Transcript of #CommsChat with Laura Wood on PR & the Cannes Lions

This week's chat

This week on #CommsChat, we were joined by Laura Wood, partner, public relations, at the creative agency The Brooklyn Brothers, to discuss how the recent Cannes Lions went and the representation of PR.

The Brooklyn Brothers took home a Gold Lion at Cannes this year in the PR category, but PR was criticised by the judges for lacking the “big idea”. We tackled this, along with the following topics:

– Is the criticism of PR as lacking a big idea justified? (http://m.prweek.com/article/1137166/Cannes-Lions-judges-criticise-PR-industry-lacking-big-ideas)

– Is integrated communications key to restoring PR’s reputation?

– How have economic circumstances affected advertising, PR, and comms?

– Are big budgets and big agencies necessary for successful comms?

– What do awards such as the Cannes Lions mean for agencies?

– What’s more important in PR – the content or the communication?

Read the full transcript below:

 

Did the Cannes Lions show that PR has a PR problem?

This week's chat

We’re delighted to welcome Jaime Rosado (@jaimerosado3) from JWT and Laura Woods (@laurajjwood) from The Brooklyn Brothers to #commschat this evening. Both companies took home prizes in the PR category from the Cannes Lions Awards last week, and Laura and Jaime are joining us to discuss the awards and the representation of PR.

It seems that PR has been criticised recently for failing to get to the “big idea” behind a campaign. Can this be fixed? Does successful PR require a big idea? Topics we’ll look at tonight include:

– Is the criticism of PR as lacking a big idea justified? (http://m.prweek.com/article/1137166/Cannes-Lions-judges-criticise-PR-industry-lacking-big-ideas)

– Is integrated communications key to restoring PR’s reputation?

– How have economic circumstances affected advertising, PR, and comms?

– Are big budgets and big agencies necessary for successful comms?

– What do awards such as the Cannes Lions mean for agencies?

– What’s more important in PR – the content or the communication?

#CommsChat takes place every Monday evening at 8pm UK time. You can take part right here on the site, or simply search #commschat in Twitter. If you can’t make it or want a recap, a transcript will go up on Tuesday morning. We hope you can join the conversation!

 

Transcript of #CommsChat on Brand Anarchy with Stephen Waddington and Steve Earl

This week's chat

Last night’s #CommsChat was a lively venture into Brand Anarchy, a book by Stephen Waddington (@wadds) and Steve Earl (@mynameisearl) on corporate reputation management.

Their account of how technological change is exposing communications sparked a number of vital comms questions and provoked a spirited debate on the following questions:

Can reputation ever truly be controlled?

The internet has killed spin forever. But is transparency is the only possibly form of sustainable organisational communication?

Traditional media is no longer an intermediary. Now there are all sorts of media, everywhere. What next?

Brands are under an intense spotlight. Markets want to talk. Is engagement optional anymore?

Has listening to customers and markets has become an important corporate communication function?

Are the marketing, media and public relations industries truly modernising?

Please find a selection of our top tweets from the evening below:

Maxim_PR: Difficult one – social media has made it an awful lot harder to control reputation, often blowing situations out of proportion. #commschat

WillOsborn: I think it can be controlled, just not as well as it once could be, and if you get caught then it will back fire. Is it worth it? #CommsChat

MichWalkden: #commschat Perhaps the trick is building and shaping thereputation that emerges and morphs online rather than trying to control it

mynameisearl: Spinning is exploitative distortion of information via mediathat you have by the throat. Today, it doesn’t work. #commschat

jane63c: Media will always go where it’s audiences are, new media still notreaching as far or as deeply as trad yet, long way to go? #Commschat

MGreer_PR: With changing media landscape & technology, greateropportunities will arise for PR to provide counsel & influence @ board level.

WillOsborn: Listening has always been important, but it’s becoming moreimportant that brands are seen to act on it #CommsChat

Please find the full transcript here: CommsChat18 june

 

Brand Anarchy: #CommsChat with Stephen Waddington and Steve Earl

This week's chat

We’re delighted to welcome Stephen Waddington (@wadds) and Steve Earl (@mynameisearl) to #CommsChat on Monday. They recently published Brand Anarchy, an account of how technological change is exposing communications, and they’ll be joining us to discuss several of the questions that come up in their book.

