Balancing Act: #CommsChat with Jonathan Bean, 27 February

This week's chat

Tonight on #CommsChat, we’re going to be joined by Jonathan Bean, COO of Mynewsdesk, to discuss work-life balance in the PR and comms industry.

Social media in particular complicates the issue of maintaining a good work level balance – there’s some interesting background reading on the topic here, here, here, here, and here.

We’ll be kicking off at 8pm (after Jonathan – carefully maintaining his own work-life balance – puts his kids to bed) and the chat will last for about an hour. Join in here or by adding the #commschat tag to your tweets. As ever, if you can’t join us a transcript will be available to download tomorrow.

– Has social media made healthy work-life balance in PR and comms impossible?
– Is work-life balance a question of setting the right example for staff as well as issuing guidelines?
– Is there a way that social and digital connectivity can help us to create better balance in our working lives?
– What guidelines do you adopt when it comes to drawing an online line between co-workers and friends?
– Are there simple ways for everyone to create better balance? Or does it need to be embedded in a company’s culture?

 

Transcript of #CommsChat on Pinterest

This week's chat

Last night on #CommsChat we were joined by Tom Ball from Immediate Future to discuss the social network that everyone’s currently talking about – the image-based “virtual pinboard”, Pinterest.

Lots of stats are being bandied around about Pinterest at the moment that focus on its swiftly increasing user numbers and its appeal to different interests. But we wanted to think about how brands can get involved with the site, and explore if indeed there is space for corporate presence on the network.

You can find a full transcript below, but here are some tweets we pulled out during the course of the chat:

@PRgirlAshley: All companies don’t need to be involved w/ @Pinterest. FIrst step should be to set goals – what do you hope to achieve?

@GemmaPhelan: Every corporate brand should look to build communities of interest

@iftweeter: according to this infographic the UK user base is said to be weighted towards males http://t.co/pnbWVds7

@jamesnicholsfry: #pinterest may be female focused globally, but what’s wrong with female focused advertising? BBC: http://t.co/hRWNNucz

@jonathan626537: I saw an awful “repin to win” campaign on Pinterest. Very lazy in my opinion

@LizCpher: The most important consideration a business should make is to ensure their site has at least one great image for people to pin.

@jane63c: like the idea of tribes gathering round this idea – wonder what @SethGodin makes of it?

@jgombita: fave line from a real curator at #smwto… @Pinterest serves as a filing cabinet for me

After last night, we’re definitely looking forward to seeing how Pinterest develops in the online space – and which brands manage to make it work for them. You can read the full transcript here: 20 Feb Tom Ball

 

 

#CommsChat, 20 February: Pinterest

This week's chat

In recent months, Pinterest has gone from being a very niche image-based social network to a massive driver of traffic to retail websites: its estimated unique visitors increased by 329% from September to December 2011, and 29% of UK users are in the highest income bracket. The company’s also been valued by venture capitalists at $200 million, and is receiving lots of attention in the media.

So is there space for corporate brands on Pinterest? And will its communications abilities develop beyond marketing? We’ll be joined by Tom Ball from Immediate Future, who’s blogged extensively on the topic, to discuss Pinterest on 20 Feb from 8pm (UK time) on #CommsChat.

Topics for discussion include:

–          Isn’t Pinterest basically just a platform for cut and pasted aspirational lifestyle pictures? What’s it got to do with brands?

–          Does the UK user base compare to the US base as an audience yet?

–          How can brands start to build useful presences on Pinterest?

–          Should the corporate approach to Pinterest focus on content creation or content curation?

–          Is engagement and collaboration with Pinterest users the way forward – or is this just a marketing opportunity?

You can take part in #CommsChat right here on our website, or by including the hashtag in your tweets. As ever, if you can’t join the conversation at the time, a transcript will be available during the week.

 

Transcript of CommsChat with John Evans

This week's chat

For #CommsChat on Monday 13 February, we were joined by John Evans from Weber Shandwick to look at the use of mock crises in social media crisis training.

John is the head of digital corporate, PA and financial EMEA at Weber Shandwick which has recently launched its crisis management tool, Firebell, in Europe.

We looked at the challenges of a social media crisis, the benefits of running mock crises in crisis training and which departments should take part in the simulation.

It was a lively chat, resulting in 35 pages of transcript and attracting participants from Europe, Canada, and South Africa. The transcript can be viewed below and we’ve also pulled out a few of our favourite Tweets from the course of the hour.

 

@patricecloutier I’m gonna get things going … first question should really read: how crucial are the first 12 MINUTES of a crisis

@helenblundell A series of holding statements is vital to buy time while assessing situation

@robertcgage  A2 – crises rarely conform to textbooks. They grow organically. Simulations can grow like this too.

