Transcript of #CommsChat on HTML5 with Cathal Smyth

This week's chat

For the last #CommsChat of May, we were joined by Cathal Smyth of The Group to discuss HTML5, which is currently challenging the dominance of Flash when it comes to online communications. Topics on the night included:

  • What is HTML5?
  • How is HTML5 an improvement on previous formats and what does it allow us to achieve?
  • How does HTML5 relate to web apps?
  • Is freedom from the dominancy of Apple and Flash important?
  • Beyond the early adopters of the technology, what will be the wider effect of HTML5?

Below, you can download a full transcript, but here are some of the tweets that caught our eye:

@GroupFriends: From a techie perspective – it’s the long-awaited update to the HTML mark-up language

@mr_mcfly: HTML 5 also offers more flexibility over devices than platforms such as Flash

@jgombita: Someone or something had to kill Flash, @HelenMoore. Good on the iPad if it did! 🙂 c @mr_mcfly #commschat [crappy for #SEO]

@HelenMoore: @thecardwolf mobile is absolutely key so that is the crucial issue I think

@communicatemag: Crossplatform is key. Forecast is end of 2013 50%+ of enterprise apps = HTML5. Gone are days when mobiles were dictated by yr co.

Download the full transcript here: 28 May – #CommsChat on HTML5

4 June is a bank holiday in the UK, so there’ll be no #CommsChat next week, but we’ll be back on the 11th, and details will go up shortly. See you then!

 

#CommsChat on HTML5, 28 May

This week's chat

This Monday (28 May) on #CommsChat, we’re examining the advent of HTML5. A tool to potentially revolutionise online corporate communications, it’s estimated that within two years 50% of business apps will run on HTML5 – so now is the perfect time to get to grips with it.

We’ll be joined by Cathal Smyth, managing director of The Group, the UK’s leading online corporate communications specialist. Cathal will also be speaking at Communicate magazine’s upcoming seminar on HTML5 – you can get details and book at communicatemagazine.co.uk/HTML5

Topics on Monday will include:

  • What is HTML5?
  • How is HTML5 an improvement on previous formats and what does it allow us to achieve?
  • How does HTML5 relate to web apps?
  • Is freedom from the dominancy of Apple and Flash important?
  • Beyond the early adopters of the technology, what will be the wider effect of HTML5?

#CommsChat takes place from 8pm (UK time) each Monday evening, and you can take part here on the site, or by tracking the #commschat tag on Twitter. A transcript will go up on Tuesday morning. See you there!

 

 

Transcript of #CommsChat on ‘Where is digital heading?’ with Cat Turner and Andrew Girdwood

This week's chat

Last night’s #CommsChat explored how digital is evolving. As the Digital Impact Awards 2012 open for entries, we were delighted to be joined by two of last year’s winners: Cat Turner from the Rabbit Agency and Andrew Girdwood from LBi Bigmouthmedia, who offered their expertise and thoughts on what trends we’re likely to see emerging in digital communications.

Digital comms is constantly evolving, so we discussed what trends are likely to unfold in the future.

Topics included:

• Mobile: is 4G on its way? Are apps proving themselves as an advertising platform?

• Social behaviour is diversifying and becoming more select – people are withdrawing to the platforms that work for them. How can communicators get to those communities?

• Are ambient location services such as Highlight and Glancee the next key networks?

• Search: Will this become the dominant online function?

• User relationships with online brands are changing – so how much harder will you need to work?

Here is a selection of our top tweets from the evening:

CatTurner: We believe that mobile strategies will surge, as smartphone access is predicted to overtake desktop as soon as next year #commschat eep!

AndrewGirdwood: There may be a HTML5 rush whenever it’s finally rubber stamped as finished. Think Responsive Sites and that 50% figure is likely #commschat

heatherhealy: @CatTurner a client appeared on Watchdog – we watched as twitter accounts set up purely to respond, 50% from twitter for iphone #commschat

mynewsdesk_uk: Communicators need to understand their relevant niche communities. First step is discover them, if they don’t already know them.#commschat

brideyrae: Communicate to niche communities in their language, in a way that they are comfortable with, practitioners must join & study #commschat

WillOsborn: Location aware apps don’t have the following they need to work yet. This gives time for testing out ideas before it really takes #CommsChat

Stevejuice: #commschat You don’t need to worry about platforms. Produce brilliant content and it’ll get found. Need to work harder if it’s mediocre

Please find a transcript of the entire chat here:CommsChat 21st May

#CommsChat takes place every Monday evening from 8 to 9pm (UK time), and all are welcome to join the conversation. We recommend that you follow the chat here, or by tracking the #commschat tag on Twitter.

 

Where is digital heading? 21 May with Cat Turner and Andrew Girdwood

This week's chat

Tonight on #CommsChat we’re going to look at how digital is evolving. As the Digital Impact Awards 2012 open for entries, we’re delighted to be joined by two of last year’s winners, Cat Turner from the Rabbit Agency and Andrew Girdwood from LBi Bigmouthmedia, who’ll be offering their expertise and thoughts on what trends we’re likely to see emerging in digital communications.