Communicate magazine recently featured an excerpt from Brand Anarchy, in which Stephen and Steve asked the question: ‘Is spin over?’ They believe that public relations is returning to its roots through online communications, allowing organisations to engage with the public in a two-way process – but many businesses are still catching up with this idea.

Topics on Monday will include:

  • Can reputation ever truly be controlled?
  • The internet has killed spin forever. But is transparency is the only possibly form of sustainable organisational communication?
  • Traditional media is no longer an intermediary. Now there are all sorts of media, everywhere. What next?
  • Brands are under an intense spotlight. Markets want to talk. Is engagement optional anymore?
  • Has listening to customers and markets has become an important corporate communication function?
  • Are the marketing, media and public relations industries truly modernising?

#CommsChat takes place every Monday evening at 8pm UK time. You can take part right here on the site, or simply search #commschat in Twitter. If you can’t make it or want a recap, a transcript will go up on Tuesday morning. We hope you can join the conversation!

 

 

Transcript of #Commschat on blogger relations

This week's chat

Last night saw an animated #Commschat with Emily Leary, the comms consultant who was one of the original founders of #CommsChat. Emily’s presence caused much excitement among fellow tweeters, and her expertise shed light on the relatively new concept of blogger relations.

A large number of comms professionals and bloggers joined us in dissecting the vital form of communication.

The topics included:

  • Blogger relations is a relatively new concept – what teething problems do you experience, and how does it compare to traditional PR?
  • Do bloggers play second fiddle to ‘old media’ in the eyes of agencies?
  • Are bloggers expected to work to the same ethical code that journalists are supposedly held to?
  • Is there a need for a blogger code – like the unofficial ‘Blogging with Integrity’ commitment?
  • How would you, as members of the comms industry, react to agencies asking bloggers to conceal a paid relationship?
  • Would the bloggers here tonight like to share any experiences / pose any questions to the comms folk present?

Please find a selection of our top tweets from the evening below:

sabrinajohnson @HelenMoore Blogging is learning. We’re not journalists or trained at it. It’s important to watch us bloggers as we develop too. #CommsChat

may_belater @EmLeary It’s such a new industry. Good product can suffer from one popular bloggers bad experience, and vice versa #commschat

AdamFairclough @EmLeary PRs are putting way too high a price on blogger relations. Media relations always trumps bloggers. It always will. #commschat

Melaina25 @EmLeary think bloggers should be ethical yes. Disclosure & honesty is key #commschat

EmLeary I see PRs and SEOs taking very different approaches to blogger relations and much of the ethical issues arising with the latter #commschat

@CMRLee: @EmLeary #commschat Ethically and (I believe) legally, bloggers should disclose an interest. PR has no right to ask to conceal

Please find the full transcript of last night’s #Commschat here: CommsChat 11 June

 

#CommsChat on blogger relations, 11 May

This week's chat

Tonight we’ll be joined by Emily Leary, the comms consultant who was one of the original founders of #CommsChat. Emily will be talking about blogger relations, a relatively new concept in comms, but a form of communications that is becoming increasingly important.

We hope that we’ll have plenty of bloggers as well as PRs taking part this evening – we’ll be kicking off at 8pm, so the England match should be done & dusted!

The topics for tonight are as follows:

  • Blogger relations is a relatively new concept – what teething problems do you experience, and how does it compare to traditional PR?
  • Do bloggers play second fiddle to ‘old media’ in the eyes of agencies?
  • Are bloggers expected to work to the same ethical code that journalists are supposedly held to?
  • Is there a need for a blogger code – like the unofficial ‘Blogging with Integrity’ commitment?
  • How would you, as members of the comms industry, react to agencies asking bloggers to conceal a paid relationship?
  • Would the bloggers here tonight like to share any experiences / pose any questions to the comms folk present?

As ever, you can take part in #CommsChat right here on the site, or simply search for the hashtag in Twitter. If you can’t make it, a transcript will go up on Tuesday morning on the site.