@alexpackham The initial ‘panic’ feeling of an online crisis in SM as its so quick, can’t be emulated without simulation.

@johnevans23  and seeng non social depts like HR, legal etc see it for “real” often makes them focus on the threat

@AntonioKing1 Aside from the usuals, Marketing and CS departments need to see and understand what happens during social media crises.

@charlibate  I agree. The length of some corporate processes is not at all conducive to social media!

@amandacomms  would have to include spam, attacks and protest all online. Test speed of response

@stuart_baird  best scenarios are always very close to real examples & need to get under the skin of the organisation

@AllthingsIC  I’ve found having hard-copies of crisis manuals invaluable, particularly if your systems are down as part of the real crisis!

 

The transcript can be seen here: Transcript February 13 with John Evans

 

CommsChat with John Evans on social media crisis simulations

This week's chat

For #CommsChat on Monday 13 February, we’re going to be joined by John Evans from Weber Shandwick to look at the use of mock crises in social media crisis training.

John is the head of digital corporate, PA and financial EMEA at Weber Shandwick which has recently launched its crisis management tool, Firebell, in Europe.

With frequent cases of companies failing to react effectively to a crisis on social media platforms, should more organisations be drilled in crisis communications? #CommsChat will discuss social media crises and whether companies benefit from the practice run that crisis simulations can provide. Get your thinking caps on because we are also going to be asking you what mock social media crisis scenarios you can come up with!

Topics up for debate are:

1) How crucial are the first 12 hours of social media activity in a crisis?

2) What can employees learn from a mock crisis that they can’t learn from training without simulation?

3) Which departments should take part in the simulation?

4) Do companies which outsource their PR need to prepare for crises?

5) What sorts of mock scenarios would you come up with to put an organisation through its paces?

 

#CommsChat will last an hour, from 8-9pm Monday (UK time). Take part right here on the CommsChat site, or by tagging your tweets with the #CommsChat hashtag. A transcript will go up on Tuesday morning.

 

 

Transcript of CommsChat with Blaise Grimes-Viort

This week's chat

At #CommsChat on Monday 6 February, we were joined by Blaise Grimes-Viort to discuss online community management. Blaise is head of community management & engagement at eModeration and a speaker at Virtual Community Summit 2012.

The chat looked at the role of the community manager and best practice in this rapidly evolving field. Following ‘Community Manager Appreciation Day’ a fortnight ago, we also asked whether it is a valued role.

The transcript can be viewed below and we’ve also pulled out a few of our favourite Tweets from the course of the hour.

 

@blaisegv The #cmgr should sit in middle of organisational matrix IMO. Their input is invaluable in all facets of how a company runs.

@helenblundell in fact you need to resist being departmentalised at all

@jeremywaite Not a brand manager. More a brand guardian. You are not in control anymore. Your customers are.

@blaisegv Copyright is always a thorny issue in social media – make sure you have at least a notice & takedown procedure in place

@blaisegv Libel in the UK is something every #cmgr should be aware of – given libel tourism non-UK #cmgr should pay attention too

@MatthewSemulo If given the right training and support, yes CM can be done by an intern in my opinion.

@HelenMoore Getting your intern to run a community, is like getting your son to enter the Tour de France because they have a bike

@gaildoggett and in that case the intern should get the advertising and marketing budgets to play with too…

@alexpackham  An intern doesn’t = a young person who uses Facebook & Twitter. An intern should be a student wanting to develop skills.

@AntonioKing1  Well when community mgmt is such a 24/7 role, it doesn’t make getting up at 3AM for a virtual summit all that difficult. 😉

@JamesBougourd  I’m always finding content from the community, best way to get content shared

 

The transcript can be seen here: transcript 6 February with Blaise Grimes-Viort

 

CommsChat with Blaise Grimes-Viort on community management

This week's chat

For #CommsChat on Monday 6 February, we’re going to be joined by Blaise Grimes-Viort, head of community management & engagement at eModeration, to discuss online community management.

For an hour on Monday, we’re going to explore the role of the community manager and best practice in this rapidly evolving field. Topics up for debate are:

1)      It was recently ‘Community Manager Appreciation Day.’ Are community managers valued, (or is the role perceived as easy, involving playing around on social media all day)?

2)      Where does a community manager fit in an organisation?

3)      What are the core legal topics a community manager needs to be aware of?

4)      Can community management be done by an intern?

5)      What sort of content can you use to engage the community with?

 

Some pre-reading material can be found on Blaise’s blog: 10 key principles for community building and engagement, and 10 steps to building successful communities.

 

#CommsChat will last an hour, from 8-9pm Monday (UK time). Take part right here on the CommsChat site, or by tagging your tweets with the #CommsChat hashtag. A transcript will go up on Tuesday morning.