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Last week, the recent changes made to City AM’s editorial content model, which allows brands to directly publish content onto its site, was the topic of #CommsChat. We discussed the potential repercussions on freelance journalists, and how it might change the PR industry, as well as UK publishing culture. This week, there will be no #CommsChat to allow our followers to enjoy the England vs. Slovakia Euros match uninterrupted. Next week, we will be chatting all things storytelling. We will cover ts role in internal communications, and how storytelling can change behaviours in organisations, brands, and the employees within.


This week's Chat

June 17, 2016 #CommsChat on storytelling and building brand trust

Next week on #CommsChat we will discuss how storytelling can create and sustain customer trust in a brand. The chat will centre on storytelling in a corporate context, how storytelling can be woven across brand touchpoints, and the impact of storytelling on the consumer. See the topics here: What is storytelling in a corporate context? […]

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What is CommsChat?

CommsChat is the weekly Twitter chat based out of the UK that looks at all aspects of communications, incl: PR, traditional and social media.


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