Digital comms is renowned for changing at dizzying speeds, so we’ll take a look at where it seems to be headed from 8pm (UK time). Topics will include:

  • Mobile: is 4G on its way? Are apps proving themselves as an advertising platform?
  • Social behaviour is diversifying and becoming more select – people are withdrawing to the platforms that work for them. How can communicators get to those communities?
  • Are ambient location services such as Highlight and Glancee the next key networks?
  • Search: Will this become the dominant online function?
  • User relationships with online brands are changing – so how much harder will you need to work?

#CommsChat takes place every Monday evening from 8 to 9pm (UK time), and all are welcome to join the conversation. We recommend that you follow the chat here, or by tracking the #commschat tag on Twitter. A transcript will go up on Tuesday morning on this site.

 

Transcript of #CommsChat on communications analytics with Cloud Media Insight and Integrasco

This week's chat

Last night on #CommsChat we delved into an exclusive piece of research, carried out by Communicate magazine and supported by Integrasco, one of the world’s leading specialists in social media monitoring and analytics, and by Cloud Media Insight, the research and evaluation firm.

The new survey asked communications professionals how they are using analytics and how they expect the methods to change in the future. The results were of particular significance, so we posed a number of the thought-provoking questions to our #CommsChat audience.

We were joined by Matthew West from Cloud Media Insight, who offered his own opinion of best practice.

Here is a selection of our top tweets of the evening:

@Cloudinsight: It’s more than just ‘hits’, it’s about reaching the target audience with the right messages #commschat

@EdwinAgboPR: #CommsChat pressure from businesses evaluating their investments in comms and PR. AVE’s are not the most accurate metrics for evaluation

@CatN101: Good to be able to prove ourselves in a way others understand but subtlies of some comms activity still need to be understood! #CommsChat

@aimee1986 I now make analytics a core part of any new project I take on, it helps win and retain business if you can demo results #CommsChat

@ukpublicom: educating clients when it comes to measuring is important #commschat

@NRCUK nobody owns “your brand” PR monitors reputation, social has big brand impact so monitoring social rarley has 1 owner/budget/roi #commschat

Please find the full transcript here: CommsChat14May

 

14 May: #CommsChat on communications analytics with Cloud Media Insight and Integrasco

This week's chat

Tonight on #CommsChat we’re previewing a new piece of research, carried out by Communicate magazine and supported by Integrasco, one of the world’s leading specialists in social media monitoring and analytics, and by Cloud Media Insight, the research and evaluation firm.

We surveyed communications professionals on how they are using analytics at present, and how they expect that to change in the future. The results were extremely interesting, so we thought we’d extend some of the questions to our #CommsChat audience.

Topics for tonight will include:

– Does your company regularly report on communications analytics?
– Where does pressure for comms analytics come from in your business? And who do you report them to?
– Almost 75% of our respondents said that social media analytics were conducted in-house through a licensed tool. How is social media affecting analytics in your business?
– Who uses the analytics, and for what, in your company?
– Is there justification behind the idea that analytics are a question of “box checking”?
– Did you spend more on analytics in the last twelve months than in the year before that? And do you expect to spend more, less, or the same in the future?

We’ll be joined by Neil Scaife from Integrasco and Matthew West from Cloud Media Insight to discuss these questions and more this evening.

As ever, #CommsChat kicks off at 8pm (UK time) on Monday evenings. You can track the conversation at www.commschat.com/commschat-now, or by doing a twitter search for #CommsChat. A transcript of tonight’s chat will go up on Tuesday. We hope to see you online later!

 

Transcript of #CommsChat with Richard Robinson on B2B Marketing

This week's chat

This week on #CommsChat we were joined by Richard Robinson, head of retail and B2B markets and Google, and who sits on the marketing council of the IDM B2B Marketing Conference, to discuss B2B research – best practice techniques, trends, and predictions for the future.

You can get a full transcript below, but here are few of the tweets that caught our eye:

@RobinsonRG: If you have local marketers then make sure you are using their skills. Don’t use purely for implementing centralized campaigns #commschat

@BryanFoss: @RobinsonRG #commschat When you write T&Cs its important to highlight which country’s legal system is referred to, for later case claims etc

@LisaHutt: #CommsChat Should companies use their HQ Facebook page or have their own local language version?

@debbiemwilliams: #CommsChat #idmb2b Don’t forget – leverage the knowledge of integrated marketing agencies re international responses to different mediums

@jennycub: Its combination of traditional methods and real-time tehniques that is the future of researching for B2B marketing. #Commschat

@Communicatemag: Whilst, obviously , markets are different, do we exaggerate them? An audience is an audience, a customer a customer? #Commschat

Read the transcript at: 30 April

The next #CommsChat will be on 14 May – see you then!