harvey (@Debbie_FPCG), marketing and comms manager at Ferrier Pearce. Both were shortlisted  for their work in the “Best use of digital in a change or rebrand situation” category.

You can read more about the DIA and see all the complete shortlist here.

Topics for tonight include:

 

  • What are the best strategies for getting reluctant stakeholders on board with the importance of digital in a rebrand?
  • Do you take award-winning potential into account when working with a brand?
  • What kind of impact does good digital design have on a rebranding campaign?
  • What are the challenges an agency will face when redesigning a company’s digital image?
  • How do you strike out from the pack when undergoing a redesign?

 

Everyone is welcome to take part in #CommsChat. We kick off at 8pm (UK time) and the conversation usually lasts for about an hour. You can track the chat right here on our site, or simply by searching for #commschat within Twitter.

If you can’t make it, a transcript will go up tomorrow morning showcasing the chat.

 

Transcript of 20 August #CommsChat: Getting it wrong [and right?]

This week's chat

Last night’s #CommsChat looked at some of 2012’s communications missteps and successes. You can read a full transcript below, but here are some of the tweets that caught the eye during the hour’s chat:

 

@mynewsdesk_UK Top tip for aspiring presidents: learn to spell the name of your country: http://t.co/S6I7axyq

@digiconvs What one would expect from brands is a bit of understanding & understanding is not far from common sense.

@Maxim_PR Sadly PR has quite a bad name. Thought of as spinmasters and aligned with those we love to hate – bankers, traffic wardens etc

@Maxim_PR @LiamFurther can imagine sitting around a table thinking ‘yeah, that could work’. Then seeing it play out and massively backfiring

@robertogage An equaliser. The Budget. Granny tax and leaks before budget day.

 

Here’s the full transcript: 20 August #CommsChat

 

Getting it wrong [and right?]

This week's chat

This week, on #CommsChat we’ll be considering the communications missteps of things like the Lyme Regis tourism campaign, Tesco/Asda branded water and the Department of Education’s decision to sell off school playing fields in a post-Olympics Britain. We’ll also discuss the good, the bad and the ugly of the communications industry in 2012.

 

  • Did the Olympics set the bar too high for communications in 2012 and beyond? Will communications have to change in response?
  • Does a formal education in public relations and communications help or hinder when actually doing the job?
  • Who are the top-three global players in the communications world today?
  • How will changing technology continue to impact communications after the Socialympics?
  • What effect does bad communications have on an industry, business or government programme?
  • What do recent communications failures say about Britain’s ability (or lack thereof) to capitalise on the Olympic buzz?

#CommsChat takes place every Monday evening on Twitter from 8 to 9pm (UK time). You can take place here, or simply search in Twitter for the hashtag. A transcript will go up on Tuesday morning.

Everyone is welcome to take part in #CommsChat and we look forward to hearing your opinions. And we’d love to hear your suggestions for upcoming topics – what should we be covering? Tweet us or email Molly Pierce.

 

Transcript of post-olympics #commschat 13 August: This is for everyone?

This week's chat

Last night’s #CommsChat was our first back from the Olympics. We covered brand sponsorship, the impact of the Socialympics and took a look at what is expected from social media in Rio 2016.

We were joined by James Endersby from Opinium (@OpiniumResearch), Tony Burgess-Webb from Sociagility (@tbw1) and Wendy Hein from Birkbeck College (@HeinWendy)

Here are some compelling tweets:

@OpiniumResearch: Loved BA telling us not to fly…support Team GB. Fantastic campaign.

@Maxim_PR Preferred the non-sponsors’ comms efforts to those who paid millions to be there. Lots made us laugh e.g. Paddy Power.

@HeinWendy Seeing empty seats and London as a ghost town in some parts probably did not help. There could be sense of local ‘legacy’ now.

@OpiniumResearch What about Chad’s Dad? Hero!

@digiconvs People watch TV, but interact via their mobile devices with the outside world from home.

@HeinWendy I’m curious, is there any brand player that did not benefit from #Olympic association? Official or not (a la Paddy Power)?

@tbw1 @digiconvs Erm, not a ‘mom’ but they were tops on our London 2012 social performance scoreboard 4 months ago and they stayed high

And the full transcript: 13 August – Olympics commschat

 

Post-Olympics #CommsChat 13 August: This is for everyone?

This week's chat

Tonight, as the country collectively slumps following the past two weeks of sporting excitement and national enthusiasm, we’re taking a look at some of the most interesting research to have come out of the 30th Olympiad.

We’ll be joined by James Endersby from Opinium (@OpiniumResearch), Tony Burgess-Webb from Sociagility (@tbw1), and Wendy Hein, Lecturer in Marketing at the School of Business, Economics and Informatics, Birkbeck (@HeinWendy).

Opinium Research is today releasing its findings about the brands sponsoring the Olympics and about government promises before and after the Games: you can read up on this here.

Meanwhile, Sociagility has been tracking the ‘Socialympics’, as they’ve dubbed the Games, measuring the social media activity around London 2012. You can take a look at their results here. And Dr. Wendy Hein, who works on research in marketing and consumer culture, will be bringing an analytical perspective to bear on how the Games have been viewed and communicated across the globe in terms of branding and discourse.

Topics for this evening include:

  • Did the official sponsors and partners of the Olympic Games see a surge of brand awareness and activity?
  • Was London 2012 the first true Socialympics, as predicted?
  • Did the Olympics have a positive effect on perception of the government? Were the government’s promises of legacy and inspiration credible?
  • What can brands learn from this Olympics? Both about activation over social media and more traditional forms of comms?
  • Who took home comms gold from London 2012?

Everyone is welcome to take part in #CommsChat. We kick off at 8pm (UK time) and the conversation usually lasts for about an hour. You can track the chat right here on our site, or simply by searching for #commschat within Twitter.

If you can’t make it, a transcript will go up tomorrow morning showcasing the chat.