Transcript of #CommsChat on CommsCopyright with Steve Kuncewicz and Lilach Bullock

This week's chat

Last night on #CommsChat, we marked the launch of CommsCopyright with a session looking at copyright and IP issues. We were joined by experts Steve Kuncewicz and Lilach Bullock, who discussed topics ranging from copyright infringement to Olympic regulations.

You can read a full transcript below, but here are some of the tweets that caught the eye during the hour’s chat:

@SteveKuncewicz: Sadly, the current system (bar creative commons) doesn’t support spontaneous collaboration too well.

@PRCA_UK: Integral part of PRCA qualifications RT @CommsChat Is copyright something that is included in comms qualifications now?

@lilachbullock consumers using copyright material on social media is free advertising

@digiconvs: Ordinary internet users may not have the commercial drive, so not sure if they’re at risk of copyright infringement

@MichWalkden: When does sharing become copyright issue? In a corporate sense sharing is about brand building and that’s a commercial interest

@SteveKuncewicz: Copyright law doesn’t take sharing into account – one of many reasons why it need updating for the 21st century

@IlexContent: But without protecting your sponsors how can you get them to pay that huge sums needed to host #olympics?

Here’s the full transcript: 23 July – Copyright

Details of next week’s #CommsChat coming soon – watch this space

 

#CommsChat on CommsCopyright, 23 July

This week's chat

Tonight on #CommsChat, we’re marking last week’s launch of CommsCopyright, an online hub for the discussion of copyright and intellectual property issues in corporate communications.

CommsCopyright.com, which is a collaborative project between users, experts, and Communicate magazine, is advised by an panel of copyright experts. We’ll be joined by two of them tonight: Steve Kuncewicz, head of legal at Boohoo.com, and Lilach Bullock, social media consultant and founder of Socialable.co.uk.

Topics that we’ll address tonight include:

  • Why is it so crucial for communicators to have a grasp of copyright issues?
  • Are normal internet users currently at risk of copyright infringement?
  • Are stronger copyright laws needed by UK business?
  • What are the copyright issues surrounding social media, particularly new platforms such as Pinterest?
  • And, given that there are just a few days to go before the opening ceremony, have draconian copyright regulations around the Olympics harmed the reputation of London 2012?

#CommsChat takes place every Monday evening on Twitter from 8 to 9pm (UK time). You can take place here, or simply search in Twitter for the hashtag. A transcript will go up on Tuesday morning.

Everyone is welcome to take part in #CommsChat and we look forward to hearing your opinions. And we’d love to hear your suggestions for upcoming topics – what should we be covering? Tweet us or email Molly Pierce.

 

 

Transcript of #CommsChat: “Should marketing report into PR?”

This week's chat

Our topic for #CommsChat on 9 July took its cue from the debate motion of LoggerheadsLive – “Should marketing report into PR?”

We didn’t have a guest on this week’s #CommsChat, instead throwing the session open to our regular participants – and some new faces.

The topics discussed included:

  • Can we argue this motion without defining PR and marketing first?
  • Does PR or marketing have more effect on reputation?
  • If marketing reports to PR, to whom does PR report?
  • Can we argue that PR should in fact report to marketing?
  • Does there need to be a linear chain of command within communications?

You can download the full transcript below, but here are some of the tweets we pulled out during the hour:

@nlakeland: Both #marketing & #PR are about communication & reputation,
rather than linear reporting wouldn’t project teams be better? #CommsChat

@jgombita: Per @commAMMO, @nlakeland: “All marketing is communication,
but not all communication is marketing.” #commschat

@adamrubins: @CommsChat the most overlooked piece: STRATEGY. Who
creates it? Who activates it? Now you see silos with no connected strategy
#commschat

@markrobertparry: @CommsChat charities &sm orgs shd
foc on PR. Gd human int stories will serve bter than paid advertising.
#commschat

@CommAMMO: @spirals is right – we can debate hierarchy, but integrated
comms are critical. Mktg, however, shud not be primary. #commschat

@MichWalkden: #commschat I work in Sweden where matrix orgs, are the
norm. Only work when clear mandates are set

You can download the full transcript here: 9 July Marketing or PR

#CommsChat will return on 16 July. Get in touch via Twitter or email if you have any suggestions for upcoming topics or guests.

 

 

#CommsChat on 9 July – Should marketing report into PR?

This week's chat

Tonight on #CommsChat, we’re taking up the topic that provoked so much debate at last week’s LoggerheadsLive: “This house believes that marketing should report into PR”. LoggerheadsLive is a new live debate and drinks evening hosted by Communicate magazine and sponsored by Lexis The Recommendation Agency.

We’re throwing #CommsChat open to the community tonight, with no one particular guest. If you’re in marketing or PR, we want to hear your views; and if you’re in a different department of comms altogether, and think that you should have independence or supremacy, we want to hear those arguments too.

Topics for tonight include:

  • Can we argue this motion without defining PR and marketing first?
  • Does PR or marketing have more effect on reputation?
  • If marketing reports to PR, to whom does PR report?
  • Can we argue that PR should in fact report to marketing?
  • Does there need to be a linear chain of command within communications?

#CommsChat takes place on Twitter every Monday evening from 8 to 9 pm (UK time). You can take place here, or simply search in Twitter for the hashtag. A transcript will go up on Tuesday morning.

We’d love to hear your suggestions for upcoming topics on #CommsChat – what do you think we should cover? Tweet us or email Molly Pierce.

 

Transcript of #CommsChat on Wikipedia with Philip Sheldrake

This week's chat

This week on #CommsChat, we tackled the issue of Wikipedia, and were joined by Philip Sheldrake, author, partner of Meanwhile and director of Intellect and 6UK, who sat on the CIPR Social Media panel that helped develop the guidance notes recently published by the CIPR.

The topics on Monday included:

– Is there anything intrinsically wrong in allowing PROs to edit Wikipedia pages?
– Does the number of inaccuracies on corporate Wikipedia pages mean that it is no longer fit for purpose?
– Has the historical hostility between Wikipedia and PR led to an irrevocable breakdown between the two camps?
– How can the PR industry rebuild relations with Wikipedians?
– What are the CIPR guidelines and are they the complete solution?
– What recourse should PROs have if changes don’t get made?

Find the full transcript below:

 

Wikipedia – should we or shouldn’t we (edit)?

This week's chat

Last week the Wikipedia guidance on how public relations professionals should use the site was launched. The guidance, co-developed by the Chartered Institute of Public Relations and Wikimedia, has been welcomed by many, but for others it’s still a contentious area. Fortunately it’s only the first draft, so this week’s CommsChat continues the debate.

In the  guest seat this week is Philip Sheldrake, author, partner of Meanwhile and director of Intellect and 6UK, who sat on the CIPR Social Media panel that helped develop the guidance notes.

The topics we’ll cover on tonight’s CommsChat will include:

  • Is there anything intrinsically wrong in allowing PROs to edit wikipedia pages?
  • Does the number of inaccuracies on corporate wikipedia pages mean that it is no longer fit for purpose?
  • Has the historical hostility between Wikipedia and PR led to an irrevocable breakdown between the two camps?
  • How can the PR industry rebuild relations with Wikipedians?
  • What are the CIPR guidelines and are they the complete solution?
  • What recourse should PROs have if changes don’t get made?

CommsChat starts at 8. Follow and participate from this site, from Tweetchat, or from your twitter platform of choice.